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December 21, 2021 at 08:00AM Each season as fashion month begins, editors, influencers and fashion enthusiasts are bombarded with new-season styles. With four separate cities putting on events and several shows each day, there’s a veritable banquet of looks and designers to keep track of. And while newness is, of course, the name of the game, this season, I found myself experiencing a recurring sense of déjà vu.In New York, Milan and Paris, several designers and brands sent looks down the runway which felt oddly familiar, immediately conjuring up nostalgia for the early 2000s. Miu Miu created barely-there miniskirts adorned with box pleats and thin belts, a look which Paris Hilton, Lindsay Lohan and every other Y2K It girl heavily invested in back in 2002. Cargo trousers (yes, cargo trousers!) were back on the agenda at Tom Ford, validating the questionable fashion choices I made as a…

December 21, 2021 at 08:00AM Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewellery designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be 54 years old and has a penchant for masterfully styling trends. Here, the fashionable duo teams up to discuss the basics they swear by. Oh, and don’t forget to follow them at @janetgunngratefulgardenia and @melissameyers.Janet Gunn…

December 21, 2021 at 08:00AM As winter comes knocking, so too does our desire to start paying our nails some more attention. While the summer months have us booking in for gel manicures every few weeks to ensure our manis and pedis stay fresh, come autumn, we like to give our nails a little bit of a break. But as we start gearing up for Christmas, you better believe we’re ready to jump back on the manicure train.Over the past few weeks, we’ve been busy saving down all of the winter nail inspiration we can’t wait to try over the coming months. However, with parties already starting to get booked into our diaries, we’re anticipating finding ourselves out of time this festive season. And while we’re big lovers of nail art, we also appreciate that it can be a time-consuming trend. So this winter, we’re…

December 21, 2021 at 07:00AM There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What Wear. That combination of things always makes me think that there are big things ahead for the on-the-rise designers.In 2021, there are some cool fashion brands that check all of those boxes, and I’m here to highlight each of them. They range from the coolest possible take on menswear-inspired pyjamas to the cult naked dresses that are selling out everywhere to the sleek no-logo bag brand you need to know about if you don’t already. Ahead, you’ll find the nine cool-girl fashion brands to…

December 21, 2021 at 06:30AM If you’d have asked women 100 years ago what they anticipated beauty trends would look like in 2022, they’d probably have predicted something along the lines of the other-worldy aesthetic of Y2K beauty. Things like glitter, tinsel and shimmer might have graced our faces and hair as we whizzed about in flying cars and fuelled up our jet packs. The reality, however, is that things aren’t set to look too dissimilar to the trends of the 20th Century. Sure, we have thousands more products at our disposal and skincare technology that we never dreamed could have existed, but when you look at the bigger picture, the main beauty mindset going into 2022 really isn’t all too different. In fact, what we’re seeing in terms of beauty trends for next year is a distinct return to the past. Nostalgic beauty, if you…

December 21, 2021 at 06:30AM Casting our minds back to the start of the year, it seems almost impossible to believe that we spent the first few months of 2021 in strict lockdowns. We were living exclusively in ultrasoft loungewear, had at-home coffee making off to a fine art and, of course, were busy throwing every skincare product at our faces that we possibly could.But since then, times have changed. As the world started to open up, our beauty priorities shifted once more. Sure, we’re still not entirely sold on daily makeup application and gave up on at-home manicures the minute salons reopened, but that’s not to say we left our beauty obsessions behind. In fact, 2021 has been the year we really found our beauty sweet spot, caring more than ever before about the products that line our bathroom cabinets.You see, many of us, the Who What Wear UK team included,…

December 21, 2021 at 06:03AM Is it just us, or does it seem like two minutes ago since we opened the first door to our advent calendars? Now, we’re hurtling towards Christmas Day faster than we’d throw ourselves on the last pair of Manolo Blahniks at a sample sale, with only a small portion of our present shopping complete. You might think this would be the ideal time to panic, but we have another solution: Who What Wear UK’s Great Last-Minute Gift Guide. Instead of feeling guilty about the fact that you’re not quite as organised as you’d like to be at this stage (because, let’s face it, there are lots of other things going on), we’ve made finding those last-minute gifts so much easier by bringing all of the chicest things from your favourite (digital) stores, all into one place—directly below! What’s more, we’ve also had the…

December 21, 2021 at 06:03AM Dressing for winter doesn’t need to be all black woollen coats, blue jeans and oversized beige jumpers (though, that’s not to say these classic pieces don’t deserve a place in your wardrobe). There’s plenty of fun and creativity to be had when it comes to assembling your cold-weather get-ups, and the high street is the perfect place to find new additions to breathe new life into your existing wares. This is why I decided to curate an edit of the best high-street winter fashion 2021 has to offer.Basma Kahie’s Arket trench coat, boiler suit and white boots are perfect for winter. The high street is always the first place I turn when I’m in need of a fashionable fix, but that doesn’t mean its appeal is fleeting. In fact, some of my favourite pieces that I pull out year after year come from the high street, and…

December 21, 2021 at 06:02AM Tucking your jeans into your boots is not a new trend; this we know. However, it is a trend that’s been on ice for the last few years. In fact, it’s been lying largely dormant since the noughties, but now, thanks to a host of trend trailblazers, the combination is back and considered to be chicer than ever.While there are lots of items you could pair your jeans and knee-high boots with (think T-shirts, blazers, silk top), there’s one garment our fashion favourites keep wearing them with. Of course, we’re talking about jumpers.From classic roll-necks to statement motifs and block heels to stilettos, we’ve found seven street style–friendly outfits incorporating knee-high boots, jeans and jumpers for you to try. Keep reading to see the best combos on the ‘gram, and then shop the few essentials should you want…

December 21, 2021 at 06:00AM While there’s no doubt that I’ve been mourning the dwindling daylight hours over the last couple of months, I have also been secretly looking forward to fishing out my favourite chunky knits, sturdy boots and cocooning coats as the mercury starts to drop. Winter is here, and it’s time to embrace the cosy. You know you want to. We don’t really believe in items of clothing being explicitly "in" or “out” here at Who What Wear. However, we do like to take the opportunity to try new things as a new season arrives. That might mean swapping your faithful beige knits for a brighter shade or digging out your old bomber jacket and giving it a 2021 update with a midi skirt and chunky boots. After all, almost all fashion trends come and go; it’s just about finding ways to make something feel fresh. For me, this has manifested…