Recent Posts

December 27, 2021 at 06:00AM NA-KD has over 3.1 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 47.7 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to shout about it. If you’re not already a loyal fan, what you’re missing out on is a serious gold mine of inexpensive, chic and understated pieces perfect for building up your wardrobe of basics. Minimalists, listen up because this one’s for you. Yes, there are some brighter, more out-there pieces on the site (and a great partywear selection for last-minute NYE ideas), but what really shines from NA-KD are its simple, pared-back styles. Spotted on the coolest girls, from Hannah Lewis, fashion director at Threads, to Amaka Hamelijnck,…

December 27, 2021 at 06:00AM Jennifer Lopez is an icon in so many ways— singer, actor, age-defying beauty— but it’s her fashion that we’re deep diving into today. Back in the late Nineties she championed the strappy red carpet slip dress, making a name for herself amongst the fashion crowd and mingling at magazine parties with the likes of Donatella. With the Noughties came that Versace dress, worn for the Grammy Awards in 2000, and her status as a full blown fashion icon was set.Fast forward over 20 years and we’re being served just as much J.Lo realness through her outfits as we were back then (seriously, what’s her secret?). After recreating that Versace dress moment for the designer’s SS/20 catwalk show like she hadn’t aged a day, she made it very clear she doesn’t plan on dropping off any best-dressed lists any time soon. And her…

December 27, 2021 at 06:00AM We’ve said it before and we’ll say it again: Often, it’s the littlest things that can make the biggest impact, and nothing has the power to overhaul your look quite like how you choose to decorate your nails and the jewellery you pair with them.While many of us will inadvertently adopt style signatures—be it a red lip, flicked eyeliner or a penchant for a specific colour of dress—we believe that nails and jewellery present perhaps one of the coolest opportunities to put your personality across.For example, minimalists may opt for thin, layered rings, which they partner with a sleek taupe polish, while maximalists might choose bold hues and OTT nail art accompanied by chunky knuckledusters.And seeing as more and more of us have been trying our (shaky) hands at DIY manicures in lieu of salon appointments, Instagram is currently a haven…

December 27, 2021 at 06:00AM There’s no set way to do New Year’s, and over time, everyone develops their own traditions. Whether it’s watching fireworks along the Thames, sipping cocktails with old friends or cosying up with a cup of tea, it’s the perfect excuse to let your hair down and celebrate with your favourite people.This year, team Who What Wear all have very different plans when it comes to the countdown, but it’s safe to say that each and every one of us has been planning our outfits for weeks. We can’t help being fashion nerds, okay? The plus side to our overzealous planning is that we now have a wide range of looks to inspire your New Year’s style. You’re welcome.So if you’re currently running around like a headless chicken (we’ve all been there), let us give you a little helping hand. There’s something for…

December 27, 2021 at 05:05AM I am always game for a risqué trend, and luckily, the S/S 22 runways were chock-full of them. What started as a cut-out here and there quickly escalated into barely there trends of all kinds featuring tops that should hardly be considered tops, skirts so small you feel a little frightened looking at them and cut-out garments that have you wondering how they are even being held together. While I know these “naked” trends, as we like to call them, certainly aren’t for everyone, I decided to take it upon myself to share with you the five naked trends I plan on dabbling in come next year. Ahead, check out the five trends that will have you doing a double take, and shop all my favourite versions that have hit the market so far. These trends are not for the faint…

December 26, 2021 at 08:00PM Marks and Spencer is one of those high-street stores that is so good at delivering wardrobe heroes that look 10 times their actual price, whether it’s winter boots, midi dresses or classic knits. This season, however, it was a particular jacket that piqued my interest. Coming in a wool-mix fabric with a wintry plaid print and stylish fringing, this jacket had me hooked from the moment I saw it. I knew that I had to wear it for our winter-coats shoot.It’s not always a given that high-street coats will look as good IRL, but I’m happy to report that this jacket passed the test with flying colours. The fit is quite boxy, so I decided to cinch with a black belt. However, thanks to its light fabric, I think it would also look fab worn loose and layered under a roomier coat. For this reason, I would also…

December 26, 2021 at 08:00PM Marks and Spencer is one of those high-street stores that is so good at delivering wardrobe heroes that look 10 times their actual price, whether it’s winter boots, midi dresses or classic knits. This season, however, it was a particular jacket that piqued my interest. Coming in a wool-mix fabric with a wintry plaid print and stylish fringing, this jacket had me hooked from the moment I saw it. I knew that I had to wear it for our winter-coats shoot.It’s not always a given that high-street coats will look as good IRL, but I’m happy to report that this jacket passed the test with flying colours. The fit is quite boxy, so I decided to cinch with a black belt. However, thanks to its light fabric, I think it would also look fab worn loose and layered under a roomier coat. For this reason, I would also…

December 26, 2021 at 10:27AM Zara is known for having two major sales: one in the summer months and that starts on Boxing Day. Naturally, we’re here to talk about the latter. Regardless of the brand or discounts, we always advise caution when it comes to shopping during markdowns, so you’ll find a few tips and tricks for shopping the Zara sale below. Firstly, have a look through your wardrobe and have a think about what you need and what works with your current pieces. Then, when browsing on the site, add pieces you love. But before you check out, it’s worth thinking about how much wear you’ll get out of them. A good rule is to know if you’ll wear it 30 times or more, which is a great way to ensure you’re shopping as mindfully and sustainably as you can. Who What Wear UK’s Editor…

December 26, 2021 at 08:00AM From bobs and lobs to braids and full fringes, there are so many amazing hairstyles out there that it can be hard to know where to start if you’re looking for a little pre-salon inspiration. So here’s my suggestion: the A-list. With access to top hairstylists and trending hair products, celebs are constantly stepping out in hairstyles that give me major strand envy. But by switching up their hair as often as we change our t-shirts, choosing a favourite style can lead to an inevitable fall down an Instagram rabbit hole.To make things easier for you, I’ve rounded up some of my favourite celebrity hairstyles ever—37 to be precise—to make your next trip to the hairdresser a little easier.Keep scrolling for the best celebrity hairstyles.Alexa's classic lob hairstyle is a trademark in its own right, and I’d hazard a guess that…

December 26, 2021 at 08:00AM My mum is no stranger to the Who What Wear scene. Of course, she’s a member of my family, so it’s a given that she has to put up with me talking about and testing beauty products 24/7, but since she has her own background and experience in beauty, trading secrets, application tips, and fave products with her is all the more fun. As I am a beauty editor, you’d think I’d be the one teaching her all of the things, but in reality, she’s taught me some of my most treasured beauty secrets and has turned me on to some of my most beloved products. (Plop her in a drugstore aisle, and she'll pull together an all-star ensemble of cheap makeup picks that will look so expensive on your face.)As someone who had years of experience in front of the…