Turns Out Celebs and Fashion Girls Are All Obsessed with This One Jeans Brand
January 14, 2022 at 09:00AM There’s something a bit special about Reformation jeans. At least, there must be to get so many celebrities and fashion people on side. We already knew the trendy LA-based, eco-conscious brand was good for many things— like wedding-guest dresses and catchy email subject lines (seriously, props to their marketing team). But it’s only recently we’ve started to really appreciate their denim line— and it’s probably because we can’t stop seeing it everywhere. Whether it’s Kendall Jenner and Kaia Gerber in their almost-always-sold-out newsprint jeans (they’ve just restocked FYI), Gigi and Emily Ratajkowski being cute in the doodle jeans or Ashley Graham taking on NYC in her blue skinnies, celebs are down-right obsessed. And fashion people have, unsurprisingly, caught on too. The current favourite has to be the squiggly Mod jeans seen on Monikh (and everyone else) which have had a place on our most-wanted…