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December 20, 2021 at 08:00AM Here’s the thing about medium-length hair—it’s incredibly versatile. It’s not too short and it’s not too long, which means you get the best of both worlds as far as styling is concerned. Do you want to straighten your hair into a sleek, centre-parted lob? Great. How about showing off your natural texture in a curly topknot? Or, do you want to replicate the wet-look hairstyle that celebrities like J.Lo and Kim Kardashian have made famous? With medium-length hair, you have all of these options and more (many more).The best part is that you don’t have to be a professional hairstylist to achieve A-list results. There are countless examples of medium-length hairstyles that are both easy and flattering (trust us, those two things can coexist). You might just need some proof to believe it. That’s where we come in. Keep scrolling to see 15 of our favourite…

December 20, 2021 at 08:00AM We here at Who What Wear like to talk in great detail (and with much passion!) about our jeans. They are one of the hardest-working items in our wardrobes, after all. We’ve already touched upon the biggest jean trends we’ll all be wearing in 2021—including ‘90s baggy styles, cross-over waistbands and, of course,with wider-leg styles coming back in general, it only makes sense that flares have returned.Yes, friends, the '70s silhouette is back, and we’ve already spotted them on a host of street style leaders (back in September last year, when Fashion Week was still happening) as well as on celebrities such as Katie Holmes. Thanks to designers such as Balmain, Victoria Beckham and Ulla Johnson, leg-lengthening flares are set to be a staple part of our wardrobes this year. And we’ve noticed that fashionable French women, in particular, have been…

December 20, 2021 at 08:00AM Before we get into this, we would like to preface this article by saying that no one needs to spend loads of money on skincare. When it comes to skincare, pricier doesn’t always mean better. You can get great skincare products for less than a tenner that will help get your skin on track and keep it looking as healthy as possible. With that being said, some of the best skincare products out there do come with hefty price tags, but an eye-watering price doesn’t necessarily mean you’re being ripped off. You see, when we’re talking about highly specialised ingredients, formulating a great product that actually works requires huge amounts of research, resources and knowledge, and that takes cash. One of the most highly regarded skincare brands to fall into this super-luxe, super-efficacious category is Dr. Barbara Sturm.Rosie Huntington-Whiteley is a…

December 20, 2021 at 06:30AM It’s true that the re-emergence of era-defining trends in the worlds of both fashion and beauty is nothing new—this year alone we’ve seen the rise of charmingly retro ‘70s-inspired nail art, ‘80s-esque colour block eyeshadow and ‘90s hair accessories to name a few. But there’s something about trends rolling around again when you truly lived them the first time that just feels different. Yet that is exactly what’s happening with the resurgence of Y2K beauty. Thanks in huge part to TikTok where the #Y2K hashtag has over 3.8 billion views, Gen Z have rediscovered some of those turn-of-the-millennium trends and are giving them a new lease of life. And while I never thought I’d be pleased to seen the return of frosty eyeshadows, skinny brows, or excessive amounts of lip liner, I have to say that some of the Y2K makeup looks…

December 20, 2021 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

December 20, 2021 at 06:30AM If I could live in any decade, it would hands down be the ‘70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to '70s fashion, I’m all in.However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I’m so obsessed with '70s hairstyles, in fact, that I have rocked the same '70s-style, long, middle-parted mop for well over 10 years. But it’s not just super-long hair that really defined the decade. Everything from shaggy lengths and fringes to blunt bobs and picked-out afros have remained some of the most timeless hairstyles around. And next year, it’s looking as though '70s hair is going to be everywhere.Don’t believe me? Keep scrolling for 20 '70s-inspired hairstyles that will…

December 20, 2021 at 06:30AM It’s true that the re-emergence of era-defining trends in the worlds of both fashion and beauty is nothing new—this year alone we’ve seen the rise of charmingly retro ‘70s-inspired nail art, ‘80s-esque colour block eyeshadow and ‘90s hair accessories to name a few. But there’s something about trends rolling around again when you truly lived them the first time that just feels different. Yet that is exactly what’s happening with the resurgence of Y2K beauty. Thanks in huge part to TikTok where the #Y2K hashtag has over 3.8 billion views, Gen Z have rediscovered some of those turn-of-the-millennium trends and are giving them a new lease of life. And while I never thought I’d be pleased to seen the return of frosty eyeshadows, skinny brows, or excessive amounts of lip liner, I have to say that some of the Y2K makeup looks…

December 20, 2021 at 06:30AM If I could live in any decade, it would hands down be the ‘70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to '70s fashion, I’m all in.However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I’m so obsessed with '70s hairstyles, in fact, that I have rocked the same '70s-style, long, middle-parted mop for well over 10 years. But it’s not just super-long hair that really defined the decade. Everything from shaggy lengths and fringes to blunt bobs and picked-out afros have remained some of the most timeless hairstyles around. And next year, it’s looking as though '70s hair is going to be everywhere.Don’t believe me? Keep scrolling for 20 '70s-inspired hairstyles that will…

December 20, 2021 at 06:22AM Some people have dealt with the last 18 months of the pandemic and lockdowns by partaking in simple pursuits such as binging every episode of Succession or embarking upon a couch-to-5k mission. But for British actress Hannah John-Kamen, the solution to COVID-19 angst was to kick zombies in the face.“I shot two movies, Unwelcome with Douglas Booth (a horror which will be released next year) and Resident Evil,” the 32-year-old says while enveloped in the squishy cushions of a corner booth at London’s Shoreditch House. “I literally had one day between going out to Canada to isolate for two weeks to shoot Resident Evil. Weirdly, shooting a zombie movie during a pandemic made sense in a very odd, peculiar way. It was really good for the soul.”The seventh installment of the video game–inspired Resident Evil movie franchise, Resident…

December 20, 2021 at 06:09AM Boot season used to be confined to the winter months, but not anymore. From cowboy boots at festivals to knee-highs worn with mini hemlines, fashion types have cemented boots as a year-round shoe staple. Of course, this isn’t news to Brit girls—our changeable weather (even in the height of summer) means that we keep our boots within arm’s reach at all times. So, it makes sense that boots should be included in any conversations we’re starting to have about spring/summer 2022 trends where, yes, boots were prevalent on the runway. More brands than ever showcased boots in their spring collections, and I was struck by just how fresh they felt. Fashions haven’t progressed as quickly as they usually would over the past few seasons, but 2022 marks a distinct shift in type of trends we’re seeing—particularly where boots are concerned. Yes, practicality and…