Recent Posts

December 28, 2021 at 06:00AM The high street is great and often our editors’ first choice for many wardrobe essentials—jeans, coats and basics, to name a few. But when it comes to knitwear, it gets a little more difficult. Obviously, the whole point of the high street is that the offering is accessible (and therefore affordable, to an extent), and because of the importance of quality, sourcing and materials in creating great knitwear, it seems to be one thing that’s difficult to replicate on the cheap. As an editor, I have found that one of my most-discussed sartorial subjects this winter, with both my colleagues and friends, has been where we can find affordable knitwear that doesn’t look or feel cheap. In a dream world, we’d all be in Khaite cardigans, Totême jumpers and The Elder Statesman cashmere, of course—and yes, some of us might be able to invest in…

December 28, 2021 at 05:05AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

December 28, 2021 at 05:05AM Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of long-distance travel that isn’t so glamorous: actually getting to your final destination. That’s where the importance of a good travel outfit comes in. The art of crafting an outfit for a long flight is exactly that—an art. Obviously, comfort is priority number one given that you could very well be sitting for 10, maybe even 20 hours, depending on where you’re heading. There’s also utility to keep in mind. We love to travel with a crossbody bag or XL tote for this exact reason—not to mention packing space…

December 28, 2021 at 05:00AM If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations. The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the top-selling on Who What Wear UK. Of course, some items are more popular than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021. As it turns out, you’re all as mad about expensive-looking basics as we are. Most of the…

December 28, 2021 at 05:05AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

December 28, 2021 at 05:05AM Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of long-distance travel that isn’t so glamorous: actually getting to your final destination. That’s where the importance of a good travel outfit comes in. The art of crafting an outfit for a long flight is exactly that—an art. Obviously, comfort is priority number one given that you could very well be sitting for 10, maybe even 20 hours, depending on where you’re heading. There’s also utility to keep in mind. We love to travel with a crossbody bag or XL tote for this exact reason—not to mention packing space…

December 28, 2021 at 05:00AM If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations. The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the top-selling on Who What Wear UK. Of course, some items are more popular than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021. As it turns out, you’re all as mad about expensive-looking basics as we are. Most of the…

December 27, 2021 at 08:02PM There may be other places we turn to for investment buys and extra special pieces, but for of-the-moment trends and instant wardrobe refreshes, it has to be Zara. Don’t ask us how, but they always seem to be ahead of the season’s biggest trends which is impressive and honestly unusual for a high street brand. It’s part of the reason we (and you) love it so much. Right now, there’s endless pieces on Zara we’ve got our eyes on (if you saw our basket, it would almost be embarrassing), but out of all of it there’s 7 trends we’ve noticed them doing *particularly* well. This should help us whittle down our shopping lists to the best of the best. And considering they’re also some of the biggest trends going into spring 2022, the list below can help prepare your wardrobes in the best way…