Why Is Skims Launching a Nipple Bra?
Why Is Skims Launching a Nipple Bra?October 27, 2023 at 06:35PMAfter a buzzy foray into menswear earlier this week, Skims has already announced its next product: a nipple bra. What exactly is that, you may ask? According to Kim Kardashian, who gracefully modeled the new innovation while debuting the product on Oct. 27, it’s a regular push-up bra with built-in, faux nipples. Upon discovery, the internet was in disbelief. Despite inquiries around whether this was a delayed April Fools’ joke, turns out, it’s actually a pretty genius way to market Skims’s investment in advancing carbon removal. The company also announced it would donate 10 percent of the bra’s sales to 1% For the Planet, an organization dedicated to addressing the global environmental crisis. Earlier this year, Skims also announced its participation in Watershed’s Frontier market initiative, a long-term climate-change commitment to accelerate permanent…
