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January 13, 2022 at 08:00AM The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in how we think about shopping, with an emphasis on longevity and wearability over viral pieces. Building a wardrobe of classics can offer a more sustainable approach to fashion.This is why we launched our Survival of the Chicest series, which highlights the items we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-so-capsule) wardrobe. We’ve already covered the basics (think leather jackets, trench coats, Breton T-shirts, little black dresses and white shirts), and next up we’re giving you a rundown on…

January 13, 2022 at 08:00AM I won’t be the first or the last person to ever panic about what to wear to a wedding. The truth is that it's difficult because we’ve all been hardwired into buying something new for the occasion. I imagine this is something to do with the psychology behind getting dressed. A new dress will make us feel and look better, so we’re always striving for the next dress to give us that confidence boost. I get it because I’ve been there, but there are two major problems with this thinking: One, it’s not ethical to continue buying a new dress every time there’s a fancy event on only to never wear it again. Two, it’s not a financial option for most of us. But what if I were to tell you that you can wear a new dress to every nuptial you’ve…

January 13, 2022 at 07:00AM Emma wears a Rixo coat. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.I’m currently looking to update my wardrobe with some winter classics, so I’ve included a beautiful cream jacket and the dream pair of knee-high boots I’ve also added a few more statement items into the mix, such as a bright green layering top, a pair of crystal-adorned heels and a printed summer-ready bag.So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.Simple, but so chic. Now working from home is a thing again, I’m after a comfy alternative to jeans. The shoes of 2022.A handy layering…

January 13, 2022 at 06:48AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path.My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual, and it helps you avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands and their best new-in pieces. Prepare to smugly name-drop these labels next time you WhatsApp your…

January 13, 2022 at 06:30AM I’ll be honest. I’m rarely sold on makeup trends. While it’s fun to sit down and play with makeup, the truth is so few of us actually have the time to do so. If you ask me, the beauty of makeup is that it doesn’t really follow trends. Instead, it is a tool for everyone to use to help them feel a little bit better, and no two people’s tastes are the same.  So, yes, I’ll say it: Runway-inspired makeup trends just don’t do it for me. It seems as though every time I learn a new makeup trend (hello, contouring), we’re on to the next. I like my makeup trends to be easy, adaptable and fluid enough to work year after year. So this spring, I’m keen to change the narrative. While I know that trends will come and go,…

January 13, 2022 at 06:05AM There’s always a clear difference in trends between London and Los Angeles, which is never more noticeable than during the winter months when L.A. street style regulars are spotted in clothing that could only ever be worn in a place that rarely drops below 15°C. This was proven true this week when Kendall Jenner was spotted leaving a meeting in Beverly Hills wearing a combo that bundled-up Brits could only dream of re-creating in the middle of January: jeans and a knitted vest. For the occasion, Jenner layered a striped vest from ERL, which is quickly selling out at Ssense, on top of a white, short-sleeved tee—something that is quickly becoming her favourite layering piece. She paired the duo with mid-wash blue jeans as well as black boots and a brown shoulder bag from The Row. Suffice to say, the casual, lightweight ensemble wouldn’t fly during the current cold front we’re experiencing, but it is…

January 13, 2022 at 06:02AM You might be curious as to what a microtrend actually is. To be honest, it’s hard to pinpoint, as so many aesthetics are having a moment right now. But generally speaking, microtrends are an offshoot of the overarching trends showcased in the designer collections. The beauty of microtrends is that they don’t require heavy investment on your part and are significantly easier to weave into our daily looks.Often, a single buy can sum up a larger trend very succinctly, allowing you to tap into the mood without compromising your carefully honed personal style or overhauling your existing wardrobe. Sometimes it’s something as simple as a fresh colour combination or a new way to wear your basics. Regardless, a microtrend will encourage you to switch up the way you get dressed, which is something I can certainly use to break up…

January 13, 2022 at 06:01AM On the whole, jewellery never goes out of style. No matter the decade or the trend, the unique designs of earrings, necklaces, bracelets and rings have served as both statement pieces and daily accessories. Whether pearl, gold, silver, rose gold, diamond or something else entirely, a good jewellery piece can stand alone, completing your outfit and adding the right amount of elegance and sparkle.As much as we love our day-to-day pieces, though, we’re always on the hunt for new ones to add to our collection, ones we will hopefully be able to pass on as family heirlooms. So more often than not, to acquire a piece that will outlast trends and generations, you have to invest in designer jewellery brands.Whether it’s a renowned Cartier Love bracelet or a classic Mikimoto pearl necklace, there are so many designers elevating jewellery and creating pieces that are…

January 13, 2022 at 06:00AM There never seems to be a great deal of logic when it comes to the shape-shifting nature of fashion silhouettes, yet one thing is clear: These changes always arrive as a point of rebellion from what has come before. Case in point: The oversized silhouette has had a long-standing reign over the runway over the last five years or so, manifesting in everything from smock dresses to wide-leg trousers. The oversized blazer has remained a particular favourite, embraced by minimalists and maximalists alike and translated in a plethora of ways by both high-street and high-end brands. Yes, we are starting to see the body-con fits of the noughties start to creep in, but I believe the XXL blazer has well and truly secured its place in the fashion Hall of Fame. If anything, it makes for the perfect counterpoint to complement slimmer silhouettes. I am personally a fan and find that oversized…

January 13, 2022 at 06:00AM “Luxury” is one of those words that has been grossly overused in the world of retail over the years, be it fashion, interiors, food or beauty. The irony is that the more the term is saturated, the less it is able to represent its true meaning. Yet one of this year’s most notable trends has been described as “low-key luxury,” an aesthetic that champions a quieter and more considered approach to style away from shouty logos and fast-moving fads. Is this the closest we’ve ever come to the original meaning of luxury in the modern fashion market? Quite possibly.From the fine fabrics of The Row and Totême’s elevated basics to Raey’s oversized silhouettes and Jil Sander’s muted colour-blocking, it takes a mere glance over the industry's most popular brands to see that wardrobe basics with a twist are a hot commodity. While the low-key luxury look definitely feels of the moment, it has been around in some…