Recent Posts

January 11, 2022 at 05:59AM There’s no doubt that your style evolves as you get older. By the time you’re in your 40s, you probably know what pieces work for your lifestyle, career, body and personal taste. There’s a confidence that lies in an over-40 woman’s wardrobe. You don’t force yourself to wear trends that don’t work for you, and by this point, you’ve likely built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 40s shop to create said reliable wardrobe, I tapped five fashion-forward women over 40 who I love to follow on Instagram for their chic style. Below, they’re sharing the retailers, stores and boutiques they shop for classic and trending pieces alike, along with some of their current must-haves from each store. Read on to get inspired by their…

January 11, 2022 at 05:57AM At Who What Wear, our ultimate goal is to help you shop smarter—whether it’s identifying the items you can get away with buying on a budget or the premium pieces that, although they come with higher price tags, we consider to be worth the investment. Fine jewellery always makes for a wise investment, particularly when it comes from one of the world’s most iconic jewellers. Founded by Charles Lewis Tiffany and John B. Young in 1837, Tiffany & Co. has become a bijoux institution whose popularity has seldom wavered. Why? The jeweller has been one of the most adaptable in the luxury market. It has called upon talented designers to help create and nurture its unique aesthetic while being unafraid to reflect different social and cultural trends—in its own Tiffany & Co. way, of course. Although the cult Return to Tiffany Heart Tag…

January 11, 2022 at 05:05AM I don’t know about you, but I’m definitely feeling the winter blues right now, and the dreary weather hardly helps. But with any new season comes a brand-new round of trends, and I’ll be taking this opportunity as a bit of styling escapism and reporting on the latest among them. As always, I’ve got you covered with everything from coat trends to boot trends, and this winter, the accessories are especially exciting. I’m delighted to introduce seven items that stand out right now, and don’t worry they’re functional too.If you live in a colder climate, you know that winter accessories are a category all of their own. During the rest of the year, our hats, scarves, and sunglasses are simply the stylish choices that enhance our outfits, but during the winter, they’re non-negotiables that can make or break a case of frostbite. The good news: The winter accessory trends on deck…

January 11, 2022 at 05:05AM I don’t know about you, but I’m definitely feeling the winter blues right now, and the dreary weather hardly helps. But with any new season comes a brand-new round of trends, and I’ll be taking this opportunity as a bit of styling escapism and reporting on the latest among them. As always, I’ve got you covered with everything from coat trends to boot trends, and this winter, the accessories are especially exciting. I’m delighted to introduce seven items that stand out right now, and don’t worry they’re functional too.If you live in a colder climate, you know that winter accessories are a category all of their own. During the rest of the year, our hats, scarves, and sunglasses are simply the stylish choices that enhance our outfits, but during the winter, they’re non-negotiables that can make or break a case of frostbite. The good news: The winter accessory trends on deck…

January 11, 2022 at 04:00AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador…