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February 07, 2022 at 08:00AM If you started the New Year wanting to be more regimented with your skincare routine, just know that you’re not alone. A new year, after all, marks a time for change and resolution. For many, an effective and considered skincare routine acts as the perfect way to feel pulled-together and in control.The downside to skincare-related New Year’s resolutions, however, is that it is very easy to fall at the first hurdle. A seemingly quick and innocent search for skincare advice will only leave you bombarded with an abundance of oftentimes conflicting information on all things cleansing, serums, retinol, hyaluronic acid, vitamin C, moisturiser, SPF and so on.With so much information out there, we don’t blame you if you’re feeling a little bamboozled. You see, we beauty insiders can all too often get caught up in the nuances and forget to address the real…

February 07, 2022 at 08:00AM A chic, expensive-looking outfit that’s still comfortable and doesn’t require a lot of effort is surely the holy grail of getting dressed. If only those kinds of confidence-boosting outfits jumped out at us effortlessly every morning. Getting the perfect balance of all these things is not always simple, though, especially for the upcoming transitional season of spring when the weather can be so unpredictable. But, we’ve got good news: Because we love to make your lives easier, and take our job as a reliable source of wardrobe inspiration very seriously, we’ve scrolled and scrolled through our favourite fashion girls’ feeds and found 11 perfect expensive-looking spring outfits that are super easy to copy. The best thing about them? They’re all made up of simple pieces you probably already have in your wardrobe. We’re talking classics like shirting, relaxed tailoring and chic knits— that…

February 07, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 07, 2022 at 06:30AM As someone that has spent the best part of five years trying to transition my naturally brunette strands into a full head of luscious blonde, trust me when I say I understand the perils of bleach appointments. I have tried full-head highlights, half-head highlights, ombré, balayage and babylights in an attempt to get the effortlessly blonde hair of my dreams, but alas, I still haven’t quite got there.However, I have every faith that 2022 will be the year that my blonde hair dreams will come true. You see, the thing I have struggled with the most is knowing exactly what to ask for at the salon. With prices usually quotes by technique, it doesn't make it easy for those of us that don’t know what technique is needed. What we do know, is that we want blonde that isn’t blocky, is 3-dimensional and requires minimal fuss. But…

February 07, 2022 at 06:06AM Midi hemlines have dominated the skirt scene for years, but times are a-changing. Last year, as the world started to open up again, we saw a meteoric rise—no pun intended—in mini hemlines, as fashion devotees reclaimed glamour and reintroduced impracticality into their wardrobes. But what does the future hold for skirts this year? Well, if the spring/summer 2022 catwalks are anything to go by (spoiler: they are), then maxi hemlines are set to be all the rage.It’s been a while since maxi skirts were on the style agenda, but as Who What Wear UK’s Editor in Chief Hannah Almassi noted in our bumper trend report, “key brands such as Louis Vuitton and Givenchy [are] backing the cut. There is a Y2K lilt to these hemlines descending, with simple tube styles that fit closer to the ankles being more present than,…

February 07, 2022 at 06:05AM I’m 32, and it’s only over the last five or so years that I’ve started wearing jeans. The reason? I could never find a pair that I liked and felt confident in (and that adhered to my budget). Instead, my daily wares centred on dresses and skirts. Still, I found myself poring over images of denim street style, impressed by the sheer versatility of jeans, how cool they looked with blazers and heels or with a simple tee and chunky trainers. Eventually, I bit the bullet, and although they weren’t quite right, I bought the closest thing I could find to a pair of vintage jeans on the high street. (I’m yet to find a great vintage pair that actually fits me.) Now, I can’t help but think how easy this process would have been if & Other Stories jeans had…

February 07, 2022 at 06:04AM The term “effortlessly chic” gets thrown around a lot in fashion. In reality, these two words are rarely applicable. What about when it comes to the white shirt? Absolutely. No matter what sort of budget you have or what kind of sense of style, the white shirt is the ultimate wardrobe staple. Is there anything else so simple yet so chic? It’s so easy to wear on the weekend and while working from home. It’s perfect for a night out (when we have them) but also a night in watching Netflix. It’s the ultimate classic to have in one’s arsenal, and whether it’s oversized or fitted, linen or poplin, there are endless ways this classic piece appeals and can be rendered. The white shirt even has its own icons. Old Hollywood stars such as Audrey Hepburn and Grace Kelly wore them loose with capri trousers…

February 07, 2022 at 06:00AM When I first started experimenting with my natural hair texture, I knew I needed to find myself a good diffuser. My hair is quite low porosity so a lot of it takes ages to dry. Then I noticed when I did let it air-dry it would feel more brittle and frizz quickly compared to when I used heat to set my coils. My hair felt smoother and my style lasted longer when I used a hairdryer with a diffuser attachment to dry my hair. If you’ve noticed that air-drying often has the same impact on your hair as me and you’re on the hunt for the best hair diffusers, I’ve got you covered.One thing that’s key to note when styling with a diffuser, is that I found that part air-drying to about 50% (so damp to touch) and then using a…

February 06, 2022 at 06:35AM Here in the UK we might be in coats and boots, but Los Angeles-based Kendall Jenner is able to start wearing her spring wardrobe in the dead of winter. That said, Jenner isn’t the type to bust out the pastels and floral prints. She instead this week went with a black-and-white look that’ll be perfect for the impending weather warm-up in March and April (fingers crossed).Jenner’s outfit is really quite simple, and it includes an affordable basic that we here at Who What Wear talk about every single year: a white ribbed tank top. In this case, she displayed the perfect way to wear it: with black jeans and an oversized black button-down shirt. It’s the ideal springtime layering piece and it’ll be great on its own during the summer when the word “layering” temporarily exits our vocabulary. Even designer versions…