Recent Posts

February 08, 2022 at 07:00AM Shoes, shoes, shoes— we can't help but love them. So much so that if we tallied up all the pairs the Who What Wear editors own, we would most definitely need a calculator. Of course, we can get on board with a brilliant expensive-looking high street shoe find as much as the next person, but when it comes to footwear, nothing quite beats the thrill of unboxing (and slipping on) a beautifully made luxury pair. And because shoes are one of those items that can really make an outfit, transforming it from plain to show-stopping in seconds; because you tend to wear your favourite pairs again and again over many years, we’re of the opinion that the cost per wear when investing in a designer pair you adore becomes worth it rather quickly. Of course, it’s all about finding the perfect pair for you so…

February 08, 2022 at 06:30AM We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle.I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of…

February 08, 2022 at 06:28AM We hate to brag, but we do think that Who What Wear’s editorial team has rather exceptional taste. Biased? Us? Never. But really, it’s our job to be on top of these things and pinpoint the items that we think are actually worth the investment of your hard-earned cash. With the new season about to kick in, we felt it was time to share the high-street wish lists that we’ve been carefully compiling over the last month or two.There is a certain art to shopping the high street, and we’ve found that the dictum “patience is a virtue” is a helpful approach in this context. It’s all about utilising the bookmark or “like” feature, which allows you to add something to a wish list that you can then peruse at your leisure. Trust us. Sometimes, time and distance can be key to not making a rushed, badly judged…

February 08, 2022 at 06:28AM We hate to brag, but we do think that Who What Wear’s editorial team has rather exceptional taste. Biased? Us? Never. But really, it’s our job to be on top of these things and pinpoint the items that we think are actually worth the investment of your hard-earned cash. With the new season about to kick in, we felt it was time to share the high-street wish lists that we’ve been carefully compiling over the last month or two.There is a certain art to shopping the high street, and we’ve found that the dictum “patience is a virtue” is a helpful approach in this context. It’s all about utilising the bookmark or “like” feature, which allows you to add something to a wish list that you can then peruse at your leisure. Trust us. Sometimes, time and distance can be key to not making a rushed, badly judged…

February 08, 2022 at 06:30AM We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle.I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of…

February 08, 2022 at 06:23AM Copenhagen calls the shots. The Danish capital has established itself as the preeminent fashion week in terms of trend-setting prowess, street style photography, and sustainability—and it’s only getting stronger every season. This has positioned Copenhagen Fashion Week as a can’t-miss event on the global fashion calendar, not just for me personally, but for a slew of other international editors, buyers, and influencers. One thing I love about Copenhagen is how its schedule expertly mixes little-known brands like Jade Cropper and A.Roege Hove with established labels like Ganni and Stine Goya. This gives everyone the best of both worlds: On one hand, you get the inside scoop on new brands to start wearing before everyone else catches on. On the other end of the spectrum, you can feast your eyes on highly-anticipated shows from brands you already know and love. After arriving back home in…

February 08, 2022 at 06:24AM When it comes to finding out your correct bra size, we’ve got you covered with a genius calculator, and when it comes to shopping the best bras, we also know where to go. But what about the best lingerie brands? Lingerie doesn’t just cover bras—we’re talking about knickers, pj sets, bodysuits, robes and bras. As this section of our wardrobe is intensely personal and dictated by our size, shape and budgets, finding just what you’re after can be hard. For example, you might have bigger boobs but would love a lacy triangle bra that finally fits. Or maybe you’re a minimalist and want a great store that sells chic separates. Or perhaps you just want to upgrade your underwear drawer with some new and interesting labels. We’ve rounded up the best lingerie brands to suit every style and body shape, so…

February 08, 2022 at 06:06AM Wedding season might traditionally fall in the summer months, but after years of rescheduled nuptials and diaries filling up quickly, wedding guest outfit planning is now pretty much a year-round activity. If you’re on the hunt for some amazing wedding-ready looks, let us narrow things down a little bit for you by sharing the brands that always deliver when it comes to beautiful, but comfortable, occasionwear.Our list includes some labels you’re likely to spot at any British wedding, such as Rixo and Self-Portrait. But we’ve also added some lesser-known names into the mix if you’re hoping to discover something new. This includes The Own Studio, which, despite technically catering to brides and bridesmaids, creates beautiful silk separates in plenty of elegant colours that you can also wear as a guest. We also love Franks and Omnes, two small London labels…

February 08, 2022 at 06:05AM I’m old enough to remember Y2K fashion the first time around. I can still vividly recall the cowl-neck black top I wore with my knee-length stonewash denim skirt and a choker for New Year’s Eve 1999. I loved that outfit at the time, and 14-year-old me was very happy about it, but I know there isn’t much from it I’d wear today. However, thanks to TikTok and the fact that the 2000s were 20 years ago, there is a current revival going on of everything related to Y2K fashion. According to a Stylight report, these turn-of-the-millennium trends are booming thanks to Gen Z discovering and showcasing them on TikTok. While I’m not keen to re-create much from my wardrobe from that era, there are plenty of other trends that still look good today.I delved into the archives to dig up some of the best celeb…

February 08, 2022 at 06:00AM Hi, I’m Emily and I’m a coat addict. If you try and argue with me that another clothing item does more to make outfits look amazing then we’ll probably be here a long time. As a stylist and fashion editor, a great coat has long been my secret weapon for impressing with my wardrobe, especially during work events like fashion month when the pressure is on to look our best. The thing is, you can be wearing the most simple pair of jeans and a t-shirt underneath— but add a great coat and you instantly have a ‘look’.This addiction to great outerwear also means I’m seriously picky when shopping for them. Because I count on coats so much, I’m a big believer in investing in fewer, really amazing styles you’ll reliably bring out year after year— which usually means I avoid the high street. But…