H&M and Maisie Williams’s Virtual Fashion Collection to Be Won by 3 Lucky US Customers
January 10, 2022 at 03:09PM H&M launched its first ever Virtual Fashion collection in partnership with actor and ambassador Maisie Williams, but there’s a catch. The capsule includes three digitally designed outfits that will each be available to three lucky winners of the Virtual Fashion competition. Running from Monday, Jan. 10, to Monday, Jan. 31, you can enter to win the competition by submitting a fun and innovative name for one of the three looks on the H&M website, then a panel of judges will choose three winners to represent each market (UK, US, India, Japan, Germany, and France) during the first week of February. H&M’s Virtual Fashion collection is created in collaboration with Dress-X, a platform for digital and virtual clothing. The concept of virtual fashion, a type of NFT (non-fungible token), is that the owner of the digital asset (in this…
