Recent Posts

February 22, 2022 at 06:09AM Last week, I met someone for a work meeting and instantly knew they were an ARKET person. You can just tell. There’s something so put together yet effortless about the brand’s aesthetic that makes it instantly recognisable. With the innate power to translate seasonal trends in a way that keeps items current, but dateless, it’s all about elevate basics that’ll stand the test of time. And this is why the high street hero is the destination when it comes to a spring capsule.ARKET’s latest spring collection almost comes with the guarantee that you’ll love each item way beyond the season you buy it in. And with every piece being made from more responsible materials, you can also rest assured you’re buying into clothes, accessories and shoes that put people and the planet first.We all rely on H&M’s sister brand…

February 22, 2022 at 08:00AM My mum is no stranger to the Who What Wear scene. Of course, she’s a member of my family, so it’s a given that she has to put up with me talking about and testing beauty products 24/7, but since she has her own background and experience in beauty, trading secrets, application tips, and fave products with her is all the more fun. As I am a beauty editor, you’d think I’d be the one teaching her all of the things, but in reality, she’s taught me some of my most treasured beauty secrets and has turned me on to some of my most beloved products. (Plop her in a drugstore aisle, and she'll pull together an all-star ensemble of cheap makeup picks that will look so expensive on your face.)As someone who had years of experience in front of the…

February 22, 2022 at 08:00AM The knitted-dress trend has come back in a seriously big way in 2022. You might not have realised this, because in many ways, it’s the kind of frock that never really goes out of fashion. However, there’s one key component of this year’s style that French women have been wearing forever. When it comes to knitted dresses in France, les Françaises are more likely to opt for a fitted version. No saggy, loose-fitting sacks for our friends across the channel, thank you very much. Instead, it’s about considered knitwear that is more body-con and has some kind of structure. Case in point: Khaite’s chic black version, which I spotted on Camille Charrière some time ago. The sweetheart neckline is what really makes this dress sing, but I love the demure nature of the long sleeves, too. This season, the brand has brought…

February 22, 2022 at 08:00AM Without fail, every year, there tends to be one bold haircut that dominates beauty trend reports and shoots to the top of the most-requested list at high-street salons for those of us feeling brave enough for a change. In 2020, it was the shag. In 2021, it was the mullet. And in 2022, there is already one haircut that looks set to reign supreme: the mixie. “The mixie haircut is a really fun, edgy haircut we’ll see coming through in 2022 and is a cross between the mullet and a pixie—short at the front, longer and choppier at the back,” explains Adam Reed, UK editorial ambassador for L'Oréal Professionnel. “The look is a renaissance of the wolf or shag retro haircut which we’ve seen come through this year, and this look is ideal for those looking to experiment with short hair.”And while it…

February 22, 2022 at 08:00AM Not a fan of colour? Be prepared to be converted. If Zara has its way, we will all be adorned in every vibrant, punchy shade the rainbow has to offer. And we’re here for it. What better way to step into the new season than wearing joyful colours that are bound to give you a confidence boost as soon as you put them on? Sure, the minimalists out there may be shocked and alarmed at the idea of zesty orange, punchy pink and all shades of highlighter greens, but we have something for you, too. Every piece in all its colourful joy is sleek, fuss-free and a twist on a classic. So these colour trends are not as in-your-face as you may think on first inspection.We’re talking colour-block minidresses that’ll look effortless teamed with buttery cream and tan, bright wide-leg trousers…

February 22, 2022 at 06:30AM There isn’t much in life that provides us beauty editors and connoisseurs with more joy than makeup. Whether it’s putting on a fierce red lip or simply livening up our complexions with a glowing base, we think a great makeup product is a sure-fire way to brighten a dampened spirit.And while it’s true that none of us here at Who What Wear are makeup artists (we’re very much advocates for easy, low-fuss looks), what we lack in artistic skills we make up for in experience. We beauty editors like to refer to ourselves as expert consumers. You see, we are surrounded by beauty products every single day. Between the group of us, there is no beauty stone that goes unturned. We test every mascara, eye shadow palette, foundation and bronzer that hits the shelves.Because of the nature of our jobs, it’s worth noting that…

February 22, 2022 at 06:30AM As someone with relatively thin, very fine hair, it’s safe to say that I have spent a huge amount of time looking for the perfect conditioner. You see, the problem with conditioner when you have fine hair is that using it can feel counterproductive. When it comes to shopping for hair products, I’m after formulas that can deliver volume, shine and hydration without (and this is very crucial) a hint of weight. Because thin and fine hair doesn’t tend to do well under weighted pressure.  You see, most hair does require conditioner after washing. Shampoo can strip the hair (and scalp) of its natural moisture, leaving things matted, knotty, dry and prone to breakage. Conditioner is a crucial step in any haircare regimen thanks to its moisture-restoring, shine-boosting, strand-strengthening properties. And while it is perhaps the most enjoyable step of…

February 22, 2022 at 06:09AM I consistently peruse Zara while doing market research for various stories. That said, I scroll through the dozens of pages and end up shopping a little bit for myself. I always make sure to share my great finds with my equally Zara-obsessed colleagues who, naturally, approve of my picks (and can often persuade me to hit purchase). However, I don’t have the money or the room in my wardrobe to buy it all, so getting it out of my system by sharing my latest finds here.I spent a few hours navigating the entire site, from new arrivals to sale items that are shockingly still in stock. If you’re in the mood to shop but don’t have time to search through hundreds of items like I do, you’ve come to the right place. From a kelly-green plissé set to a luxe-looking gold belt, it’s going to be…

February 22, 2022 at 06:06AM Oh, London Fashion Week—you never fail to disappoint. As editors, influencers, models, stylists, and buyers made their way from show to show in what feels like the most “normal” Fashion Week since 2019, the streets of London became a sartorial showcase and made me realise just how much we’ve missed the spectacle.Of course, the Who What Wear team will be charting the trends that we’ve seen on the runway in good time, but right now, I’m focusing my efforts on reporting what the street style set have been wearing. Call me biased (I am a proud Brit, after all), but while New York Fashion Week certainly gave us plenty of trends to think about, I believe the street style looks from London are a league all their own. Who What Wear’s Editor in Chief, Hannah Almassi, told me from…

February 22, 2022 at 05:47AM Let’s be straight here: Fashion has never been good with plus-size clothing. Historically, the curve offering has been dismally small, and even when it was offered, often, the designs are hardly what you’d call fashionable. While we undoubtedly have a long way to go still, over the last few years, the choice of brands has definitely grown, with many high-street names developing curve lines and newly launched labels catering solely to this audience.ASOS is one of the platforms that have led the way in plus-size fashion, not only in its own Curve line but also in the other brands it stocks. It’s so refreshing to see a site dedicate a whole section to curve styles, and one which is packed full of chic, trend-led pieces that don't compromise on fit. Neon Rose is one brand whose curve line has always impressed me, and I’ve also recently spotted some seriously cool dresses from Never Fully…