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February 18, 2022 at 06:30AM When it comes to Gen Z’s penchant for beauty, one thing that certainly can’t be disputed is how beneficial it has been for the industry. Gen Z champion a sort of carefree revolt against the beauty ideals that have held every generation before them to impossible standards. They celebrate natural skin and hair textures, welcome what were once considered ‘daring’ trends with open arms and, let’s face it, elevated Y2K beauty looks way beyond what we millennials did first time around.One area that I feel as though Gen Z don’t get enough credit for within beauty, however, is their trend-setting hair colours. Over the past few years, we have seen a huge uplift in variety of choice when it comes to our hair colour, and this is in large part thanks to Gen Z. Forget balayaged blonde, block-dyed brunette and…

February 18, 2022 at 06:30AM Very few brands have a cult following of beauty editors quite like French skincare brand La Roche-Posay. Besides the fact that the products are affordable and readily available, the reason that La Roche-Posay is such a hit amongst us beauty eds is actually down to what I like to call its antidote status. Let me explain. Right now, it seems like every time I click onto Instagram there is a new product that skinfluencers can’t get enough of. From glow-boosting serums to spot-blitzing masks, the power of a skincare product that goes viral knows no bounds. While trying to keep up with the ever-changing world of skincare can be totally exhausting for the average shopper, for us beauty editors, it can wreak havoc on our skin.You don’t need me to tell you that chopping and changing your skincare line-up every time a new It…

February 18, 2022 at 06:30AM When it comes to Gen Z’s penchant for beauty, one thing that certainly can’t be disputed is how beneficial it has been for the industry. Gen Z champion a sort of carefree revolt against the beauty ideals that have held every generation before them to impossible standards. They celebrate natural skin and hair textures, welcome what were once considered ‘daring’ trends with open arms and, let’s face it, elevated Y2K beauty looks way beyond what we millennials did first time around.One area that I feel as though Gen Z don’t get enough credit for within beauty, however, is their trend-setting hair colours. Over the past few years, we have seen a huge uplift in variety of choice when it comes to our hair colour, and this is in large part thanks to Gen Z. Forget balayaged blonde, block-dyed brunette and…

February 18, 2022 at 06:30AM Very few brands have a cult following of beauty editors quite like French skincare brand La Roche-Posay. Besides the fact that the products are affordable and readily available, the reason that La Roche-Posay is such a hit amongst us beauty eds is actually down to what I like to call its antidote status. Let me explain. Right now, it seems like every time I click onto Instagram there is a new product that skinfluencers can’t get enough of. From glow-boosting serums to spot-blitzing masks, the power of a skincare product that goes viral knows no bounds. While trying to keep up with the ever-changing world of skincare can be totally exhausting for the average shopper, for us beauty editors, it can wreak havoc on our skin.You don’t need me to tell you that chopping and changing your skincare line-up every time a new It…

February 18, 2022 at 06:19AM It’s a tale as old as time, but it rings true: You don’t have to spend a lot on your outfit for it to look elevated and expensive. Whether it’s a specific colour to tap into, a styling trick to try, or a trendy basic to incorporate, I’ll rarely pass up the opportunity to share our favourite ways to achieve that luxe look. Since I know you’re curious about how to create this effect with minimal effort and/or funds, I thought I’d compile some of the best expensive-looking outfits out there into one useful guide.So if you’re looking to emulate this elevated vibe, consider the below nine looks to be your guiding force this spring, and beyond. This year, there are a few formulas that should be on your radar, and trust me when I say they couldn’t be any easier to re-create. When it comes to looking…

February 18, 2022 at 06:11AM There are a few jeans styles that, no matter what the denim trends are, plenty of people will keep in their wardrobes. Skinny jeans are one style (even if we don’t see so many people wearing them right now), and I’d argue that mom jeans are another. The style, which is a throwback ‘80s style, is high waisted with a looser fit around the thighs and then slightly tapered at the bottom.Of course, plenty of brands and designers have interpreted this look in their own way, and there are many jeans that are classed as “mom” which are high waisted with slightly straighter legs. But I digress. If you’re a fan of this jeans style (and I’d say nearly everyone is these days), then have I got the gallery of outfit inspiration for you below. From spring-ready looks of jeans and…

February 18, 2022 at 06:09AM London Fashion Week has arrived, and while some of the action may still be taking place on a digital scale, many shows are going ahead with some semblance of normality. And we think that’s worth celebrating. This weekend, you'll see our team up bright and early, donning our glad rags and hitting the streets of Soho on social. (Watch this space.) To mark our glorious return to Fashion Week, we’ve charted some of the incredible home-grown designers that we can’t wait to see this season: a true showcase of what Great British style has to offer. Every fashion editor has a list of names that they particularly look forward to, and here in London, we are spoilt for choice when it comes to talent. From the polished separates of Rejina Pyo and the dreamy colourways of Richard Malone to the It-buy powers of JW Anderson and whimsical volume…

February 18, 2022 at 06:07AM This year I decided I want to wear what I own more often. It may sound silly, because of course we wear our own clothes, but what I mean is I feel as though I’ve neglected some of my much-loved pieces over the past couple of years. So with this in mind, I had a try-it-on session at home, digging out some of my trusty favourites. While some gems were found (hello, vintage Dior jacket I had forgotten about), when it came to denim, I realised my initial plan failed. My favourite H&M jeans I wore on heavy rotation throughout 2018 and 2019 split (literally) at the seams when I tried to put them on. And the rest of my denim collection didn’t quite make me feel good anymore. And there’s nothing worse than ill-fitting, tight denim to put…

February 18, 2022 at 06:05AM There’s no doubt about it, as soon as the first hint of blossom is on the trees and slightly lighter mornings are here, we’re ready to hit spring mode. Seeing spring/summer 2022 trends flooding the new in sections is enough to get us excited, and we can’t help but daydream about ditching the multiple winter layers. Until it gets warmer, though, we have to all ease towards new season with baby steps. You know, swapping your faux fur coat for a trans-seasonal trench, replacing cosy cashmere sweaters in favour of lighter, fine knits. And then there’s the boots. While we’ve loved wearing everything from chunky Chelsea boots to glossy heeled knee-highs for the cooler months, we’re ready to embrace all the new shoe trends. Enter: loafers.While we’re not quite ready to show off our fresh (most likely white), spring-ready pedi in…

February 18, 2022 at 06:00AM Growing up, the bottles of body sprays, lotions, butters and eau de toilettes that lined my bathroom vanity were far sweeter than a desert-filled episode of The Great British Bake Off. My rotation typically included Britney Spears’s Fantasy (or Curious); a pure-sugar scent that, not surprisingly, was called Pink Sugar; and anything else my collection of glossy magazines was advertising. If it smelled like a frosted cupcake with sprinkles, I was—without a doubt—wearing it. I’ll always love unapologetically sweet scents, but now my tastes have graduated to fragrance blends that are warm and woody or grounded with spices, leathers or classic florals. That said, signature sweet notes like vanilla are often at the heart of my all-time-favourite perfumes. They’re just far less overpowering.Being a beauty editor and all, my desk is always overflowing with perfume, so I decided to start a little experiment late last year. Instead of sticking to…