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December 24, 2021 at 05:42AM It may not be summer, but we can certainly dress like it. Ok, it might not exactly be bikini weather here in the UK, but we can look to next year’s biggest trends and start investing in pieces that will work hard in our wardrobe in the coming months and slot right into our spring/summer looks next year, too. Now, there are a lot of really fun trends for spring/summer 2022. To break it down, there is a divide between extreme minimalism (just think of the many monochromatic grids you will have seen whilst scrolling through your Instagram feed) versus the maximalism we also so very often see on some of our favourite influencers (especially in their Instagram Reels). From oversized suits to holiday dressing, I have handpicked my top 10 buys that tap into these key trends and that you can…

December 24, 2021 at 04:00AM There are a few classic winter pieces that many of our editors consider to be true wardrobe staples. Yes, timeless turtlenecks and black wool coats are at the top of the list. That said, given that we like to switch it up and test out new looks each season, there’s actually a new host of items that we’re adding to our rotations in an effort to update our closets. And yes, said items could easily become new wardrobe essentials.Ahead you’ll uncover an edit of the fresh winter trends that are front-runners for us because of their easy-to-style nature. For example, there’s a specific jumper silhouette that is bound to get a lot of mileage because it’s so versatile. There is also a denim cut that many on the team will be wearing on repeat throughout the season. Keep scrolling to check out…

December 23, 2021 at 10:11AM It might not yet be Christmas, but the festive sales are already kicking off. While we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price.Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But of course, it can be all too easy…

December 23, 2021 at 08:00AM Being experimental with your hair doesn’t necessarily mean that you have to go all-out with new hues, statement fringing or lashings of layers. Often, the simplest switches make the most impact. Right now, as our strands continue to grow without the prospect of a cut any time soon, it seems everyone is busy dreaming of and mood boarding potential styles to opt for once the salons are back up and running.And, with more time to ponder on and weigh up the pros of a dramatic change, I thought it might be worth sharing my recent experience in hope it might inspire some of you. You see, I recently chopped off my lengthy blonde hair to join the bob/long bob brigade. A few months back, after researching for a feature on blunt bob hairstyles, I convinced myself to go for the chop, which was masterfully created by…

December 23, 2021 at 08:00AM Cutting in a fringe can seem like a big commitment, yet it’s a hairstyle most of us have likely at least considered over the years. Fringes come in all types of shapes and cuts, and there are some that can suit everyone, with others being a little harder to pull off, depending on your face shape and how you style your hair. If you’re currently feeling tempted by a fringe, there are certain looks that can suit any of us, regardless of these elements. “A parted sweeping fringe will suit any face shape,” explains Maxine Cooke, a creative stylist at Nicola Clarke at John Frieda salons. “The length just needs to be adjusted to complement the face shape.”Maxine also recommends opting for a side-swept fringe if you want minimum commitment, and Paul Windle, the founder of Windle London, suggests picking a fine long…

December 23, 2021 at 08:00AM I always felt like I had long lashes. Between that and using a lash curler and a selection of curling and lengthening mascaras every day, I felt like my lashes were perfectly fine—no further assistance necessary. I very rarely wore falsies and never tried extensions; I just didn’t feel like I needed extra help. But as is the nature of being a beauty editor, I was curious about RevitaLash’s eyelash growth serum. Its growing power is hinged on the BioPeptin Complex, a mix of peptides and botanicals that helps to strengthen lashes and aid growth over time. It’s become a cult favourite for beauty lovers around the world, and I began to wonder if its claims of achieving longer, stronger lashes really hold up. RevitaLash Advanced Eyelash Conditioner isn’t new by any means. (Although, the brand is launching a new brow-and-lash masque…

December 23, 2021 at 08:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth.Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words,…

December 23, 2021 at 08:00AM Even though I’m a fashion editor, I have to admit I’m a bit of a lazy dresser. While there’s certainly a time and a place to get dressed up and push your sartorial boundaries, most of the time, I rely on easy-to-throw-on looks that require little effort on my part to style. This is why I love seeing celebrities doing the same thing—wearing a chill, minimal-effort outfit that 1) makes me feel better about my own choices and 2) might inspire my next low-key look. Enter Dakota Johnson’s latest outfit, which strikes the perfect balance of stylish but reassuringly casual. On a chilly day in NYC, Johnson wore a brightly coloured beanie hat, the sort of which you can pick up just about anywhere right now, be it Ganni or Gap. Her stylish coat and bag? They’re none other than…

December 23, 2021 at 07:00AM Emma wears a Rixo coat. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.I’m currently looking to update my wardrobe with some winter classics, so I’ve included a beautiful cream jumper and the dream pair of Gucci boots. I’ve also added a few more statement items into the mix, such as a sage green Carrie Bradshaw-style skirt, a beautiful printed shirt from Alemais and a green midi dress by Tove. So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.A Carrie Bradshaw classic. A chic alternative to jogging bottoms. Chic, chic, chic. These are the perfect height. How cute…