Recent Posts

December 10, 2021 at 05:30AM There’s no doubt that 2021 has been a turbulent year for our hair. We spent the first few months trying our hardest to manage our strands at home after going a really long time without a salon appointment. And when we finally did get the chance to sit down in front of a hairdresser, we had a whole lot of damage on our hands. While we started the year with big plans for our hair, in reality, we have been too busy trying to get our strands fighting fit after many, many months of neglect. But as the curtain closes on 2021, we’re feeling pretty confident that 2022 will be the year for hair. To get some sort of idea of the sorts of hair trends that will be popular next year, we reached out to some of the top…

December 10, 2021 at 06:30AM As a part of my job as a beauty editor and journalist, I spend a big chunk of my day talking to skin experts, from aestheticians to consultant dermatologists. As a result, it’s safe to say that I have absorbed a whole lot of skincare know-how. And with that being said, I don’t believe in extensive skincare routines—partly because I’m lazy, but mostly because I have yet to find a medical expert who believes that applying more than four or five products to your face at any one time is better for your skin. In fact, over the years I have settled on just four ingredients that I know my skincare routine can’t be without.As long as I have vitamins A (retinol), B (niacinamide) and C in my routine (topped off with a healthy layer of SPF in the morning), I’m good to…

December 10, 2021 at 06:30AM It’s been nearly two years since I found myself on the precipice of my 30s, yet I vividly remember the way that the transition into my fourth decade left me feeling in a wholly reflective mood. Cliché? Maybe. But there’s something about approaching the end of a decade that shifted you out of your teenage years and propelled you into adulthood that feels monumental. Of course, there were plenty of fundamental learning curves along the way (including accepting a job at a bank that really wasn’t the right career move for me, or discovering that squash definitely doesn’t make an appropriate mixer for any spirit), but for today, I’m going to focus on what I’ve learned about skin.Disclaimer: My complexion has never been flawless, poreless or perfect (or any other adjective the beauty industry might have you covet). In fact, I experienced…

December 10, 2021 at 06:30AM The past two years have been heavy. Not just because we have been dealing with a pandemic but also because of social injustices that dominated the news. And when the Black Lives Matter movement hit headlines in May last year, the need for racial equality was propelled to the forefront of the global conversation.Traditionally, the beauty industry, and its perceived fluffiness, has been left out of the global socioeconomic conversation, meaning it hasn’t always been held accountable for its actions (or lack there of) in terms of diversity and inclusion. More recently, however, beauty brands and businesses have found themselves at the very centre of discussion. “Because beauty is visual and aesthetic, in some respect, it is the root of racism, because it’s what we see,” says Rhea Cartwright, beauty business consultant, beauty director at The Stack and founder of the Black Beauty Council. “Other things…

December 10, 2021 at 06:30AM As a part of my job as a beauty editor and journalist, I spend a big chunk of my day talking to skin experts, from aestheticians to consultant dermatologists. As a result, it’s safe to say that I have absorbed a whole lot of skincare know-how. And with that being said, I don’t believe in extensive skincare routines—partly because I’m lazy, but mostly because I have yet to find a medical expert who believes that applying more than four or five products to your face at any one time is better for your skin. In fact, over the years I have settled on just four ingredients that I know my skincare routine can’t be without.As long as I have vitamins A (retinol), B (niacinamide) and C in my routine (topped off with a healthy layer of SPF in the morning), I’m good to…

December 10, 2021 at 06:30AM It’s been nearly two years since I found myself on the precipice of my 30s, yet I vividly remember the way that the transition into my fourth decade left me feeling in a wholly reflective mood. Cliché? Maybe. But there’s something about approaching the end of a decade that shifted you out of your teenage years and propelled you into adulthood that feels monumental. Of course, there were plenty of fundamental learning curves along the way (including accepting a job at a bank that really wasn’t the right career move for me, or discovering that squash definitely doesn’t make an appropriate mixer for any spirit), but for today, I’m going to focus on what I’ve learned about skin.Disclaimer: My complexion has never been flawless, poreless or perfect (or any other adjective the beauty industry might have you covet). In fact, I experienced…

December 10, 2021 at 06:30AM The past two years have been heavy. Not just because we have been dealing with a pandemic but also because of social injustices that dominated the news. And when the Black Lives Matter movement hit headlines in May last year, the need for racial equality was propelled to the forefront of the global conversation.Traditionally, the beauty industry, and its perceived fluffiness, has been left out of the global socioeconomic conversation, meaning it hasn’t always been held accountable for its actions (or lack there of) in terms of diversity and inclusion. More recently, however, beauty brands and businesses have found themselves at the very centre of discussion. “Because beauty is visual and aesthetic, in some respect, it is the root of racism, because it’s what we see,” says Rhea Cartwright, beauty business consultant, beauty director at The Stack and founder of the Black Beauty Council. “Other things…

December 10, 2021 at 06:07AM It’s no secret that French women love to wear denim—you need only look on the feeds of our favourite French influencers to see just how deep this love affair is. And undoubtedly, their favourite piece of denim clothing is a pair of jeans. At Who What Wear, we’ve spent a significant amount of time charting how French women wear jeans—the cuts they look for, the washes they prefer, and what they like to style them with. But today, let’s go back to basics; namely, finding out what their favourite jeans actually are. During a recent Instagram Live between our Editor in Chief, Hannah Almassi, and Who What Wear’s resident French style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style; specifically jeans. For her book,…

December 10, 2021 at 06:03AM If you were to ask if I’m a heels or trainers kind of girl, I’ll always pick heels. Sure, I snapped up the New Balance 550 kicks as quickly as I could, but for me, heels always win. While my mule collection is getting quite excessive (they’ve taken over every cupboard in the lounge, too), I’m always on the lookout for new shoes to try out. And I am quite literally obsessed—along with the rest of Instagram–with one particular pair right now: slingbacks.These are, of course, not anything new when it comes to the style. It’s a ‘50s favourite worn by the likes of Marilyn Monroe in that skirt scene, and Coco Chanel put slingbacks on the map with the now-iconic two-tone pair. The elegant style had a whole new vibe when it got to the '80s, and I distinctively remember tottering…

December 10, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But…