This Canadian Designer Has Created the Ultimate Aprés Ski Sweater
January 28, 2022 at 04:28PM âI want shoppers to get asked where they got their sweaters,â writes South van der Lee, president and designer of GOGO, over email. âBut I also hope they feel like they are getting a big hug.â Such is the ethos behind the Calgary-based brand that has become a social media darling. Known for pairing millennial-esque colours and graphics with luxury wool and hand-crafted designs, the Canadian label was first launched in the late seventies by van der Leeâs mother in Alberta. In 2010, South took over and temporarily moved the operation to Toronto. âTO was very welcoming to new designers,â she shares. âI was, however, raised in the mountains and love to ski, so it was difficult not having access to the Rocky Mountains. I decided to move back out West after six years. Now I can hike…