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February 06, 2022 at 06:00AM When a fashion brand sees a spike in popularity (or, let’s be honest, goes big on its paid advertising), it’s usually quite obvious. It typically starts out on the feeds of industry heavy-hitters before trickling down the sartorial food chain, and before you know it, you can’t scroll through Instagram without seeing a *insert buzzy It-brand* buy. But, every now and then, a name comes along that manages to work its way into the wardrobes of the fashion elite without a song and dance. This season, it was all about Raey.Launched in 2015, Raey is the in-house brand of luxury e-commerce platform, MATCHESFASHION.COM. Specialising in unassumingly chic, seasonless pieces, the brand may have been around for the last 7 years, but it’s the last 24 months that has seen it garner cult status, with fashion editor’s racing to snap up Raey’s covetable coats and premium knitwear. The brand reported a staggering 500% growth in sales…

February 06, 2022 at 05:00AM I know from my own experience that planning a wedding can take months. You spend endless hours deciding what your guests are going to eat, what booze they’re going to drink and even which napkins they’ll wipe their mouths on. While this is all important stuff, it doesn’t really compare to deciding on which outfit you’re going to wear.Of course, the last couple of years had different plans for those who had their weddings coming up, and plenty of nuptials had to be cancelled as a result of the pandemic. But there’s one silver lining I hope I can provide for you. If you’re planning on getting married at some point, then you have more time to decide what you’re going to wear. And if budgets are smaller than you had previously hoped for, then I have good news: High-street wedding dresses look as good as designer ones.With a…

February 06, 2022 at 04:00AM It was when I was singing the praises of a certain £6 product that had converted me to eye creams that I took the time to actually look at my bathroom beauty stash properly. Upon doing so, I realised just how many other products from the same brand had a permanent home in my skincare rotation.As I’ve mentioned previously, The Ordinary is an affordable beauty brand offering up high-performance formulations with ingredients at its core. Ask any beauty or skincare fanatic about the brand, and chances are they’ll have a couple of products in their bathroom cabinets.Admittedly, if you aren’t already clued about the ingredients you should be putting on your face, The Ordinary can feel a little overwhelming at first. But with a little research into your skin concerns and needs, it’s a great affordable beauty brand to get on board with.For…

February 06, 2022 at 04:00AM It was when I was singing the praises of a certain £6 product that had converted me to eye creams that I took the time to actually look at my bathroom beauty stash properly. Upon doing so, I realised just how many other products from the same brand had a permanent home in my skincare rotation.As I’ve mentioned previously, The Ordinary is an affordable beauty brand offering up high-performance formulations with ingredients at its core. Ask any beauty or skincare fanatic about the brand, and chances are they’ll have a couple of products in their bathroom cabinets.Admittedly, if you aren’t already clued about the ingredients you should be putting on your face, The Ordinary can feel a little overwhelming at first. But with a little research into your skin concerns and needs, it’s a great affordable beauty brand to get on board with.For…

February 05, 2022 at 08:00AM While social media can be a hub for all things fashion and beauty, skincare is a topic that can get a little tricky, especially when certain products start to trend. I’d be lying if I said I haven’t been guilty of succumbing to a viral product only to be disappointed when it didn’t exactly work for my skin. While following trends for clothes and makeup can be an easier feat, with skincare, it’s crucial to be cautious because what works for others may not work for you, and some products may seem like they’re working but can actually cause damage and irritation later on. It’s important to pay close attention to the ingredients before purchasing a product and to consult an expert if possible, especially if you’re facing specific skin concerns. Since I’ve been seeing quite a few products circulate around social media that have…

February 05, 2022 at 08:00AM It’s no secret that the skin’s ageing process differs from person to person. While some people might start forming wrinkles in their late twenties, others might remain youthful and wrinkle-free until they hit 50. Skin ageing is a fact of life, and while genetics and lifestyle choices might delay the effects, at some point, it will catch up with you. And for most of us, this happens at some point in our forties. “Unless you’ve struggled with a specific skin condition like acne or psoriasis, during your twenties and thirties, you skin is likely to have been ticking along nicely, living off its own elasticity and hydration,” explains skincare specialist Jane Scrivner.So what exactly happens when we hit our forties? “It’s time to start replacing what your skin is losing during the ageing process. Your forties are the time to put…

February 05, 2022 at 08:00AM When a high street item starts garnering a certain amount of hype, it seriously piques our interest here at Who What Wear. That’s what happened recently, anyway, when word got around about how great H&M’s wide-leg trousers were. Last year we sold over 1000 pairs through the site and after delving deeper we realised that most styles were consistently receiving incredible reviews online. So, of course, we had to see how good they were for ourselves. I was tasked with trying on as many pairs as I could get my hands on (harder than it sounds when they fly out of stock as quickly as they do), firstly to see whether they lived up to expectations, and secondly which styles in particular were worth spending money on. Turns out those reviewers weren’t wrong, and there were quite a few brilliant ones. But the…