Recent Posts

January 30, 2022 at 08:00AM I cannot tell you the last time that my hair was at the forefront of my mind. Previously, “How should I wear my hair?” was the biggest question of my beauty routine, and now I feel like it’s fallen right to the bottom of my getting-dressed list.The thing is, while I want my hair to look like I’ve invested ample time in styling it, I don’t always have the minutes to spare. But my hair says so much about my current mood and the way that I want to present myself that I don’t want my two-minute style to scream “I really don’t care about my hair"—even if I did basically show my strands no love that morning.Luckily, via my ever-patient hairdresser, I sussed out a cut that is so low-maintenance that even when the biggest effort I make is running a brush through…

January 30, 2022 at 08:00AM Keeping up with the latest trends is a full-time job (we know—we do it), and sometimes it can be overwhelming deciphering which ones to actually try out. This year, everyone has fully embraced trying out new looks. We’ve seen G-string dresses, straps thinner than dental floss and the return of low-rise jeans. And some of these trends are ones no one actually asked for (we’re looking at you, low-rise jeans), but of course, fashion people have tried them nonetheless. As we look to 2022, though, we’re thinking of the items that actually deserve a place in our wardrobes for the long haul. Sure, it’s great to try out microtrends, but we’re turning our attention to timeless, classic pieces. So much so the Who What Wear fashion team has thought long and hard about the trends they’ll be leaving behind and the…

January 30, 2022 at 07:06AM You know when a fashion trend manages to span more than a decade that it’s something to take note of. But 60 years? That's on another level. Coco Chanel created the first iteration of her iconic bouclé jacket back in the 1950s; inspired by menswear tailoring, it featured the signature contrasting trim, boxy fit and logo buttons, and to this day it remains a firm favourite in the fashion hall of fame.Traditionally the bouclé jacket has been associated with a certain Upper East Side matriarch persona (Bunny from Sex and the City springs to mind), but in recent years, a younger crowd have embraced its sophisticated charms and introduced a fresh take on the classic silhouette. There will always be a place for the famed matchy-matchy twinset pairing, but I’ve loved seeing how fashion fanatics have turned the trend on its head with distressed denim, leggings and even a cheeky jogging bottom or two.As you can…

January 30, 2022 at 07:00AM Winter is hard for dress people— we can relate. At least half of the Who What Wear team fall into that category and a regular point of discussion as soon as there’s a chill in the air is how difficult it becomes to get dressed in the morning. Some dresses are made for wearing in winter— they’ve got nice thick or knitted material and long sleeves, maybe even a built in roll neck. Others you have to work a little harder to bring into the wintery fold, adding tights and a base layer underneath. Others sadly just don’t work, no matter how many layers you throw at them— maybe because the material clings to your opaques or the style or colour just looks too summery against wooly legs. Figuring out which dresses fall into which of these categories is time-consuming, as our Editor in Chief Hannah Almassi proved…

January 30, 2022 at 06:30AM When it comes to celebrity makeup artists, Mary Phillips is basically considered royalty. She is responsible for some of the most iconic makeup looks of the past few years. I’m talking J.Lo’s bronzed and glowing Venice Film Festival look (yes, the one when she made her 2021 red carpet debut with Ben Affleck), Kendall Jenner’s most beautiful Met Gala moments, and just about every Hailey Bieber makeup look I’ve ever saved down on Instagram.As someone that doesn’t find makeup application easy but also champions a natural-looking, fresh-faced look, I have been somewhat obsessed with Hailey Bieber’s makeup—it exudes health and radiance without ever appearing too contrived. And as her long-time makeup artist, if there is one person in this industry that knows the answer to the age-old beauty question of how to achieve naturally flawless-looking skin, it’s Phillips.So, when Hourglass gave me the…

January 30, 2022 at 06:07AM Pre-Instagram, we might’ve had to rely on fashion week for our street style roundups, but when it comes to experiencing global style in 2022, we’re spoilt for choice. Not only does social media allow us to see outfits of people on every continent at a click of a button, but it also gives us a chance to reassess the sartorial tropes that have developed around certain countries.One of the most well-worn fashion stereotypes has to be that of the French girl. This classic french fashion type is characterised by expensive basics, Breton tops, silk shirts and tasteful yet subdued occasion wear—all of which are embodied by the likes of Carine Roitfeld and Emanuelle Alt.While there are many who still love the traditional, pared-back aesthetic, Instagram proves that it is no longer representative of the average fashion-loving Parisienne, with…

January 30, 2022 at 06:06AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side.  Kate Middleton has given her seal of approval, prepare for these sneakers to get even more popular. Kate Middleton wearing Veja trainers. Emma Watson first wore the trainers back in October 2016, but it wasn’t until 2018 when Meghan wore them that the seemingly simple lace-ups started gaining such widespread popularity. And no doubt with the Duchess of Cambridge having worn them in 2021, their popularity set to continue. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need…

January 30, 2022 at 06:05AM We’re a sucker for a new trend, and with spring/summer on the horizon (it’s no longer dark by 3pm, at least), it’s time to invest in pieces that’ll see you through the year. And trousers have been the talk of the town. The likes of Missoni, Molly Goddard and MSGM assume we’ll all be wearing low-slung jeans for 2022. And while we swerve this trend at all costs (circa 2011 Britney and Paris Hilton can keep these), we’re here to tell you the trouser styles we’ll likely all be wearing now, through to new season, and beyond. Jeans are of course still in the mix, with punchy printed styles and effortless off-white being key. Leather has had a colourful update, flares are part of the big seventies revival and wide-leg trousers are the relaxed nod to tailoring your outfits will thank you…

January 30, 2022 at 06:00AM Question: How does your average item of clothing qualify for ‘wardrobe basic’ status? I mean, what really is a 'basic’ anyway? Yes, these are the hard-hitting questions filling my mind at night. I would guess that, were it a fashion quiz, you would probably get full marks by answering 'a white T-shirt’, 'jeans’ or 'a blazer’. And rightly so. But I would argue that, maybe, a basic is in the eye of the beholder. In simplest terms, all a basic really refers to is an item of clothing that you wear on a daily and weekly basis, and something that acts as a building block for a variety outfits. For one person that will be a white T-shirt, but for another it might be a pair of coloured tights or roughed-up sneakers. But therein lies the joy of fashion, and as much as some people would like to say otherwise, there aren’t…

January 30, 2022 at 06:00AM Winter is the season in which I almost always end up in a fashion rut. I just can’t resist the sweatpants calling my name. However, in an effort to get back on my fashion game, I’m taking notes from WWW’s favorite celebrities this season. We’ve been reporting on everyone from Kate Middleton to Katie Holmes, but it’s duos like Hailey Bieber and Alexa Demie that have caught my attention. While I may not have the means to hire their stylists or buy their luxe pieces, I can certainly take notes from their daily wears. From Demie’s cozy coat ensemble to Bieber’s gym groutfit, many of the looks below are unexpected but easy to re-create. If you’re also looking for some inspiration from certain A-listers, feel free to peruse below. I’ve also shopped out similar pieces for each look so you don’t have to do the searching. You’re…