Recent Posts

January 30, 2022 at 08:00AM Over the past year, we have experienced somewhat of a nail frenzy. While makeup and hair used to give us our aesthetic kicks on Instagram, in 2021, we noticed a dramatic shift in the sorts of things the beauty set were paying attention to. Nails used to be considered beauty’s annoying little cousin that no one really wanted to play with. Doing our nails was a chore and nail art was reserved exclusively for in-salon acrylics.Nowadays, however, nails are king. We spend hours scrolling through Instagram, saving down all of the cutest nail ideas that come our way so that we can show them to our nail techs. And while nail trends used to be limited to simple shades and finishes, thanks to the internet and calibre of artistry out there, what we’re now dealing with is forward-thinking, super-creative styles that…

January 30, 2022 at 08:00AM I rarely venture out of Manhattan, but this weekend, I took a trip with some friends upstate to do some apple picking and sale shopping (the perfect fall day). When we arrived at the mall, my heart soared as I saw so many people wearing and shopping the trends that I had predicted just one or two years ago. Since I tend to keep to quieter parts of New York City, I rarely come across such a large crowd, and my analytical fashion brain was doing its scanning. I felt reminded of the power of trend-spotting—it’s fun to watch something come down the runway and subsequently catch a glimpse of fashion insiders wearing it, and then finally being submerged in crowds dressed up in seemingly Jacquemus-inspired knits and Celine-level tailoring.My little weekend trip inspired me to come home to my fashion editor crystal ball and see…

January 30, 2022 at 08:00AM Suddenly, it feels like winter. Gone are the days when I could quickly nip out of the house without a jacket or a considerable amount of knitwear, and it’s time my puffer coat was taken out of storage to be put back into work. It’s not technically “winter” until December 21, but many of us in the team are eagerly counting down the days until it’s appropriate to wear our Arket beanies once more. My boot collection has been finally unboxed again, ready for action. The tights are on, the layers are piling up, and I’m 100% here for it all. And while I’m not one to endlessly buy new items every time a season rolls around, I do enjoy looking at new-in winter items—a lot. It takes a great deal of research to find the best coat or chicest cold-weather dress. There…

January 30, 2022 at 08:00AM I cannot tell you the last time that my hair was at the forefront of my mind. Previously, “How should I wear my hair?” was the biggest question of my beauty routine, and now I feel like it’s fallen right to the bottom of my getting-dressed list.The thing is, while I want my hair to look like I’ve invested ample time in styling it, I don’t always have the minutes to spare. But my hair says so much about my current mood and the way that I want to present myself that I don’t want my two-minute style to scream “I really don’t care about my hair"—even if I did basically show my strands no love that morning.Luckily, via my ever-patient hairdresser, I sussed out a cut that is so low-maintenance that even when the biggest effort I make is running a brush through…

January 30, 2022 at 08:00AM I’ve said it before, and I’ll say it again: I have a thing for shoes. Out of everything I end up purchasing in my closet, shoes always win out as one of the pieces I’ll splurge on—perhaps matched only by bags. I see them as a true staple that gets so much wear and can really transform an outfit. In fact, I count some of my designer shoe buys—including a pair of two-tone Chanel slingbacks—among my best purchases of all time.Over the last couple of years, I’ve practically been living in slippers and trainers, but I’m very ready to break that habit now that my calendar is filling up with events, so I’m eyeing all of the best designer It shoes on the market. It’s no surprise that fashion insiders are already wearing some of the most in-demand…

January 30, 2022 at 08:00AM Keeping up with the latest trends is a full-time job (we know—we do it), and sometimes it can be overwhelming deciphering which ones to actually try out. This year, everyone has fully embraced trying out new looks. We’ve seen G-string dresses, straps thinner than dental floss and the return of low-rise jeans. And some of these trends are ones no one actually asked for (we’re looking at you, low-rise jeans), but of course, fashion people have tried them nonetheless. As we look to 2022, though, we’re thinking of the items that actually deserve a place in our wardrobes for the long haul. Sure, it’s great to try out microtrends, but we’re turning our attention to timeless, classic pieces. So much so the Who What Wear fashion team has thought long and hard about the trends they’ll be leaving behind and the…

January 30, 2022 at 08:00AM I rarely venture out of Manhattan, but this weekend, I took a trip with some friends upstate to do some apple picking and sale shopping (the perfect fall day). When we arrived at the mall, my heart soared as I saw so many people wearing and shopping the trends that I had predicted just one or two years ago. Since I tend to keep to quieter parts of New York City, I rarely come across such a large crowd, and my analytical fashion brain was doing its scanning. I felt reminded of the power of trend-spotting—it’s fun to watch something come down the runway and subsequently catch a glimpse of fashion insiders wearing it, and then finally being submerged in crowds dressed up in seemingly Jacquemus-inspired knits and Celine-level tailoring.My little weekend trip inspired me to come home to my fashion editor crystal ball and see…

January 30, 2022 at 08:00AM Over the past year, we have experienced somewhat of a nail frenzy. While makeup and hair used to give us our aesthetic kicks on Instagram, in 2021, we noticed a dramatic shift in the sorts of things the beauty set were paying attention to. Nails used to be considered beauty’s annoying little cousin that no one really wanted to play with. Doing our nails was a chore and nail art was reserved exclusively for in-salon acrylics.Nowadays, however, nails are king. We spend hours scrolling through Instagram, saving down all of the cutest nail ideas that come our way so that we can show them to our nail techs. And while nail trends used to be limited to simple shades and finishes, thanks to the internet and calibre of artistry out there, what we’re now dealing with is forward-thinking, super-creative styles that…

January 30, 2022 at 08:00AM Suddenly, it feels like winter. Gone are the days when I could quickly nip out of the house without a jacket or a considerable amount of knitwear, and it’s time my puffer coat was taken out of storage to be put back into work. It’s not technically “winter” until December 21, but many of us in the team are eagerly counting down the days until it’s appropriate to wear our Arket beanies once more. My boot collection has been finally unboxed again, ready for action. The tights are on, the layers are piling up, and I’m 100% here for it all. And while I’m not one to endlessly buy new items every time a season rolls around, I do enjoy looking at new-in winter items—a lot. It takes a great deal of research to find the best coat or chicest cold-weather dress. There…