Jasmine Fares on Creating Modest Basics
March 09, 2022 at 04:07PM Influencers are arguably some of the most compelling (and perhaps polarizing) public figures of the digital age. They review the trendiest products, share endless outfit inspo, and above all, deliver enough cross-platform content to keep us glued to our screens. Canadian-Muslim influencer Jasmine Fares has this recipe down to a science. From managing a shared TikTok account with her husband — which boasts a whopping 778,400 followers — to running her own modest fashion brand, FARES, the 26-year-old content creator is one to watch. Fares got her start on social media at a time when few Muslim influencers were represented in the sea of style and beauty of gurus attracting audiences online. She began on Instagram but quickly made her way across multiple platforms, posting regular content on YouTube and, now, TikTok. As an entrepreneur, Fares saw a…
