Recent Posts

December 28, 2021 at 06:30AM The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in how we think about shopping, with an emphasis on longevity and wearability over viral pieces. Building a wardrobe of classics can offer a more sustainable approach to fashion.This is why we launched our Survival of the Chicest series, which highlights the items we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-so-capsule) wardrobe. We’ve already covered the basics (think leather jackets, trench coats, Breton T-shirts, little black dresses and white shirts), and next up we’re giving you a rundown on…

December 28, 2021 at 06:02AM As a brunette with very dark eyebrows, over the years, I’ve felt a little limited in what I can actually do colour-wise with my long locks. I used to find that when I embraced my natural colour, I felt as though the cool dark-brown shade washed me out, yet going blonde was never an option, as I was so conscious of my jet-black brows. But that was a long time ago. In fact, it has been eight years since I last had to worry too much about my hair colour.That is because in a bid to try and find the right balance between dark and light, eight years ago, I stepped foot into my local suburban salon with an inspiration picture that showcased a hair trend that made the stylist scrunch up his face. “Leave that picture with me and come…

December 28, 2021 at 06:00AM As we wave goodbye to one year and welcome another, there are certain traditions that we all like to indulge in. You might be busy planning your NYE outfit or hurriedly making lists of your resolutions. Us? We’re focusing on one of our own much-loved traditions here at Who What Wear UK: our annual dress report. If you know us well, you’ll know just how much we love a dress. And really, why wouldn’t we? They always seem to swoop in to save us when we need it most—when we have nothing else to wear, when we need to look put-together in an instant, when we suddenly can’t fit into our favourite jeans or when it’s just too darn hot to wear anything else. Whether you’re a dress person or not, it’s likely you have at least a…

December 28, 2021 at 06:00AM I have too many serums. Well, I have a lot of skincare full stop, but when it comes to serums, I’m like a magpie with jewels—I want them all. Hoarding serums is no good when you have one face and two times a day when you do your skincare, so recently, I went through my stash and did a massive overhaul, and there was one thing I noticed: When it came to serums, I had multiples (opened and backups) of vitamin C. I can’t tell you exactly when my apparent obsession started, but what I will say is that of the serum types I’ve tried, the vitamin C ones make the biggest difference to my skin brightness, tone and elasticity pretty immediately. “Vitamin C is one of the most powerful antioxidants. As such, it helps to mitigate against free radical damage caused…

December 28, 2021 at 06:00AM The high street is great and often our editors’ first choice for many wardrobe essentials—jeans, coats and basics, to name a few. But when it comes to knitwear, it gets a little more difficult. Obviously, the whole point of the high street is that the offering is accessible (and therefore affordable, to an extent), and because of the importance of quality, sourcing and materials in creating great knitwear, it seems to be one thing that’s difficult to replicate on the cheap. As an editor, I have found that one of my most-discussed sartorial subjects this winter, with both my colleagues and friends, has been where we can find affordable knitwear that doesn’t look or feel cheap. In a dream world, we’d all be in Khaite cardigans, Totême jumpers and The Elder Statesman cashmere, of course—and yes, some of us might be able to invest in…

December 28, 2021 at 05:05AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

December 28, 2021 at 05:05AM Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of long-distance travel that isn’t so glamorous: actually getting to your final destination. That’s where the importance of a good travel outfit comes in. The art of crafting an outfit for a long flight is exactly that—an art. Obviously, comfort is priority number one given that you could very well be sitting for 10, maybe even 20 hours, depending on where you’re heading. There’s also utility to keep in mind. We love to travel with a crossbody bag or XL tote for this exact reason—not to mention packing space…

December 28, 2021 at 05:00AM If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations. The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the top-selling on Who What Wear UK. Of course, some items are more popular than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021. As it turns out, you’re all as mad about expensive-looking basics as we are. Most of the…

December 28, 2021 at 05:05AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

December 28, 2021 at 05:05AM Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of long-distance travel that isn’t so glamorous: actually getting to your final destination. That’s where the importance of a good travel outfit comes in. The art of crafting an outfit for a long flight is exactly that—an art. Obviously, comfort is priority number one given that you could very well be sitting for 10, maybe even 20 hours, depending on where you’re heading. There’s also utility to keep in mind. We love to travel with a crossbody bag or XL tote for this exact reason—not to mention packing space…