Recent Posts

February 21, 2022 at 08:00AM Along with my stubborn dark circles, having thin hair is my biggest beauty nuisance. While having thin hair certainly has its perks (hello, super-speedy drying time), I personally struggle to get any lift or life into my limp, thin strands—and that makes styling it very difficult. Whereas thicker hair tends to have natural volume, my thin strands require time-consuming styling.Why time-consuming? Well, styling thin hair is no mean feat. Everything from hair spray to supposedly clever creams just seems to add weight, leaving things looking flat and limp in no time at all. As a result, I have spent many years trying to figure out ways to add lightweight volume to my thin hair without excessive use of styling products… or wasting an entire morning, for that matter.Sure, opting for a complementary cut helps, but I have found that…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…

February 21, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…

February 21, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…

February 21, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

February 21, 2022 at 06:30AM From hydrocolloid bandages becoming acne treatments to using “frozen moisturizer,” TikTok has become the top destination for discovering strange skincare trends. While the social media app might not be the birthplace of some of these beauty hacks, it’s become a platform where they can truly flourish. Case in point: skincare slugging. The oddly-named trend has reached massive popularity over the past year, thanks to TikTok skinfluencers touting it as a fairly easy way to lock moisture into the skin via Vaseline or another petrolatum-based ointment.So what is slugging, exactly? According to Tracy Evans MD, MPH, board-certified dermatologist and Medical Director of Pacific Skin and Cosmetic Dermatology, “Slugging is the process of covering the skin (of the face usually) with an occlusive product such as Vaseline (petroleum jelly), Aquaphor, or a very heavy cream-based moisturiser and keeping it on overnight.”…

February 21, 2022 at 06:30AM From hydrocolloid bandages becoming acne treatments to using “frozen moisturizer,” TikTok has become the top destination for discovering strange skincare trends. While the social media app might not be the birthplace of some of these beauty hacks, it’s become a platform where they can truly flourish. Case in point: skincare slugging. The oddly-named trend has reached massive popularity over the past year, thanks to TikTok skinfluencers touting it as a fairly easy way to lock moisture into the skin via Vaseline or another petrolatum-based ointment.So what is slugging, exactly? According to Tracy Evans MD, MPH, board-certified dermatologist and Medical Director of Pacific Skin and Cosmetic Dermatology, “Slugging is the process of covering the skin (of the face usually) with an occlusive product such as Vaseline (petroleum jelly), Aquaphor, or a very heavy cream-based moisturiser and keeping it on overnight.”…

February 21, 2022 at 06:14AM Here in Britain, we’re fortunate to have one of the most eclectic fashion scenes out there. From punk to polish, Dr. Martens to twinsets, so broad is the term “British style” it’s difficult for even us to pinpoint. But that’s what we love about it. After all, fashion is one of the most readily available forms of self-expression, and we don’t think anyone should be limited to one aesthetic.Still, some pieces feel undeniably British—aka staples that can be found in just about every Brit wardrobe, whatever the other items hanging alongside them may look like. Assemble them, and what do you get? Twelve absolutely British fashion essentials, all of which can be worn in a multitude of ways.Scroll below to see how some of our favourite UK-based influencers style them and shop the pieces you need to complete…