Recent Posts

January 21, 2022 at 09:05AM Foundation is a bit of touchy topic here at Who What Wear. It’s not that we don’t like foundation; it’s more that we’re constantly on the lookout for the perfect formula. Because, if you’re asking me, the perfect foundation hasn’t been created yet. Sure, there are plenty of wonderfully glowing and wearable ones around, but as far as a foundation that blurs all imperfections, feels totally weightless and leaves skin looking like skin goes? I’m still waiting for the perfect formula. It’s needless to say, therefore, that when we hear there’s a new foundation launching, we’re desperate to try it and find out whether it’s The One. So when one of our favourite beauty brands (The Body Shop, of course) reached out to tell us they were reformulating Fresh Nude Foundation (£18) and that they wanted Team Who What Wear to be the first to try…

January 21, 2022 at 08:00AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

January 21, 2022 at 08:00AM When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo.With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”)Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to style flared jeans, wide-leg leather pants or traditional suit trousers, CPHFW had a footwear option for every…

January 21, 2022 at 08:00AM When the now-popular shag haircut started garnering attention towards the end of 2020, we knew it would be the sort of hairstyle that would stick around. You see, over the past couple of years, how we approach our hair has totally changed. For starters, we want our hairstyle of choice to be as effortlessly wearable as possible. Pre-2020, we were used to reaching for heat-styling tools every single day, nowadays, we’re feeling much more comfortable simply embracing our natural texture. On top of this, we’re also leaning towards styles that don’t require regular salon appointments. After spending the best part of a year unable to get salons, it’s safe to say we’re appreciating low-maintenance styles more than ever. And it is for those two reasons that the shag was bound to become a go-to style.Supermodel Julia Stegner’s long shag haircut is…