Recent Posts

February 05, 2022 at 06:04AM It’s easy to get caught up in the world of social media, but looking through a filtered lens doesn’t give you the most accurate depiction of what’s happening around you. I find this to be acutely true when it comes to fashion—temperatures can be in the minus and the rain thundering down, but the outfits you see on Instagram or TikTok would have you believe it’s a pleasant 15ºC and sunny outside as content creators take to their feeds sans coats and umbrellas. Sure, this sort of escapism can be enjoyable and good for my Saved folders of outfits to bookmark for the future, but I always like to pull my focus back to what people are really wearing to inform my current choices. So when the Who What Wear team asked me if I’d take to the streets of Edinburgh, the…

February 05, 2022 at 06:00AM Here at Who What Wear UK, we've dedicated huge amounts of time to digging out the best cuts, colours, styles and products—from hair-thickening shampoos to volume-boosting powders—to enable thin hair types to get thicker-looking strands fast. However, while I often get lots of questions about quick fixes to fake bigger hair, I'm here for those of you who already have naturally thick locks too. After all, people with plentiful strands have their own set of hair challenges—styling it can take a long time, tangles are par for the course, and finding a genuinely low-maintenance cut can be tricky.As someone with thicker hair myself, I always have a folder full of hair inspiration ready to go for my next cut at the salon, and I’m sharing all of it with you ahead. Plus, I caught up with Michelle Sultan, a textured-hair specialist and the brand ambassador and creative director for Imbue Curls, to pick her…

February 05, 2022 at 05:23AM It’s all about sleek pieces that’ll make you look chic at all times. A blazer, high-waisted trousers and ankle boots are just some of those timeless classics. There’s something that happens in your 30s: Whether you want to or not (and whether you’re even aware of it or not), you grow up. Everything about your world view becomes a bit more mature, and your style evolves along with it. While much of this evolution happens very naturally, for our wardrobes, that might not be the case. And as we get older, our clothes matter more.If that sounds like your life right now, then luckily, we’re here to help because when it comes to clothes, everyone can sometimes use a nudge towards adulthood from time to time. For this reason, we’ve come up with 20 pieces you should own by the time…

February 05, 2022 at 04:00AM If there’s one brand that has been inescapable over the past few years, it's Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision, countless other designers and high-street brands have followed the “edgy grandma from the ‘70s” trend. But the real secret of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses to platforms, others dip a toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? The now-iconic double-G belt.It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must for both diehard fashion lovers and your mum. To keep it interesting, the brand has reimagined the GG belts in different ways—from the classic black, brown and white…

February 05, 2022 at 04:00AM If there’s one brand that has been inescapable over the past few years, it's Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision, countless other designers and high-street brands have followed the “edgy grandma from the ‘70s” trend. But the real secret of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses to platforms, others dip a toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? The now-iconic double-G belt.It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must for both diehard fashion lovers and your mum. To keep it interesting, the brand has reimagined the GG belts in different ways—from the classic black, brown and white…