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February 07, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 07, 2022 at 06:30AM As someone that has spent the best part of five years trying to transition my naturally brunette strands into a full head of luscious blonde, trust me when I say I understand the perils of bleach appointments. I have tried full-head highlights, half-head highlights, ombré, balayage and babylights in an attempt to get the effortlessly blonde hair of my dreams, but alas, I still haven’t quite got there.However, I have every faith that 2022 will be the year that my blonde hair dreams will come true. You see, the thing I have struggled with the most is knowing exactly what to ask for at the salon. With prices usually quotes by technique, it doesn't make it easy for those of us that don’t know what technique is needed. What we do know, is that we want blonde that isn’t blocky, is 3-dimensional and requires minimal fuss. But…

February 07, 2022 at 06:06AM Midi hemlines have dominated the skirt scene for years, but times are a-changing. Last year, as the world started to open up again, we saw a meteoric rise—no pun intended—in mini hemlines, as fashion devotees reclaimed glamour and reintroduced impracticality into their wardrobes. But what does the future hold for skirts this year? Well, if the spring/summer 2022 catwalks are anything to go by (spoiler: they are), then maxi hemlines are set to be all the rage.It’s been a while since maxi skirts were on the style agenda, but as Who What Wear UK’s Editor in Chief Hannah Almassi noted in our bumper trend report, “key brands such as Louis Vuitton and Givenchy [are] backing the cut. There is a Y2K lilt to these hemlines descending, with simple tube styles that fit closer to the ankles being more present than,…

February 07, 2022 at 06:05AM I’m 32, and it’s only over the last five or so years that I’ve started wearing jeans. The reason? I could never find a pair that I liked and felt confident in (and that adhered to my budget). Instead, my daily wares centred on dresses and skirts. Still, I found myself poring over images of denim street style, impressed by the sheer versatility of jeans, how cool they looked with blazers and heels or with a simple tee and chunky trainers. Eventually, I bit the bullet, and although they weren’t quite right, I bought the closest thing I could find to a pair of vintage jeans on the high street. (I’m yet to find a great vintage pair that actually fits me.) Now, I can’t help but think how easy this process would have been if & Other Stories jeans had…

February 07, 2022 at 06:04AM The term “effortlessly chic” gets thrown around a lot in fashion. In reality, these two words are rarely applicable. What about when it comes to the white shirt? Absolutely. No matter what sort of budget you have or what kind of sense of style, the white shirt is the ultimate wardrobe staple. Is there anything else so simple yet so chic? It’s so easy to wear on the weekend and while working from home. It’s perfect for a night out (when we have them) but also a night in watching Netflix. It’s the ultimate classic to have in one’s arsenal, and whether it’s oversized or fitted, linen or poplin, there are endless ways this classic piece appeals and can be rendered. The white shirt even has its own icons. Old Hollywood stars such as Audrey Hepburn and Grace Kelly wore them loose with capri trousers…

February 07, 2022 at 06:00AM When I first started experimenting with my natural hair texture, I knew I needed to find myself a good diffuser. My hair is quite low porosity so a lot of it takes ages to dry. Then I noticed when I did let it air-dry it would feel more brittle and frizz quickly compared to when I used heat to set my coils. My hair felt smoother and my style lasted longer when I used a hairdryer with a diffuser attachment to dry my hair. If you’ve noticed that air-drying often has the same impact on your hair as me and you’re on the hunt for the best hair diffusers, I’ve got you covered.One thing that’s key to note when styling with a diffuser, is that I found that part air-drying to about 50% (so damp to touch) and then using a…

February 06, 2022 at 06:35AM Here in the UK we might be in coats and boots, but Los Angeles-based Kendall Jenner is able to start wearing her spring wardrobe in the dead of winter. That said, Jenner isn’t the type to bust out the pastels and floral prints. She instead this week went with a black-and-white look that’ll be perfect for the impending weather warm-up in March and April (fingers crossed).Jenner’s outfit is really quite simple, and it includes an affordable basic that we here at Who What Wear talk about every single year: a white ribbed tank top. In this case, she displayed the perfect way to wear it: with black jeans and an oversized black button-down shirt. It’s the ideal springtime layering piece and it’ll be great on its own during the summer when the word “layering” temporarily exits our vocabulary. Even designer versions…

February 06, 2022 at 08:00AM We may have to wait a while longer before we can start donning the clothes spring/summer 2022 has to offer (that or risk freezing—winter has just begun after all), but there is one item from the runway that we can start adding to our wardrobes imminently: handbags. Ideal for impatient types, handbags are the easiest way to kick-start your new-season capsule. And seeing as bags were at the bottom of our shopping priorities at the start of 2021, due to the pandemic and spending time indoors, now’s the moment to make up for lost time.Luckily for said impatient types, we’ve discovered that many of the top handbag trends we spotted on the runway are already on the shopping circuit. What are these trends, we hear you ask? Well, they’re a versatile bunch.Texture remains a key accessory aesthetic, though the…

February 06, 2022 at 08:00AM Within the ever-colliding stratospheres of fashion and beauty, “rules” have become a bit passé, if not obsolete altogether. Gone are the days when we’d refuse to wear white after Labor Day or dismiss navy and black as an ill-conceived colour pairing. Currently, we feel inspired to dye our hair a demurely shocking shade of lavender. A hot-pink eyelid is cooler than yesteryear’s smoked-out cat eye, and we’re even experimenting with crystal-studded manicures and cute-but-clashing polish shades. Our point? It’s an exciting time to be in fashion and beauty, and more so than ever before, our hair, makeup and fashion aesthetic reflect that.Hair, especially, has been the comeback kid of 2021. Previously old-fashioned styles like the mullet have been artistically resurrected, and we currently own more scrunchies, hair claws and butterfly clips than we did circa 1999. Impressive. That said, one…