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December 31, 2021 at 06:00AM It can be all too easy to buy your holiday wardrobe in a last-minute panic. I’ve often been that person who buys a bikini on my lunch break mere hours before my flight. But I’ve learnt that in order to really feel confident on the beach, it’s best to avoid that rush and buy your holiday wardrobe as soon as the best new pieces to land in store. We may still be experiencing fluctuating travel restrictions but one things for certain, you will holiday again one day— whether that’s sooner or later— and it always pays to be prepared. To save you from a pre-flight impulse shopping spree, we turned to the coolest girls on Instagram who, let’s face it are always one step ahead of the trends, to bring you a guide to all the key sun-drenched items you’ll…

December 31, 2021 at 05:00AM Ahhh, that post-Christmas, pre-new year lull— you’ve probably watched most of Netflix by now, caught up with all your favourite Who What Wear articles and indulged in a little sale shopping— right? If you’re anything like us, you’ve probably also spent more time in pyjamas and loungewear than not over the past week or so and the idea of getting dressed again in real clothes has become a little daunting. So, while we all have time to take a little breather, we thought we’d use it to search for some fresh outfit inspiration for us all. Yes, we may still be in the depths of winter but we’re all a bit bored of cold-weather dressing now aren’t we? Our coat and knit collections have been updated, and as 2022 dawns it can’t hurt to look forward to the new season ahead. And…

December 31, 2021 at 05:00AM It sometimes feels like you could spend forever searching for the perfect wardrobe items. The perfect white T-Shirt, the perfect pair of jeans, the perfect cashmere jumper… it can get exhausting. But when you find those pieces, and start building your ultimate capsule wardrobe— it seriously pays off. You end up with an edit of really special pieces you’ll wear forever, that make getting dressed every morning much easier. Some of those items can absolutely be found on the high street, like this Arket T-shirt, and some it’s worth investing in, to avoid having to buy twice (or more). Knee-high boots, I’m here to argue, are one of those things. Mainly because it’s important for them to be excellent quality in order to last, but also because they’re a perennial. They’re position in fashion’s most-wanted list may fluctuate depending…

December 31, 2021 at 04:27AM Hold up—there are actually items Who What Wear UK editors won’t buy from Zara? I know—we can barely believe it ourselves, but it’s true. Just like everyone else, we have pieces we find ourselves gravitating towards and others we avoid at all costs. And today, we’re here to share exactly what we prefer not to buy from the fast-fashion retailer. Admittedly, while the “don’t-buy” lists are significantly shorter than the “must-buy” lists, the reasoning behind each editor’s answer is worth hearing out, especially if you’re on the fence about purchasing one of the items for yourself.Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or…

December 31, 2021 at 04:12AM We can talk all day about how much we adore French brands. We’ve gleaned countless styling tricks from the country's chicest stars and style gurus, whom we look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups such as Sézane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary-fashion sundae.French creator of Musier Paris Anne-Laure Mais carrying a Chanel bag. So to indulge our love…