These Cult Boots Have Been Best Sellers for Over 60 Years
January 27, 2022 at 05:40AM Having spent years training myself in the art of trend-hunting and It item–spotting, I could say confidently that I’m certain Dr. Martens boots are more popular than ever. In 2019, the heritage footwear brand reported double-digit growth (revenue stacks up now to a pretty cool ÂŁ454.4 million—NBD), and that translates very visibly into just how often I spot girls wearing Docs on the pavements of my home city of London as well as on my Instagram feed, within celebrity echelons and in street style galleries.Each month, more than 12,000 people in the UK search for “Dr. Martens boots,” and that’s before you start analysing all of the breakout search terms for specific styles shoppers are looking for, like Sinclair or Jadon. According to Google Trends, there’s a noticeable spike during November and December. When the cold weather strikes, DMs really come…
