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January 05, 2022 at 02:00PM Last winter saw a surge in sales of puffer coats, and we won’t be surprised if we see the same again this year. True, we’re not (currently) in any kind of lockdown, but British winters are pretty consistently cold. Not to mention that one of the biggest coat trends of autumn/winter 2021 is the puffer. I have been on my own hunt to find the perfect puffer coat, and after hours of trawling, I settled on Arket's maxi down coat, a style that comes with a history of being extra popular, even before the temperatures started to dip this October. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), Arket’s perfect puffer made it onto the top 10. With its simple cut, elegant and neutral colourways,…

January 05, 2022 at 12:13PM We love a good ‘Marmite’ trend here at Who What Wear, and one of our favourite past-times is getting stuck-into a meaty fashion debate, even if it is via Slack. Well, we might only be 5 days into 2022, but the fashion sphere has already delivered a juicy winter accessory trend that has well and truly divided us editors. Love it or loathe it, knitted balaclavas are taking over this January. Initially embraced by a few experimental fashion-lovers, the trend quickly gathered momentum as the mercury dropped in December, and I quickly lost count of the number of balaclava-clad individuals I spotted on Instagram, including fashion royalty Alexa Chung. From colour-pop pink to classic beige, it’s been fascinating to see how different style personalities have championed this curveball trend. It’s certainly a handy solution to the current cold snap. But, what do…

January 05, 2022 at 12:13PM We love a good ‘Marmite’ trend here at Who What Wear, and one of our favourite past-times is getting stuck-into a meaty fashion debate, even if it is via Slack. Well, we might only be 5 days into 2022, but the fashion sphere has already delivered a juicy winter accessory trend that has well and truly divided us editors. Love it or loathe it, knitted balaclavas are taking over this January. Initially embraced by a few experimental fashion-lovers, the trend quickly gathered momentum as the mercury dropped in December, and I quickly lost count of the number of balaclava-clad individuals I spotted on Instagram, including fashion royalty Alexa Chung. From colour-pop pink to classic beige, it’s been fascinating to see how different style personalities have championed this curveball trend. It’s certainly a handy solution to the current cold snap. But, what do…

January 05, 2022 at 10:01AM According to Kendall Jenner, you don’t need a fancy, feathered dress or crystal-covered heels to post an awe-worthy Instagram for New Year’s Eve. Rather, slippers and sweatpants will more than cut it. On Sunday, the supermodel shared a slideshow of images from the first weekend of 2022 with the caption, “my weekend.” Included in the mix were none of her usual hyper-elevated street style looks but instead a selection of quarantine-ready ensembles that, despite their more low-key vibe, still managed to make it to the top of our style mood board for the year ahead. One especially covetable getup from her celebratory weekend included a shearling, check-print vest, heather-gray sweatpants, and a pair of £50 cloud shoes (that’s puffy shoes in regular-speak) that are almost impossible to get your hands on. Specifically, Jenner wore North Face’s best-selling ThermoBall mules, aka indoor-outdoor slip-ons that look and feel like a puffer coat for…

January 05, 2022 at 08:00AM Let’s face it: We spend so much time putting our everyday outfits together and reading up on and shopping the latest fashion trends that lingerie seldom gets a look in. When you’re pushed for time in a morning, those final five minutes before you rush out the door (or to your home office if that’s still the case for you) are typically dedicated to final applications of makeup or choosing which shoes go best with the rest of your ensemble. More often than not, underwear is an afterthought. But that shouldn’t be the case. Like with every other garment or accessory we wear, there are trends worth paying attention to. After all, as satisfying as it is to know that you’re killing it in the outfit department, isn’t it even more satisfying to secretly know that your underwear is equally on point?…