Chinese Designers Are Taking Centre Stage
December 27, 2021 at 02:30PM Global luxury brands may still be trying to figure out the one-size-fits-all equation for tapping the elusive and prolific consumers in China, but Chinese designers have always had a leg up on understanding what their country’s consumers are looking for — especially during the pandemic. There’s no question that many still lust after the latest and greatest from international luxe brands, but for today’s Gen Z shoppers, mixing cool emerging local designers with their Chanels, Diors and Bottega Venetas has never had so much clout. With two Chinese designers, Rui Zhou and Shuting Qiu, among the 20 names shortlisted for the semifinals of this year’s LVMH Prize for Young Fashion Designers (a.k.a. one of the most prestigious fashion awards), a new crop of designers is making waves by showcasing their talent and personality — and the rest of…