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February 03, 2022 at 08:00AM The It shoes that have been gracing the feet of fashion insiders over the last 2 years or so can be summarised as thus: Flats and flatforms. Whether its Prada’s loafers, Bottega’s chunky Chelseas or even the return of the UGG, comfort and casual appeal has been the name of the game—which is unsurprising considering how much time we’ve spent on our sofas throughout 2020 and 2021. Perhaps, this is why this season the fashion crowd have embraced a heel so extreme that even devoted stiletto-lovers may quail at its epic proportions. Coming in a high-shine patent fabric and rainbow of hues, Valentino’s Tan-Go platform has well and truly captured the hearts of the fashion crowd, and within the space of a fortnight, we’ve spotted them on the likes of Emili Sindlev, Camille Charriere and Ellie Delphine. Styled with everything from jeans and maxi dresses to…

February 03, 2022 at 06:02AM This season, designer fashion seems to fall into two distinct categories. They are either quiet and understated in their appeal—think the likes of Totême, Jil Sander and The Row, which create low-key luxury pieces. Then, serving as the antithesis to this, you have the brands that are unapologetically embracing their bold side by making the most of their immediately recognisable logos.Over the course of the last couple of seasons, fashion houses have been returning to their archives, seeking inspiration from their respective logos and monograms from the past. This inspiration has been evident on clothes, bags, belts and even shoes. (I legitimately can’t get Gucci’s crystal-embellished GG mesh shoes out of my mind.) Now, however, it seems that both celebrities and influencers alike are getting their logo fixes in another way.Logo designer earrings certainly aren’t a new trend,…

February 03, 2022 at 06:00AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.I’m in the mood to just dress up again, and with a calendar full of weddings, hen dos and other celebrations for 2022, I’m already starting to look at fancier items I can add to my wardrobe. This week I love a pair of River Island high-waisted, wide leg trousers that would look incredible with a slinky black top, and luckily I’ve found the perfect one at & Other Stories. I’ve also fallen for an evening gown from Tongoro Studio and a pair of Saint Laurent slingbacks that in my opinion deserve every bit of hype.So whether you’re looking to buy, browse…

February 03, 2022 at 06:00AM If there’s one beauty brand that gets the millennial heart beating like no other, it has to be Glossier. Uniting product obsessives, fashion girls, and beauty editors alike with its charm, Glossier was an instant hit with the Instagram generation when it launched back in 2014. (Remember back when the beauty hashtag was a landscape of HD brows and contour?) Today, the beauty start-up is valued at over $1 billion, and I can guarantee that you’ll spot at least one of the best Glossier products in the makeup bag of every cool girl you know.Of course, much of the brand’s success is down to founder Emily Weiss’s digital-first approach to both product development and brand marketing. Weiss has been able to harness the online community that she’d created via Into the Gloss and Glossier’s own Instagram page to encourage communication with…

February 03, 2022 at 06:00AM When it comes to comfort dressing, instead of jogging bottoms or loungewear co-ords, the cosy item that I wear every single day is a jumper or cardigan. It’s hardly a surprising choice given quite how freezing it has been this winter. Considering they are all I wear, I have been steadily building up my collection over the past few months, with a mix of classic, simple knits and more statement styles that make them the focal point of an outfit. Perhaps it’s seeing myself from the waist up five days a week via Zoom calls or the need for some colour as an antidote to the bleakness of February weather, but I’ve been neglecting the grey and navy jumpers I usually wear every winter and am looking for something a little jollier. My all-time favourite knit is a lilac cardigan from…

February 03, 2022 at 06:00AM I’m not really sure when I first smelled the Boy Smells Ash candle. I think I was having one of my regular candle sniffing sessions at Selfridges, London and came across the brand, which I had become aware of after the launch of their famed Kush candle. I guess I was perusing the shelves and was struck by Ash, a concoction of firewood, smoke, charcoal, palo santo and hay. It was purchased immediately, and thus began my obsession with Boy Smells. I counted my tally before sitting down to write this and it’s at 7–  I admit, it’s an obscene amount for a tiny London living space but I confess this so you understand how much of huge fan I am. So, when I saw that Boy Smells launched their genderful fine fragrances into the UK market, finally I had to try…

February 03, 2022 at 05:08AM When it comes to feeling good in your clothes, nothing has quite the same impact as wearing a bra that fits perfectly. For all the styling hacks and must-have accessories in the world, your underpinnings are the real game changer. The best bras work for you, not against you, leaving your silhouette more defined and allowing the kind of effortless comfort that doesn’t have you whipping the darn thing off the minute you get home.Many of us struggle to find this holy grail of lingerie, so I’m providing you with a very good starting point: the three bras that sell like crazy, fit like a dream and have become repeat purchases and repeat orders for some time. This information comes courtesy of Selfridges & Co’s Body Studio lingerie and fit expert Clare Basche.There are thousands of brassieres on offer, but…