How Kate Spade’s Designers Are Reimagining the Iconic Brand For Spring
How Kate Spade’s Designers Are Reimagining the Iconic Brand For SpringSeptember 08, 2023 at 10:40PMFlorals for spring may not be groundbreaking, but alongside shimmery adornments, chic tracksuits, and playful plaids, Kate Spade New York sure made them interesting. Kicking off Fashion Week on Sept. 8, the storied New York City brand presented its joyful spring 2024 collection at the High Line. Against a backdrop of giant white floral sculptures and artificial grass, models posed in patterned sequins, “wasabi” green silhouettes, and recognizable archival prints. Kate Spade’s latest collection captures the “relief” you feel after a long winter, and represents the pieces you’ll reach for when you abandon your winter wardrobe, explained Jennifer Lyu, Kate Spade’s SVP and Head of Design, Leather Goods, and Accessories. Together with Tom Mora, SVP and Head of Design, RTW, and Lifestyle, the design duo wanted customers to feel…