Recent Posts

December 27, 2021 at 06:00AM NA-KD has over 3.1 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 47.7 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to shout about it. If you’re not already a loyal fan, what you’re missing out on is a serious gold mine of inexpensive, chic and understated pieces perfect for building up your wardrobe of basics. Minimalists, listen up because this one’s for you. Yes, there are some brighter, more out-there pieces on the site (and a great partywear selection for last-minute NYE ideas), but what really shines from NA-KD are its simple, pared-back styles. Spotted on the coolest girls, from Hannah Lewis, fashion director at Threads, to Amaka Hamelijnck,…

December 27, 2021 at 06:00AM Jennifer Lopez is an icon in so many ways— singer, actor, age-defying beauty— but it’s her fashion that we’re deep diving into today. Back in the late Nineties she championed the strappy red carpet slip dress, making a name for herself amongst the fashion crowd and mingling at magazine parties with the likes of Donatella. With the Noughties came that Versace dress, worn for the Grammy Awards in 2000, and her status as a full blown fashion icon was set.Fast forward over 20 years and we’re being served just as much J.Lo realness through her outfits as we were back then (seriously, what’s her secret?). After recreating that Versace dress moment for the designer’s SS/20 catwalk show like she hadn’t aged a day, she made it very clear she doesn’t plan on dropping off any best-dressed lists any time soon. And her…

December 27, 2021 at 06:00AM We’ve said it before and we’ll say it again: Often, it’s the littlest things that can make the biggest impact, and nothing has the power to overhaul your look quite like how you choose to decorate your nails and the jewellery you pair with them.While many of us will inadvertently adopt style signatures—be it a red lip, flicked eyeliner or a penchant for a specific colour of dress—we believe that nails and jewellery present perhaps one of the coolest opportunities to put your personality across.For example, minimalists may opt for thin, layered rings, which they partner with a sleek taupe polish, while maximalists might choose bold hues and OTT nail art accompanied by chunky knuckledusters.And seeing as more and more of us have been trying our (shaky) hands at DIY manicures in lieu of salon appointments, Instagram is currently a haven…

December 27, 2021 at 06:00AM There’s no set way to do New Year’s, and over time, everyone develops their own traditions. Whether it’s watching fireworks along the Thames, sipping cocktails with old friends or cosying up with a cup of tea, it’s the perfect excuse to let your hair down and celebrate with your favourite people.This year, team Who What Wear all have very different plans when it comes to the countdown, but it’s safe to say that each and every one of us has been planning our outfits for weeks. We can’t help being fashion nerds, okay? The plus side to our overzealous planning is that we now have a wide range of looks to inspire your New Year’s style. You’re welcome.So if you’re currently running around like a headless chicken (we’ve all been there), let us give you a little helping hand. There’s something for…

December 27, 2021 at 06:00AM My love for all things beauty started pretty late on in my adolescence. I‘d say up until I was about 19 all I really cared about was my next Topshop fix and I just about cared enough about makeup to smear on some Maybelline foundation and mascara. I would use the communal skin and body care in the family bathroom but luckily my mum has always been a total beauty junkie, so while there were a few duds I experimented with, for the most part my whole beauty routine has continued to be rich with affordable classics and oldies that should absolutely not be slept on.As someone with eczema I have to be careful with trying new things– not easy as a beauty editor– but if I have a reaction to anything I strip back my skin and body care routine…

December 27, 2021 at 06:00AM They may say that the French have a certain je ne sais quoi when it comes to fashion, but in our opinion, nothing beats a London girl’s wardrobe. Maybe it’s the eclecticism or originality ingrained in British fashion, or maybe it’s the determination in the face of the erratic seasons and demands of city life. Either way, there’s always something unique about how they interpret the trends on offer. Parisians may have that refined simplicity down, but no one does relaxed cool like a Londoner. That’s why, when we’re stuck in a style rut heading into a new season, or new year in this case (how did that happen, BTW?), we always make a point to turn to some of our favourite London girls to see what they’re wearing and how they’re wearing it. Since they’re usually pretty ahead of the times,…

December 27, 2021 at 06:00AM With all of us spending more time at home in recent years, it’s understandable that we’ve become increasingly obsessed with interiors. Yes, pride in our homes has always been a thing, but with our houses now our office spaces, too (for many of us), it’s placed even more importance (and worth) on creating a sort of sanctuary for ourselves. Not to mention the extra time we’ve had on our hands indoors, repainting and DIY'ing. As the world of interiors has grown, we’ve also seen it merging with the world of fashion more than ever. Both industries have always been linked in ways thanks to their shared creative and visual nature, but now we have our favourite influencers starting home accounts (hi, @lucywilliamshome), our favourite designers collaborating with iconic decorative names (Louis Vuitton x Fornasetti, anyone?), and even our favourite high-street stores…

December 27, 2021 at 06:00AM NA-KD has over 3.1 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 47.7 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to shout about it. If you’re not already a loyal fan, what you’re missing out on is a serious gold mine of inexpensive, chic and understated pieces perfect for building up your wardrobe of basics. Minimalists, listen up because this one’s for you. Yes, there are some brighter, more out-there pieces on the site (and a great partywear selection for last-minute NYE ideas), but what really shines from NA-KD are its simple, pared-back styles. Spotted on the coolest girls, from Hannah Lewis, fashion director at Threads, to Amaka Hamelijnck,…

December 27, 2021 at 06:00AM Jennifer Lopez is an icon in so many ways— singer, actor, age-defying beauty— but it’s her fashion that we’re deep diving into today. Back in the late Nineties she championed the strappy red carpet slip dress, making a name for herself amongst the fashion crowd and mingling at magazine parties with the likes of Donatella. With the Noughties came that Versace dress, worn for the Grammy Awards in 2000, and her status as a full blown fashion icon was set.Fast forward over 20 years and we’re being served just as much J.Lo realness through her outfits as we were back then (seriously, what’s her secret?). After recreating that Versace dress moment for the designer’s SS/20 catwalk show like she hadn’t aged a day, she made it very clear she doesn’t plan on dropping off any best-dressed lists any time soon. And her…

December 27, 2021 at 06:00AM We’ve said it before and we’ll say it again: Often, it’s the littlest things that can make the biggest impact, and nothing has the power to overhaul your look quite like how you choose to decorate your nails and the jewellery you pair with them.While many of us will inadvertently adopt style signatures—be it a red lip, flicked eyeliner or a penchant for a specific colour of dress—we believe that nails and jewellery present perhaps one of the coolest opportunities to put your personality across.For example, minimalists may opt for thin, layered rings, which they partner with a sleek taupe polish, while maximalists might choose bold hues and OTT nail art accompanied by chunky knuckledusters.And seeing as more and more of us have been trying our (shaky) hands at DIY manicures in lieu of salon appointments, Instagram is currently a haven…