Recent Posts

December 19, 2021 at 08:00AM It can be difficult to know what to wear in December when cold weather is undeniable and your schedule is packed. With freezing days to navigate, get-togethers to go to, big meals to eat (stretchy trousers are really the dream ticket), glitzy parties to attend (even if your numbers are small), workdays to still power through (wherever you may be carrying them out) and some cosy lounging moments to enjoy, multiple trendy winter outfits are required—this we know. Assembling them, however, is a different story. Striking the perfect balance between being warm and looking stylish isn’t an easy task, but don’t worry. We have a solution.We’ve looked to the stylish people we follow on Instagram to bring you some much-needed outfit inspiration for the month ahead. Whether your old winter coat needs replacing or you’re looking for ensembles that you can wear…

December 19, 2021 at 06:30AM If you didn’t have your beauty routine nailed down before this year, chances are you have it down to a fine art now. Along with the likes of coffee machines and ultrasoft loungewear, beauty products have proven to be some of the most popular purchases in 2020, with more and more of us shifting our focus from our wardrobes to what lies within our vanity bags and lines our bathroom cabinets.With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which products were we buying the most? With our interest piqued, we set about finding out. From John Lewis & Partners and ASOS to Net-a-Porter and Cult Beauty, we asked some of beauty’s top retailers to tell us which five beauty…

December 19, 2021 at 06:07AM When you’re tired of wearing your jeans (and, let’s face it, your joggers) on loop, what should you wear? I can tell you that this has been a hot topic of discussion on the Who What Wear UK Slack channel this week, especially with the new season coming into view. There was talk of new colour trends, the pieces French women always reach for and the coat that always looks so expensive (no matter how much you’ve spent on it). But the one thing we all settled on as a great look that works for now and spring is the classic skirt-and-boot combo. Right now, the skirt needs to say “I’m ready for 2022,” but the footwear needs to say, “Do you realise that it’s still winter?” And trust us—the look is so easy to adapt. Whoever you are and whatever your personal style, there’s a…

December 19, 2021 at 06:04AM If you feel as though Instagram is giving you deja vu with everyone wearing similar outfits, you’re not alone. We can’t stop seeing puffer coats, striped jumpers, knit vests and fleecy teddy jackets on repeat. And do you know what we’ve also noticed? It’s three brands in particular that all of these cult items are coming from, and that’s Totême, Arket and Frankie Shop. With minimalist, classic and effortless pieces in common, it’s no surprise our fashion friends are looking to them all to enhance their winter wardrobes. But they’re also all known for creating a stampede from loyal fans who have the magic power to make certain pieces (looking at you Totême teddy coat), sell out almost immediately. Totême’s quilted coat caused such a stir in 2020 when it sold out, people were paying above the odds to…

December 19, 2021 at 06:03AM There’s a strong chance you have a few winter outfit formulas you turn to on the regular. For me, it’s a chunky knit, jeans, flat boots and an oversized jacket. Well, if you’re looking for a few fresh ideas to switch it up a bit this season, you’ve landed in the right spot. Below, I’m showcasing a range of ensembles that I’m loving at the moment. I also circulated the top looks among our team. And yes, the outfit ideas coming your way got an A+ from them, too.Included in the curation is everything from a simple look made up of elevated basics to a gorgeous outfit featuring one of the key outerwear trends of the season. Naturally, there are also solid options to wear with your favourite jeans. Keep scrolling for the winter outfit ideas we’re going to be trying over the next…

December 19, 2021 at 05:15AM If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even…

December 19, 2021 at 05:15AM If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even…