Recent Posts

January 23, 2022 at 06:52AM There haven't been many calls for elaborate footwear during the pandemic. Many of us—and I realise I’m generalising here—spent lockdown and the ensuing lack of socialising in Birkenstocks and joggers. Even now, with the restrictions lifted, we remain in cosy knitwear and comfortable footwear. It’s surprising then that shoes costing the average price of renting a room in London are constantly selling out. Amina Muaddi’s high-octane heels have been a hit among celebrities and fashion influencers alike and when the brand launched a capsule collection with MyTheresa in March, just as the whole world pretty much retreated to their homes, it sold out immediately. So, what’s the secret to the brand’s success? For starters, there’s the aforementioned A-list endorsement. When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, the world pays attention—especially when it comes to shoes. Both are known as being…

January 23, 2022 at 06:30AM Listen, I know most of us have been in throw-on-and-go mode for the past few years, and that doesn’t seem to be changing anytime soon. Although some might miss getting dolled up on the daily, I know there’s a select few of us who are actually living our best lives wearing little to no makeup every day—sue us. Doing a full face all the time can be exhausting, so it’s actually nice to know that there are brands out there who keep us minimalists top of mind.Dare I say, minimalist makeup might be full-on trending this year, and it’s a movement I’m happy to embrace. If you find yourself nodding in agreement and would like to keep it clean and simple these days, find all the best makeup brands any true minimalist needs in their arsenal below.It really doesn’t get more effortlessly chic than…

January 23, 2022 at 06:05AM If you haven’t done so yourself, let it be known that taking photographs of your shoes is hard work, especially when you want to convey how chic they are in real life. I don’t know if I’ve done them justice, but please don’t let my photography skills (or lack thereof) distract you from the brilliance that is Mango’s Mary-Jane shoes. I first spotted Mango’s Mary-Jane shoes during the winter break. The brand had hit refresh on its on-site offering and began filtering its new-season wares, and it didn’t take me long to realise that the same pair of heels—a Mary-Jane with a delicate ankle strap, on-trend square-toe, and slightly angular block heel—had been used in almost all of its new campaign imagery. Bearing a striking resemblance to the Prada heels I had long had my eye on, I frantically clicked my…

January 23, 2022 at 06:04AM Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make our selection based on the formula we can afford at that particular moment. While there are countless amazing affordable skincare buys out there, many of which are staples in our editors’ respective routines, that doesn’t mean you should disregard luxury skincare altogether.As with every purchase we make, we don’t take investing in luxury skincare lightly, but there is some truth to the saying "you get what you pay for.“ Between us, we’ve tried our fair share of products from luxury skincare brands, most of which promise instantaneous results. Of course, some fall short on that promise, but others? They’re a skincare revolution!So whether you’re looking to up…

January 23, 2022 at 06:02AM When it comes to building an impeccable wardrobe, the high street is key for certain staple pieces: midi dresses that’ll see you through any kind of occasion, knitwear that works just as well during the week as it will on the weekends and, of course, versatile coats. This is why we’re once again turning our attention to Zara. Ah, Zara. Naturally, there are plenty of reasons we shop at this affordable high-street hotspot, but right now, we’re thinking about the outerwear offering that has just landed, both on-site and on its IRL rails. Monikh Dale’s Zara coat looks so expensive.Is it just us, or does the brand’s coat selection get better every season? We believe this to be the case—so much so that we just had to share some of it with you. However, with literally hundreds of coat styles currently on offer,…

January 23, 2022 at 06:02AM The world of Instagram is a funny place – one minute we’re liking a picture of a puppy, the next we’re delving into someone’s living room interiors and in quick succession, we’re shopping. We have everything at our fingertips, and something we will always appreciate (as well as cute pets) is the ability to find outfit inspiration in a flash. Whether it’s how to dress like a French girl or the latest colour combinations to try out, there’s no shortage of ways to click refresh on your wardrobe. And let’s face it, during winter, this is more necessary than ever. So, what if we were to tell you an item you most likely already own is the key to winter dressing? Or if you don’t, then you can get it for the same price as a large glass of vino…

January 23, 2022 at 06:00AM Ever stood in front of your wardrobe staring blankly at it, waiting for inspiration? Me too, and I’m a stylist. You’d think putting outfits together would always come easily to me since it’s my job, but the truth is we can all feel a little uninspired by our own closets sometimes. That’s why every so often I like to look to the coolest girls I know for some much-needed styling ideas, and compile a handy catalogue of easy looks I love that are super simple to re-create, even when you’re running late in the mornings.And truly, there’s no better time to do this than at the beginning of the new year when we can all be left a little glum. As we look ahead to spring, it can help us relish in our wardrobes again, rediscovering what we already have…

January 23, 2022 at 06:00AM The old tropes of things being called “in” or “out” have become redundant, as we embrace more of an appreciation for personal style. That doesn’t mean there aren’t styling updates or fresh silhouettes to appreciate, however, and for spring 2022 there really is something for all tastes. In our Spring Summer 2022 trend report, Hannah Almassi writes that for spring designers ‘there are places to go, people to see and the many ensembles to suit.’If you want to dress like it’s the turn of the millenium, there are lots of Y2K items heading to our new-in sections, from crystals to super strappy dresses. However if you like to keep things more simple and classic, then you might be drawn towards the minimalist basics, whether that’s a mini skirt or a beautifully tailored pair of trousers. Floral wrap dreses…

January 23, 2022 at 06:00AM Some people can play piano beautifully or make a mean Victoria sponge, while others are amazing at any sport they put their hand to. But me? I can pick an expensive-looking fashion item from a line-up of high-street pieces. I know, with great power comes great responsibility, right? Ok, but seriously, it’s turned out to be quite a useful skill in my role as Shopping Editor, as I honestly believe that when you look carefully enough, there are plenty of time-tested gems to be found on the high-street. Arket is probably up there with my favourite high-street brands, as I really rate its commitment to clean-lined staples and high-quality fabrics. I always buy my white T-shirts there and I have a lovely red jumper that I literally bought the first week the brand launched in the UK, and it’s still going…

January 23, 2022 at 05:15AM If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even…