Recent Posts

January 21, 2022 at 09:05AM Foundation is a bit of touchy topic here at Who What Wear. It’s not that we don’t like foundation; it’s more that we’re constantly on the lookout for the perfect formula. Because, if you’re asking me, the perfect foundation hasn’t been created yet. Sure, there are plenty of wonderfully glowing and wearable ones around, but as far as a foundation that blurs all imperfections, feels totally weightless and leaves skin looking like skin goes? I’m still waiting for the perfect formula. It’s needless to say, therefore, that when we hear there’s a new foundation launching, we’re desperate to try it and find out whether it’s The One. So when one of our favourite beauty brands (The Body Shop, of course) reached out to tell us they were reformulating Fresh Nude Foundation (£18) and that they wanted Team Who What Wear to be the first to try…

January 21, 2022 at 08:00AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

January 21, 2022 at 08:00AM When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo.With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”)Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to style flared jeans, wide-leg leather pants or traditional suit trousers, CPHFW had a footwear option for every…

January 21, 2022 at 08:00AM When the now-popular shag haircut started garnering attention towards the end of 2020, we knew it would be the sort of hairstyle that would stick around. You see, over the past couple of years, how we approach our hair has totally changed. For starters, we want our hairstyle of choice to be as effortlessly wearable as possible. Pre-2020, we were used to reaching for heat-styling tools every single day, nowadays, we’re feeling much more comfortable simply embracing our natural texture. On top of this, we’re also leaning towards styles that don’t require regular salon appointments. After spending the best part of a year unable to get salons, it’s safe to say we’re appreciating low-maintenance styles more than ever. And it is for those two reasons that the shag was bound to become a go-to style.Supermodel Julia Stegner’s long shag haircut is…

January 21, 2022 at 08:00AM Here at Who What Wear, we’re all for embracing our skin’s natural ageing process. Every fine line should, in truth, be considered an achievement. At the same time, however, we’re fervently of the belief that every individual has the right to take indisputable ownership of their own feelings towards their complexion, which is why we don’t feel crazy about the term anti-ageing.Let me use my own skin-ageing journey to explain. As a beauty editor, I have access to all of the very best “anti-ageing” products around. And yet, when the fine lines on my forehead started becoming more prominent at age 27, I decided to seek professional advice and get Botox. For years, I have considered myself fundamentally against the term “anti-ageing” because I don’t believe that we should feel obliged or encouraged to reverse the natural proceedings…

January 21, 2022 at 07:05AM What I’m about to report isn’t exactly new information, but it's pertaining to a trend that has maintained its popularity for around two years now, and that’s worth documenting. The trend is crew socks, and the way in which celebrities can’t stop wearing them is with leggings (and basically any shoe style, from slides to sneakers to Uggs).So how does one even know what celebrities wear to Pilates? The same way we know about many of the celebrity comings and goings in L.A.: the paparazzi. They’ve discovered that Kendall Jenner, Hailey Bieber and many more are frequent visitors of the chic Forma Pilates in West Hollywood, where leggings are naturally the norm. And practically every one of them who steps out of the studio’s gates has theirs paired with crew socks—usually white and usually bunched a bit or pulled up to their chins. Again, there’s…

January 21, 2022 at 06:58AM If there’s one thing I’ve learnt from working in fashion over the last seven years, it’s that a good body of basics is everything when it comes to building a successful wardrobe. Finding said basics is, however, easier said than done, and for many fashion editors, when they unearth their holy-grail jeans/sneakers/white T-shirt, it remains a steadfast staple for many years to come. I can’t say that I’ve managed to meet my sartorial life partners in many areas of my wardrobe quite yet, but the white T-shirt is one category that I have conquered.It might come as a surprise to some to know that my perfect white T-shirt comes from none other than high-street fave Arket. But then again, since its inception, it is a brand that has aced it in the high-quality-basics stakes, with premium-feel fabrics at reasonable prices. The brand’s crew-neck T-shirt ticks all…

January 21, 2022 at 06:26AM Historically, the world of Instagram fashion has been divided into two camps: the beige-clad minimalists whose idea of a dream wardrobe is 100% The Row and the style extroverts who love a good print clash and live by the dictum “more is more.” While this division still exists, in recent years, it feels like the boundaries have blurred, and, in part thanks to the revival of retro trends, there has been an increased interest in incorporating print and dramatic silhouettes into our day-to-day basics. The result is an eclectic mix of ensembles that manage to feel nostalgic, fresh and fun all at the same time. As a self-confessed vintage-fashion obsessive, I have, of course, been very much on board with this new approach, and after a year of separation from all my most playful wardrobe pieces, I’m ready to go all out. I have…