Recent Posts

July 23, 2021 at 06:00AM The Second-Hand Shopper sees Who What Wear’s shopping editor, Joy Montgomery, join forces with some of the industry’s coolest vintage brands to show you that second-hand does not have to mean second best. This series will give you exclusive access to sellout second-hand drops, which will be hand-selected by our editor and styled to show how you can wear them for the season ahead. Prepare to get clicking because these pieces won’t stick around for long.From the iconic Portobello Market to the bustling streets of Brick Lane, the vintage-market scene has deep roots in London’s history. Seamlessly woven within the high-rise apartment blocks and shiny façades of corporate London, the markets are a perfect example of the city’s old-meets-new identity—one that continues to draw in the crowds. Of course, some of the city's most famous spots may have developed a certain polish that didn’t exist 50 years ago, yet the spirit of market-stall culture remains. For this month’s Second-Hand Shopper, I have joined forces with Goldsmith Vintage,…

July 23, 2021 at 06:00AM There’s something so incongruous about writing about autumn/winter fashion trends when the temperature gauge is hitting 29º outside. But such is the nature of the fashion world: We’re always one step ahead of the game. That being said, as I sit here with a fan blasting two inches from my face, there’s a part of me that is enjoying the prospect of cooler climes and the cosy layers and fabulous coats that come with it. I’ve always been a cold-weather dresser at heart. So allow me to be your shopping guide through the sartorial maze that is the autumn trend lineup. As always, I've shopped out each look with designer, high-street and vintage options, and so if you’re a pre-loved novice, maybe take the upcoming season as a chance to dabble in second-hand. I’ve done all the work for you. My selected trends…

July 23, 2021 at 06:00AM We take sandals very seriously at Who What Wear. Considering they’ll be one of the major purchases you’ll make in the summer, we know we need to get it just right. Over the past year, we’ve documented the new designer labels that people have loved and the big fashion houses that continue to create stylish sandals. If I’m honest, there are so many genuinely cool and chic sandals around right now that it’s very hard to choose between them. Do you want a pair of sliders with a bold logo? Or maybe you’re more of a minimalism lover who only wants simple straps and a basic colour. There are, of course, the cult labels that have built up quite a following (Amina Muaddi, we’re looking at you) as well as the brands that everyone seems to love, such as Chanel. So where…

July 23, 2021 at 06:10AM Shopping for basics is admittedly not the most exciting thing in the world, but they're some of the most important wardrobe purchases you can make. And since you wear them so often, you’ll probably need to replace them more often than other items in your wardrobe, which means that you might not want to spend a lot of money on them either. Enter H&M.You may first think of H&M as a source for trend-led pieces, but we’re here to tell you that the brand also stocks amazing basics. We love the selection of denim, T-shirts, blazers and tanks, in particular, but there’s something to fulfill any and every wardrobe need. It’s typically easier to find expensive-looking basics than trend pieces, as solid neutral colours and simple silhouettes tend to be less expensive to produce. You certainly get your money’s worth with luxury basics,…

July 23, 2021 at 06:14AM And just like that… we all fell totally and utterly in love with Carrie Bradshaw’s wardrobe, again. In the span of just a few days, the New York paparazzi has been busier than they have probably been throughout the entirety of the past year documenting the sidewalks that Sarah Jessica Parker, Kristin Davis and Cynthia Nixon have been strutting down while filming segments for the reboot of Sex and the City. While the jury is still out on whether Carrie has the technical know-how to launch a podcast (yes, that’s her job now) or whether each episode will be totally stripped of sass and LOLs without Samantha or whether the new script is any good (a single page leaked, and the world went wild), what we do know is that the fashion is still igniting passion. For this new series entitled And Just…

July 23, 2021 at 06:08AM Dressing for your age isn’t a concept I subscribe to. The wonderful thing about fashion is that it’s one of the purest forms of expression, and that should never feel restrictive. As far as preaching to you about what you should and shouldn’t wear when you reach a certain age, that’s not what Who What Wear is or ever will be about. If you like something and it makes you feel good, then that’s what you should be wearing—end of story. Still, I understand that there are specific items those from certain age brackets tend to gravitate towards, whether they mean to or not. For example, I wore a lot more heels in my teens and 20s than I do now in my 30s. But that’s not why we’re here. Instead, I want to talk about the fashion trends that typically appeal to all ages, and I’m not…

July 23, 2021 at 06:00AM The Second-Hand Shopper sees Who What Wear’s shopping editor, Joy Montgomery, join forces with some of the industry’s coolest vintage brands to show you that second-hand does not have to mean second best. This series will give you exclusive access to sellout second-hand drops, which will be hand-selected by our editor and styled to show how you can wear them for the season ahead. Prepare to get clicking because these pieces won’t stick around for long.From the iconic Portobello Market to the bustling streets of Brick Lane, the vintage-market scene has deep roots in London’s history. Seamlessly woven within the high-rise apartment blocks and shiny façades of corporate London, the markets are a perfect example of the city’s old-meets-new identity—one that continues to draw in the crowds. Of course, some of the city's most famous spots may have developed a certain polish that didn’t exist 50 years ago, yet the spirit of market-stall culture remains. For this month’s Second-Hand Shopper, I have joined forces with Goldsmith Vintage,…

July 23, 2021 at 06:00AM There’s something so incongruous about writing about autumn/winter fashion trends when the temperature gauge is hitting 29º outside. But such is the nature of the fashion world: We’re always one step ahead of the game. That being said, as I sit here with a fan blasting two inches from my face, there’s a part of me that is enjoying the prospect of cooler climes and the cosy layers and fabulous coats that come with it. I’ve always been a cold-weather dresser at heart. So allow me to be your shopping guide through the sartorial maze that is the autumn trend lineup. As always, I've shopped out each look with designer, high-street and vintage options, and so if you’re a pre-loved novice, maybe take the upcoming season as a chance to dabble in second-hand. I’ve done all the work for you. My selected trends…

July 23, 2021 at 06:00AM We take sandals very seriously at Who What Wear. Considering they’ll be one of the major purchases you’ll make in the summer, we know we need to get it just right. Over the past year, we’ve documented the new designer labels that people have loved and the big fashion houses that continue to create stylish sandals. If I’m honest, there are so many genuinely cool and chic sandals around right now that it’s very hard to choose between them. Do you want a pair of sliders with a bold logo? Or maybe you’re more of a minimalism lover who only wants simple straps and a basic colour. There are, of course, the cult labels that have built up quite a following (Amina Muaddi, we’re looking at you) as well as the brands that everyone seems to love, such as Chanel. So where…

July 23, 2021 at 05:10AM The humble camel coat has long been considered something of a hero when it comes to outerwear—and for good reason. Chic, flattering, timeless and versatile, it has serious wardrobe staying power. That’s the reason so many fashionable women rely on it and why it’s so important that you pinpoint the camel coat that really works hard for you. This is when our guidance steps in.Aïda of Basics Touch wears a Frankie Shop camel coat.Lisa Aiken wears a camel coat over white jeans and adds print and colour with accessories. Simple yet so easy to re-create.And we’re not alone in championing the iconic coat. Year in and year out, the savviest street style stars continue to choose the classic coat in favour of other standout options, confirming that this universally adored item remains the ultimate investment piece. There are many…