Recent Posts

February 08, 2022 at 08:00AM At the risk of sounding like a broken record, how great is H&M right now? The brand has always been one of the biggest high-street hitters, but over the past few seasons, it has surpassed even itself. What makes H&M stand out from other affordable fashion retailers is that it doesn’t merely follow the trends laid out on the runways—it starts them.It’s this constant ability to surprise and delight us that keeps us coming back to H&M in times where some sartorial inspiration is required. And that’s precisely what we find ourselves in need of at the moment as we enter the winter lull. With the novelty of layering starting to wear thin but the ease of dressing and comfortable warmth of spring still a long way off, it’s easy to lose your way in terms of style.…

February 08, 2022 at 08:00AM We routinely turn to Janet Gunn, the 58-year-old influencer behind The Grateful Gardenia, for sartorial guidance. And while age should have nothing to do with your style choices, we’re always interested in her fashion viewpoint specifically given her experience over the years building a well-rounded wardrobe. Today, we wanted to gain further insight into some of the go-to shoe silhouettes she swears by. And while she wears a variety, there’s one key style she wears on repeat and will never retire. Yes, flat shoes, given their comfortable and versatile nature.Below, you’ll uncover the six flat shoe styles Gunn will never give up, complete with styling notes from her. And if you’re inspired in adding one of her must-have silhouettes into your arsenal as well, we also rounded up chic styles to consider if you’re shopping at the moment.“These are timeless shoe styles…

February 08, 2022 at 08:00AM If I could live in any decade, it would hands down be the ‘70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to '70s fashion, I’m all in.However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I’m so obsessed with '70s hairstyles, in fact, that I have rocked the same '70s-style, long, middle-parted mop for well over 10 years. But it’s not just super-long hair that really defined the decade. Everything from shaggy lengths and fringes to blunt bobs and picked-out afros have remained some of the most timeless hairstyles around. And next year, it’s looking as though '70s hair is going to be everywhere.Don’t believe me? Keep scrolling for 20 '70s-inspired hairstyles that will…

February 08, 2022 at 08:00AM There are many pros to being a petite woman, but unfortunately, being able to shop with carefree ease is not always one of them. I would know—I’m a 5’2” (at a push) fashion editor. I’ve spent my career styling models in samples that would drag metres on the floor for me, dangling my legs off benches at fashion week and making weekly trips to my local tailor for alterations. Aïda wears an Arket puffer.Of course, we muddle our way through, don’t we? And over the years, my fellow petite editors and I have made an effort to record all the helpful insider tips we’ve learned along the way—like how to build a capsule wardrobe of petite staples or where to find the best petite pieces on the high street. Most recently, I’ve been trying to decode some of the biggest trends of the…

February 08, 2022 at 08:00AM If you started the New Year wanting to be more regimented with your skincare routine, just know that you’re not alone. A new year, after all, marks a time for change and resolution. For many, an effective and considered skincare routine acts as the perfect way to feel pulled-together and in control.The downside to skincare-related New Year’s resolutions, however, is that it is very easy to fall at the first hurdle. A seemingly quick and innocent search for skincare advice will only leave you bombarded with an abundance of oftentimes conflicting information on all things cleansing, serums, retinol, hyaluronic acid, vitamin C, moisturiser, SPF and so on.With so much information out there, we don’t blame you if you’re feeling a little bamboozled. You see, we beauty insiders can all too often get caught up in the nuances and forget to address the real…

February 08, 2022 at 07:00AM Shoes, shoes, shoes— we can't help but love them. So much so that if we tallied up all the pairs the Who What Wear editors own, we would most definitely need a calculator. Of course, we can get on board with a brilliant expensive-looking high street shoe find as much as the next person, but when it comes to footwear, nothing quite beats the thrill of unboxing (and slipping on) a beautifully made luxury pair. And because shoes are one of those items that can really make an outfit, transforming it from plain to show-stopping in seconds; because you tend to wear your favourite pairs again and again over many years, we’re of the opinion that the cost per wear when investing in a designer pair you adore becomes worth it rather quickly. Of course, it’s all about finding the perfect pair for you so…

February 08, 2022 at 06:30AM We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle.I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of…

February 08, 2022 at 06:28AM We hate to brag, but we do think that Who What Wear’s editorial team has rather exceptional taste. Biased? Us? Never. But really, it’s our job to be on top of these things and pinpoint the items that we think are actually worth the investment of your hard-earned cash. With the new season about to kick in, we felt it was time to share the high-street wish lists that we’ve been carefully compiling over the last month or two.There is a certain art to shopping the high street, and we’ve found that the dictum “patience is a virtue” is a helpful approach in this context. It’s all about utilising the bookmark or “like” feature, which allows you to add something to a wish list that you can then peruse at your leisure. Trust us. Sometimes, time and distance can be key to not making a rushed, badly judged…

February 08, 2022 at 06:28AM We hate to brag, but we do think that Who What Wear’s editorial team has rather exceptional taste. Biased? Us? Never. But really, it’s our job to be on top of these things and pinpoint the items that we think are actually worth the investment of your hard-earned cash. With the new season about to kick in, we felt it was time to share the high-street wish lists that we’ve been carefully compiling over the last month or two.There is a certain art to shopping the high street, and we’ve found that the dictum “patience is a virtue” is a helpful approach in this context. It’s all about utilising the bookmark or “like” feature, which allows you to add something to a wish list that you can then peruse at your leisure. Trust us. Sometimes, time and distance can be key to not making a rushed, badly judged…

February 08, 2022 at 06:30AM We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle.I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of…