Recent Posts

January 01, 2022 at 05:00AM If you’ve seen an influencer or fashion girl on your Instagram feed wearing cute knitwear recently, there’s a high chance it’s from American Vintage. The thing is, you might not have even noticed, because this understated brand isn’t about loud & shouty designs. There’s hardly any instantly recognisable prints or unique details— but that’s exactly what makes it so covetable. Instead it’s one of those ‘if you know, you know’ quiet luxury brands that produces classic investment pieces that stay in your wardrobe forever. Despite its name, American Vintage is actually a French brand— which may explain why it does capsule staples so well. The wider collection includes everything from wool coats to simple dresses and perfect T-shirts, but it’s the knits and loungewear that fashion people have cottoned onto recently. The cardigans in particular are excellent— coming in a range…

January 01, 2022 at 05:00AM Platform boots have been back in our regular wardrobe rotation for a while now, and we’ve even had a warm weather version in platform flip flops. So it makes sense that something a little fancier would be next, especially since the comfort of the pandemic is now being exchanged for nights out again. A platform heel is, it turns out, the perfect transitional shoe to get us all used to dressing up again. But for 2022, it’s not the humble ‘70s platform that looks set for yet another comeback. It’s actually the stompy mary-jane that has caught the eye of the coolest girls around, and you can bet they’ll all be wearing them this year.In fact, many of our favourite fashion girls have been spotted in platform mary-jane heels already, from Camille Charriere to Susie Bubble and Lucy Williams (keep scrolling to see…

December 31, 2021 at 12:10PM I am so excited about S/S 22’s fashion trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for S/S 22 is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry. There are places to go, people to see and the many ensembles to suit. So while on the one hand there’s a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there’s also a very chic, understated antithesis at play. It speaks to a modern shopper’s whims and natural inclination to change one’s mind. Some days you might channel Rosie…

December 31, 2021 at 12:00PM The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price.Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But of course, it can be all too easy to get tempted by…

December 31, 2021 at 08:00AM Okay, okay, in reality, French girls are certainly not “over” jeans. Seriously, take one quick glimpse at some of the chicest Parisians on Instagram, and you’ll quickly realise that denim is a staple of the French. That said, we’ve noticed that this set is, like many other fashion people, embracing the anti-jean look with a variety of athleisure alternatives.Yep, that’s right—French girls are going all-in on the jogger trend that’s infiltrating the street style and celeb world. Ahem, you may remember Kendall Jenner’s recent sweatpant ensemble at the airport. Well, to showcase the comfortable yet chic outfits Parisian women are wearing right now, we curated a range of ensembles below with non-denim pieces (joggers, leggings, and more) as the foundation of each look. Keep scrolling for more and to shop the inspired ’fits.Joggers are one of the key elements that make up a forward outfit this…