Recent Posts

April 08, 2022 at 08:00AM Try as we may, right now, all we can seem to think about is 2022 and the new trends that come with it. If you’re a loyal Who What Wear reader, as I suspect you might be, you’ll have already devoured our spring/summer 2022 trend report, outlining every notable look, garment, and accessory we saw during September’s Fashion Month showcase. If this, however, is not the case, I suggest you take a look at it and meet me back here once you’re up to speed.Okay, now that you know precisely what the new collections look like, let’s talk about how to channel them in real life. We know the runways present an exaggerated interpretation of the trends. Still, I’m always interested in seeing how I can realistically add them to my wardrobe and work them into my daily outfits—this…

April 08, 2022 at 08:00AM I know it’s not a particularly glamorous thing to admit, but I am a hairy gal. My hair is thick, dark and grows at a very impressive rate. It’s not something that I have ever felt particularly self-conscious of, mind you. Rather it’s just a part of life that I have come to accept. Body hair is, after all, very normal. Having said that, I wish I could be one of those people who embrace it because I really have zero hang-ups with the way it looks. The truth is though, I find body hair uncomfortable and as a result, do everything I can to get rid of it. I’ve tried waxing, sugaring, laser and threading, meaning that my pursuit for silky-smooth skin has cost me a bomb over the years. And while I have always been impressed with the results…

April 08, 2022 at 07:00AM When it comes to looking polished every single day, no one is quite as proficient as Jessica Skye. An influencer she may be, but she has the fashion clout to match, having held various roles within the industry before she found social media stardom. It’s this intrinsic knowledge and experience that sets Skye apart from her contemporaries (along with her imitable style, of course). With a penchant for pared-back staples and easy-to-wear outfits, all in a gloriously versatile colour palette, Skye creates perennially chic looks that aren’t try-hard—a potent combination we immediately want to re-create. Thankfully, each month, Skye will be sharing her new-season selects exclusively with you, rather pleasingly categorised by product type.Jess wears a crinkle-pleat skirt co-ord from Totême. Co-ords are by far one of my favourite looks to wear and style, whether that’s in summer or winter. And while…

April 08, 2022 at 06:51AM There’s no doubt about it, clothes can impact your mood and make you feel ready for the day ahead, so it’s unsurprising many of us wear clothes that make us feel happy. The one uplifting styling trick I keep seeing people turn to at the moment is experimenting with playful colour combinations. Zeena Shah, art director and creator of #instarainbowchallenge (in which people wear jolly, vibrant outfits) is an expert in how to wear joyful shades. Colour can, however, be intimidating to many, so to give you some ideas for how to wear bolder shades, here are some of our favourite vibrant outfits we’ve spotted over the past few months.Style Notes: These bright-blue trousers are a jolly alternative to jeans and look amazing with bright orange. Style Notes: A colourful buttoned-up shirt looks amazing with denim shorts, and we particularly love the half-tuck. Style Notes: A bright-pink…

April 08, 2022 at 06:48AM When you hear the word Gucci, what are your initial thoughts? Harry Styles, maybe? That iconic GG logo? Or do you automatically think of expensive, investment buys? The answer may be all three. But while the Italian fashion house is known for creating luxury pieces worn by every A-lister going—including Sienna Miller, Jennifer Aniston, Beyoncé and Rihanna—Gucci items can also be more accessible than you originally may think.Karina wears the Gucci rubber platforms. (You can shop them below.)Gucci sunglasses are always a great investment. and Renia proves why with this oversized pair.Of course, dresses from the runway or a new-season Gucci bag will set you back thousands of pounds, but there are some more reasonably priced pieces you can invest in. The label is particularly good at creating It accessories that are instantly recognisable. Let’s take the Gucci belt,…

April 08, 2022 at 06:27AM Spring collections have landed, which means we’ve officially been given the green light to wear some of our new-season fashion favourites. The shops are bursting with new collections, but to spare you from doing the legwork, I’ve found the best 20 new-in buys you won’t want to miss. From high-street hits (such as my favourite new floral suit from Mango) to the cult Chanel logo sandals on everyone’s wish lists, here are the hottest pieces that have just landed in stores and online this week. I’ve spent the last few days filtering out the hottest new-in pieces so you don’t have to (in fact, I’ve already shared my go-to spring outfits), and instead, you can click through my edit and snap up these perfect pieces before they go, from must-have designer sunnies to key footwear shapes to take your wardrobe through to summer and the new names to…

April 08, 2022 at 06:27AM Spring collections have landed, which means we’ve officially been given the green light to wear some of our new-season fashion favourites. The shops are bursting with new collections, but to spare you from doing the legwork, I’ve found the best 20 new-in buys you won’t want to miss. From high-street hits (such as my favourite new floral suit from Mango) to the cult Chanel logo sandals on everyone’s wish lists, here are the hottest pieces that have just landed in stores and online this week. I’ve spent the last few days filtering out the hottest new-in pieces so you don’t have to (in fact, I’ve already shared my go-to spring outfits), and instead, you can click through my edit and snap up these perfect pieces before they go, from must-have designer sunnies to key footwear shapes to take your wardrobe through to summer and the new names to…

April 08, 2022 at 06:00AM Emma wears a pink dress by Curated Crowd.As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.This week it’s all about colour, as new-in sections are now flooded with punchy summer shades. Think bright orange, lemon and powder blue. I’ve selected a beautiful blue bag from Gucci, an amazing shirt from & Other Stories and the dream Alexander McQueen dress.So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.Perfect for the return to the office. I’m on the hunt for a new pair of sandals for this year, and these are high up on my list…

April 08, 2022 at 06:00AM Practical and perfect for the unpredictable spring weather, as well as combatting the heat, a ponytail is the ultimate hair power move. You’ll see it in films—just before the main character is about to save the day, you can bet they’ll tie their hair up. After all, sometimes you just need your hair off of your neck to feel a little more clear-headed. However, there’s no denying that the humble ponytail can be a little drab sometimes, right? And while it might look simple, it can be tricky to get right. It’s frustrating when you're facing a wiggly parting or lumps and bumps and all you want is a sleek, pulled-back pony.“This is actually one of the hardest looks to achieve,” says Aaron Carlo, Tresemmé lead stylist. "The trick is to do it in two steps—you can’t do it in one! Firstly, divide the hair in…

April 08, 2022 at 06:00AM I need to get something off my chest: For the best part of a year, I have been dealing with what can only be described as a halo of flyaways. My hair is very fine, so I was used to dealing with the odd tuft that had fallen victim to breakage. However, a few months ago, said wispy tufts became thick, blunt stumps. Up until then, my hair had always been surprisingly healthy. I very rarely use heat on it and had never had a major issue with split ends. But alas, it seemed that all too suddenly, hair breakage was out to get me.And I was far from alone. In fact, it seems as though everyone is struggling with broken baby hairs and weak strands right now. And while I originally put my hair weakness down to lockdown neglect, even after I’d…