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January 17, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

January 17, 2022 at 06:30AM Winter makeup is so not my thing. Not because I’m not a fan of the trends, but more because I don’t like the way that makeup looks on my face in the winter. The cold weather and general lack of sunshine turns my skin dry, lacklustre and typically covered in breakouts. Trying to get any sort of healthy looking glow out of my complexion in the winter is usually, I would say, near-on impossible.It is because of this that I typically shy away from makeup in the winter. Foundations sit flat on my face, making me look void of life, powders and blushers cling to dry patches, lipstick turn my lips dry and peely, and there is, I have learned, no concealer on the planet that can hide my angry winter acne.However, when I was sat in a makeup chair a few months…

January 17, 2022 at 06:00AM While it certainly has its fair share of enviable, discounted designer buys, the one thing we always turn to THE OUTNET for is wardrobe staples. It might not be the first place you’d think of when it comes to basics, but trust us when we tell you it’s a real gold mine of classic trenches, cosy knitwear and wear-with-everything knee-high boots. This season, the platform has particularly nailed the art of trans-seasonal dressing, delivering pieces that not only offer versatility but also cater to that tricky not-quite-winter-not-quite-spring time of year.The edit of THE OUTNET pieces that we’ve compiled for you today exists in the overlapping space in the dreamy Venn diagram of wardrobe basics and trans-seasonsal saviours. Naturally, at the top of our list sits the trusty trench coat, aka the queen of in-between season dressing. Just add…

January 17, 2022 at 05:00AM As a fashion editor, I have spent a lot of my career reporting on new trends, new labels and new ways to wear things. However, in an effort to slow down the trend cycle and buy items with longevity in mind, we are also conscious here at Who What Wear to dedicate as many stories to repeated outfit ideas, classic items and second-hand items. Personally, I always gravitate to simple pieces that have a timeless appeal.Below, I’ve put together an edit of classic winter pieces that I really love, including fine knitwear to wear in place of a T-shirt, beautiful leather handbags, blazers in neutral shades and chunky ankle boots. In terms of brands, there are a number of labels I always turn to for a timeless aesthetic. At a higher price point, Nanushka and Totême are leading the way…

January 16, 2022 at 06:30AM When it comes to switching up my hairstyle, I can get a little shy. In fact, I’ve had the same hairstyle (long, bleached, middle-parted) for nearly 10 years. And what’s really quite funny is that despite the fact my hair has looked the same that whole time, the techniques I find myself asking the hairstylist for have varied drastically over the years. First I was asking for ombré, then balayage and now it tends to be something a little more curated. Something along the lines of "babylights but kind of balayage and don’t forget the root stretch, please?“ Yep, navigating the world of hair colour can be quite the minefield. And frankly, I’m a little fed up of the same old, same old.Luckily, there’s a new hair colour trend on the block and it’s set to spice things up a little. That’s…

January 16, 2022 at 06:05AM Disclaimer: I’m 32, but I think we can all agree that the last two years don’t count, so that makes me 30. And what better age to reflect on the style lessons I learnt in my 20s? (Humour me). I loved my 20s—it was the decade during which I moved to London, carved myself a rewarding career, got married, and had some of the most fun I think I’ll ever have in my life. And my clothes? They were all an intrinsic part of that. Working in fashion, suffice to say my outfits are important to me. Am I the perfect dresser? Absolutely not, but the transportive feeling others get when listening to certain songs is what I get when I see certain garments hanging in my wardrobe. I can remember exactly what I wore for the milestone moments in…

January 16, 2022 at 08:00AM The knitted-dress trend has come back in a seriously big way in 2021. You might not have realised this, because in many ways, it’s the kind of frock that never really goes out of fashion. However, there’s one key component of this year’s style that French women have been wearing forever. When it comes to knitted dresses in France, les Françaises are more likely to opt for a fitted version. No saggy, loose-fitting sacks for our friends across the channel, thank you very much. Instead, it’s about considered knitwear that is more body-con and has some kind of structure. Case in point: Khaite’s chic black version, which I spotted on Camille Charrière some time ago. The sweetheart neckline is what really makes this dress sing, but I love the demure nature of the long sleeves, too. This season, the brand has brought…

January 16, 2022 at 08:00AM January is a notoriously tough month to get through for many reasons. After the recent festivities and busy party season it can feel a little deflating not having such a social schedule, nor the money left to capitalise on your free time. Not to mention the weather which in December feels frosty and festive, but in January just seems plain old grey and cold. It’s totally understandable to need a little pick-me-up, and nothing works better for it than a little retail therapy (we say this from experience). If you’re on a budget post-Christmas, that’s all the more excuse to turn to the affordable high street. You can scour the sales too (in which case do check out our round up of the best deals on offer here), but if you’re a little tired of seeing the same styles…

January 16, 2022 at 08:00AM Within the ever-colliding stratospheres of fashion and beauty, “rules” have become a bit passé, if not obsolete altogether. Gone are the days when we’d refuse to wear white after Labor Day or dismiss navy and black as an ill-conceived colour pairing. Currently, we feel inspired to dye our hair a demurely shocking shade of lavender. A hot-pink eyelid is cooler than yesteryear’s smoked-out cat eye, and we’re even experimenting with crystal-studded manicures and cute-but-clashing polish shades. Our point? It’s an exciting time to be in fashion and beauty, and more so than ever before, our hair, makeup and fashion aesthetic reflect that.Hair, especially, has been the comeback kid of 2021. Previously old-fashioned styles like the mullet have been artistically resurrected, and we currently own more scrunchies, hair claws and butterfly clips than we did circa 1999. Impressive. That said, one…