Recent Posts

February 22, 2022 at 08:00AM Without fail, every year, there tends to be one bold haircut that dominates beauty trend reports and shoots to the top of the most-requested list at high-street salons for those of us feeling brave enough for a change. In 2020, it was the shag. In 2021, it was the mullet. And in 2022, there is already one haircut that looks set to reign supreme: the mixie. “The mixie haircut is a really fun, edgy haircut we’ll see coming through in 2022 and is a cross between the mullet and a pixie—short at the front, longer and choppier at the back,” explains Adam Reed, UK editorial ambassador for L'Oréal Professionnel. “The look is a renaissance of the wolf or shag retro haircut which we’ve seen come through this year, and this look is ideal for those looking to experiment with short hair.”And while it…

February 22, 2022 at 08:00AM Not a fan of colour? Be prepared to be converted. If Zara has its way, we will all be adorned in every vibrant, punchy shade the rainbow has to offer. And we’re here for it. What better way to step into the new season than wearing joyful colours that are bound to give you a confidence boost as soon as you put them on? Sure, the minimalists out there may be shocked and alarmed at the idea of zesty orange, punchy pink and all shades of highlighter greens, but we have something for you, too. Every piece in all its colourful joy is sleek, fuss-free and a twist on a classic. So these colour trends are not as in-your-face as you may think on first inspection.We’re talking colour-block minidresses that’ll look effortless teamed with buttery cream and tan, bright wide-leg trousers…

February 22, 2022 at 06:30AM There isn’t much in life that provides us beauty editors and connoisseurs with more joy than makeup. Whether it’s putting on a fierce red lip or simply livening up our complexions with a glowing base, we think a great makeup product is a sure-fire way to brighten a dampened spirit.And while it’s true that none of us here at Who What Wear are makeup artists (we’re very much advocates for easy, low-fuss looks), what we lack in artistic skills we make up for in experience. We beauty editors like to refer to ourselves as expert consumers. You see, we are surrounded by beauty products every single day. Between the group of us, there is no beauty stone that goes unturned. We test every mascara, eye shadow palette, foundation and bronzer that hits the shelves.Because of the nature of our jobs, it’s worth noting that…

February 22, 2022 at 06:30AM As someone with relatively thin, very fine hair, it’s safe to say that I have spent a huge amount of time looking for the perfect conditioner. You see, the problem with conditioner when you have fine hair is that using it can feel counterproductive. When it comes to shopping for hair products, I’m after formulas that can deliver volume, shine and hydration without (and this is very crucial) a hint of weight. Because thin and fine hair doesn’t tend to do well under weighted pressure.  You see, most hair does require conditioner after washing. Shampoo can strip the hair (and scalp) of its natural moisture, leaving things matted, knotty, dry and prone to breakage. Conditioner is a crucial step in any haircare regimen thanks to its moisture-restoring, shine-boosting, strand-strengthening properties. And while it is perhaps the most enjoyable step of…

February 22, 2022 at 06:09AM I consistently peruse Zara while doing market research for various stories. That said, I scroll through the dozens of pages and end up shopping a little bit for myself. I always make sure to share my great finds with my equally Zara-obsessed colleagues who, naturally, approve of my picks (and can often persuade me to hit purchase). However, I don’t have the money or the room in my wardrobe to buy it all, so getting it out of my system by sharing my latest finds here.I spent a few hours navigating the entire site, from new arrivals to sale items that are shockingly still in stock. If you’re in the mood to shop but don’t have time to search through hundreds of items like I do, you’ve come to the right place. From a kelly-green plissé set to a luxe-looking gold belt, it’s going to be…

February 22, 2022 at 06:06AM Oh, London Fashion Week—you never fail to disappoint. As editors, influencers, models, stylists, and buyers made their way from show to show in what feels like the most “normal” Fashion Week since 2019, the streets of London became a sartorial showcase and made me realise just how much we’ve missed the spectacle.Of course, the Who What Wear team will be charting the trends that we’ve seen on the runway in good time, but right now, I’m focusing my efforts on reporting what the street style set have been wearing. Call me biased (I am a proud Brit, after all), but while New York Fashion Week certainly gave us plenty of trends to think about, I believe the street style looks from London are a league all their own. Who What Wear’s Editor in Chief, Hannah Almassi, told me from…

February 22, 2022 at 05:47AM Let’s be straight here: Fashion has never been good with plus-size clothing. Historically, the curve offering has been dismally small, and even when it was offered, often, the designs are hardly what you’d call fashionable. While we undoubtedly have a long way to go still, over the last few years, the choice of brands has definitely grown, with many high-street names developing curve lines and newly launched labels catering solely to this audience.ASOS is one of the platforms that have led the way in plus-size fashion, not only in its own Curve line but also in the other brands it stocks. It’s so refreshing to see a site dedicate a whole section to curve styles, and one which is packed full of chic, trend-led pieces that don't compromise on fit. Neon Rose is one brand whose curve line has always impressed me, and I’ve also recently spotted some seriously cool dresses from Never Fully…

February 22, 2022 at 05:04AM We all want to look like our most-polished selves, don’t we? And although, sadly, I’m not here to provide you with a week at a spa and an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in—as a Who What Wear editor, scrolling new-in collections is my hobby, and I can spot an expensive-looking (and -feeling)…

February 22, 2022 at 05:00AM Ask any fashion-loving person what we have on our shopping wish list, and we’ll likely mention at least one handbag. What can we say, we’re suckers for beautiful sidekicks. A few years ago, you could probably guarantee that that bag would come from one of the biggest designers— someone like Loewe, Gucci or Chloé; and sure, those super high-end bags still hold a place on our dream vision boards for special occasions and major milestones. But recently, with designer bag prices rising higher and higher, a space has been created for premium-looking styles that sit at the more affordable end of the scale— and they’ve been wooing us in just the same way.Marisa carries the COS crossbody bagThe next level down includes some really exciting contemporary accessory brands, from Wandler and Staud to Neous and A.P.C.— all sitting between the £200-£700 price point and perfect for a payday treat to yourself or big…

February 22, 2022 at 05:00AM If there’s one brand that has been inescapable over the past few years, it's Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision, countless other designers and high-street brands have followed the “edgy grandma from the ‘70s” trend. But the real secret of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses to platforms, others dip a toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? The now-iconic double-G belt.It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must for both diehard fashion lovers and your mum. To keep it interesting, the brand has reimagined the GG belts in different ways—from the classic black, brown and white…