Recent Posts

January 25, 2022 at 08:00AM Personal style can be mastered at any age—there is no magic number or milestone birthday that can claim to be the pivotal point. Some lucky fashion lovers manage to find their signature look early on and hold onto it throughout their lives, adjusting and updating it ever so slightly to suit the changing times and trends. For others, understanding the outfits and clothes you feel most comfortable in can be a more arduous and experimental process.Whichever camp you reside in, there’s no denying that as you get older, your tastes and wardrobe needs change. For example, aged 33, I now realise that all of the cheaper, trend-ticking items I bought on the high street in my 20s haven’t stood up, so I’m endeavouring to buy less and buy better. My mum, who is in her 70s, is still…

January 25, 2022 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

January 25, 2022 at 08:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth.Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words,…

January 25, 2022 at 08:00AM Whatever your thoughts on anti-ageing as a term, there’s no denying that moisturisers, which are created to specifically tackle things like fine lines, pigmentation and dryness, can be incredibly expensive due to their potent ingredients and advanced formulations. And while I truly believe that ageing is a privilege we should fully embrace—wrinkles and all—it doesn’t mean that taking good care of our skin as we grow older should cost a small fortune. This is why I’ve made it my mission to seek out anti-ageing products that genuinely work without breaking the bank. I’ve already discovered some brilliant serums and eye creams that rival counterparts with three-figure price tags, but today we’re here to talk about anti-ageing moisturisers—and cheap ones at that.Ahead, keep scrolling to shop seven of the best affordable anti-ageing moisturisers that genuinely hold their own against some of my luxurious favourites.It’s all about ingredients when choosing an efficacious anti-ageing moisturiser,…

January 25, 2022 at 06:30AM Whether you’re a burgundy gal, a true red devotee or someone who is more partial to a pinky shade of raspberry, it’s fair to say that red is the most classic nail colour there is. In our experience, it also seems to be a particular favourite of the fashion girl—a relatively rare breed in the world of beauty, and the sort of person who tends to stick to classic colours and versatile, low-key finishes.With this in mind, we decided to turn to our editors to test our theory, and lo and behold, they all had a tried-and-tested faves when it came to red nail polish. With a super-easy red nail being one of the best beauty-related ways to boost your mood and make you feel great, what more reason do you need to treat yourself to a new polish? So without further ado, we present to you the…

January 25, 2022 at 06:30AM I’ll admit, we beauty journalists are a tough crowd to please on Instagram. The Insta beauty community is flooded with millions of product reviews, conflicting recommendations and more questionable skincare advice than you can shake a stick at. As a result, it’s fair to say that most beauty journalists hold a high standard when it comes to the beauty accounts they choose to follow.One fashion and beauty content creator that has totally won beauty editors over, however, is Alexis Foreman. Yes, she delivers beautiful and engaging content, but her advice is rooted in truth and experience, too. As someone who is adored by beauty editors, fashion editors and just about anyone that might stumble across her profile, not only do I, as a beauty editor, wholeheartedly admire and agree with Foreman’s expert insights into beauty matters, but I also often find myself fully influenced by her…

January 25, 2022 at 06:30AM If I could only wear one type of makeup product for the rest of my life, it would be mascara. It’s the first product I ever used, and it’s truly the one makeup item I’m most fanatical about. (I have a healthy collection of at least 50.)  That said, it’s truly a trick to find a mascara that can successfully curl and lift my long, stick-straight lashes. I love and appreciate the natural length I was born with, but with that blessing comes the curse of profoundly droop-prone fringe. So although I also love mascaras touting length, volume, and definition, my main concern is always curl. And, unfortunately, most mascaras I’ve tried over the years (even before I was a beauty editor) fall disastrously flat. There is some serious strategy when it comes to developing the best curling mascaras,…

January 25, 2022 at 06:15AM My wardrobe is generally a mixture of animal prints, brights (pink), white, denim and metallics. So it’s safe to say I’m definitely not a minimalist. That said, this January, I’ve really enjoyed adding fashion’s new elevated classics to my wardrobe. It may be the comedown from a sequin overload at Christmas or simply how easy it is to build several outfits once you add these staples into your repertoire.So what makes these not-quite-basic basics different from before? Well, not only have simple items such as a tracksuit or a simple wool coat been tweaked with a new-season update like a more tailored silhouette or shoulder pads, but it’s also in the styling. By layering tonal neutrals in different textures, you can instantly create a “look” with pieces you may already have in your wardrobe. Comfort doesn’t have to equal boring, either. There’s a whole host of puffers in…