Ukrainian Fashion Designer Mary Furtas on Running a Brand During War
May 06, 2022 at 09:55PM When news of Russia’s invasion broke, Cultnaked founder and Ukrainian fashion designer Mary Furtas was home, preparing to celebrate her daughter’s first birthday. “I couldn’t sleep very well on that day or any particular day before,” she tells POPSUGAR over Zoom from a new location. “I was constantly waking up at night to check the news, and then I picked up my phone and there’s a message that they started bombing the cities.” Furtas escaped to Poland with her daughter, shutting down operations for the brand she launched almost five years ago. The label, which is loved by celebrities like Kendall Jenner and Megan Fox, gained recognition for its high-octane approach to going-out clothes, designed with a passion for the female form. Cultnaked’s sustainable business model also stands out; it is made to order and repurposes whatever little…
