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April 07, 2022 at 06:06AM There are some microtrends that have are so clickbait-y, so purposefully created for the internet and social media feeds, that they die out before they’ve even had much of a chance to reach a wider audience. It’s probably for the best, as many of Instagram or TikTok’s most “liked” items can be hugely unrealistic for day-to-day wear. These contributing factors explain why the term microtrend has become a dirty one among fashion lovers who like to consume more consciously, and so we use it carefully. The way we think of microtrends is more about the subtler pieces, prints, colours, outfit combinations and accessories that are on the rise, destined for fashion fame but with the chance to actually work both IRL and for the long run. This is all about mini trends with staying power, and there are many I’ve spotted since…

April 07, 2022 at 06:00AM I need to get something off my chest: For the best part of a year, I have been dealing with what can only be described as a halo of flyaways. My hair is very fine, so I was used to dealing with the odd tuft that had fallen victim to breakage. However, a few months ago, said wispy tufts became thick, blunt stumps. Up until then, my hair had always been surprisingly healthy. I very rarely use heat on it and had never had a major issue with split ends. But alas, it seemed that all too suddenly, hair breakage was out to get me.And I was far from alone. In fact, it seems as though everyone is struggling with broken baby hairs and weak strands right now. And while I originally put my hair weakness down to lockdown neglect, even after I’d…

April 07, 2022 at 06:00AM Make-up needn’t be complicated, and sometimes, it’s the simple makeup looks that work the hardest. Streamlining your make-up look not only saves time as you’re rushing out of the door, but as a result, it can also look more refined and understated. It’s the equivalent of removing an accessory when your outfit is looking a little OTT, right?Having badgered make-up artists backstage at a number of fashion weeks and photoshoots, one thing I’ve always noticed is that they’ll often highlight one feature on the face, with everything else pared-back. It might be immaculately groomed eyebrows, a French-girl red lip with minimal eye-makeup, or perfectly glowing skin that takes centre-stage (ie, some no makeup-makeup trickery at work). These are the principles that keep your makeup looking modern and fresh.With summer on the horizon, now is the perfect time to refresh…

April 07, 2022 at 06:00AM As much as I love beauty, I’m also the laziest person when it comes to my makeup application. I am all about that easy, low maintenance look, which I’m sure is just a cover for my unwillingness to engage in a beauty routine that will take me any longer than five minutes. One step I was adamant not to include in my routine was a primer. I have always passed it off as an extra step, one I did not have the time for. No matter the results, primer was never a precursor to my makeup routine. Well, that was until I tried the Kjaer Weis’ The Beautiful Primer. Brand founder and makeup artist Kirsten Kjaer Weis says “The right primer makes an impact. We didn’t want to create an extra step, but rather something that would enhance your routine’’. I…

April 07, 2022 at 05:30AM These days, if I actually purchase something, it’s usually Monikh’s fault. The London-based influencer just has a knack for hunting down truly useful, chic, ultra-versatile items that go the distance. When you see her wearing them in person (or on Instagram), it’s hard not to want her chosen edit for yourself. When so much of social media involves products being forced upon us through sponsored content, it makes us WWW editors all the more determined to pinpoint the items our fashion friends and readers are genuinely buying for no other reason than they are bloody great. That’s how we first discovered the most perfect throw-on dress, anyway. Our editor-in-chief Hannah Almassi spent time with Monikh on a press trip a few years back, saw her wearing a slouchy but chic ribbed dress from Baserange and the rest, as they say, is history. Hannah and three other…