Lizzo’s New Shapewear Brand Will Change the Industry Forever
March 30, 2022 at 06:14PM In addition to her upcoming album and her new reality show, “Watch Out for the Big Grrrls,” on Amazon Prime, Lizzo has been working on a shapewear line called YITTY in partnership with activewear brand Fabletics. She teased the new venture in an Instagram post, writing, “I’m about to announce the biggest thing YET. Bigger than anything I’ve ever done. 3 years in the making. A Dream Come True. Stay tuned bitch. ❤️” “I’m selling a mentality that I can do what I want with my body, wear what I want and feel good while doing it.” It makes sense that Lizzo, a longtime advocate of body positivity and destigmatizing being fat and healthy, would get in the business of empowering people to love themselves. She has championed a series of boundary-pushing looks that promote radical self-acceptance and…
