Recent Posts

February 21, 2022 at 08:00AM If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already. Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. I’ve added some examples below of how fashion girls have been wearing it so…

February 21, 2022 at 08:00AM Within the ever-colliding stratospheres of fashion and beauty, “rules” have become a bit passé, if not obsolete altogether. Gone are the days when we’d refuse to wear white after Labor Day or dismiss navy and black as an ill-conceived colour pairing. Currently, we feel inspired to dye our hair a demurely shocking shade of lavender. A hot-pink eyelid is cooler than yesteryear’s smoked-out cat eye, and we’re even experimenting with crystal-studded manicures and cute-but-clashing polish shades. Our point? It’s an exciting time to be in fashion and beauty, and more so than ever before, our hair, makeup and fashion aesthetic reflect that.Hair, especially, has been the comeback kid of 2021. Previously old-fashioned styles like the mullet have been artistically resurrected, and we currently own more scrunchies, hair claws and butterfly clips than we did circa 1999. Impressive. That said, one…

February 21, 2022 at 08:00AM Aïda Sané is one of those Paris-based creatives who just get it in the style department. She’s perfectly mastered that je ne sais quoi with an IG feed that’s filled with effortless, impossibly chic ensembles. So when we have the opportunity to tap her for sartorial tips, we jump at the chance. On that note, as we enter the New Year, we wanted to get a sense from Sané of the items she plans on wearing even more of in 2022 to complete her covetable wardrobe.Below, you’ll uncover five specific pieces Sané will incorporate in her go-to uniforms, including inspired iterations of each. As you’ll see, the items in question are highly versatile and could be of interest to you given that they can be styled in many different ways.Keep scrolling to check out the items this French woman is wearing in 2022 for her day-to-day life in Paris.“This chocolate coat…

February 21, 2022 at 08:00AM Along with my stubborn dark circles, having thin hair is my biggest beauty nuisance. While having thin hair certainly has its perks (hello, super-speedy drying time), I personally struggle to get any lift or life into my limp, thin strands—and that makes styling it very difficult. Whereas thicker hair tends to have natural volume, my thin strands require time-consuming styling.Why time-consuming? Well, styling thin hair is no mean feat. Everything from hair spray to supposedly clever creams just seems to add weight, leaving things looking flat and limp in no time at all. As a result, I have spent many years trying to figure out ways to add lightweight volume to my thin hair without excessive use of styling products… or wasting an entire morning, for that matter.Sure, opting for a complementary cut helps, but I have found that…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…

February 21, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…

February 21, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…