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July 24, 2021 at 08:00AM Holly Willoughby wearing a Rixo dress on This Morning.Rixo is a great British success story. Best friends Henrietta Rix and Orlagh McCloskey created their fashion business from the front room in their student flat in 2015. Five years later, their vintage-style dresses have had a colossal impact on how women in the UK dress. I can’t remember the last wedding I went to where I didn’t see a guest wearing Rixo, and it’s the brand that is mentioned the most among my friends. Look in any high-street store and you’ll also see its influence.Rixo creates beautiful silk dresses you can wear to any occasion and looks to vintage prints and silhouettes to ensure that these are classics you can treasure. When you’re spending £250 on a dress, you want it to be something you can wear again and…

July 24, 2021 at 08:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in magazine journalism for around 8 years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it can feel somewhat intimidating. The sheer number of products is overwhelming, the price points so wildly varying and the advice so often conflicting. Do I need to double cleanse? What’s the right SPF to wear? What’s the deal with toners? It’s a lot to take in.Personally, I’ve always been quite lazy when it comes to makeup (which, I appreciate, is a luxury) and for about a decade now under-eye concealer, mascara and eyebrow pencil have been my go-tos. This has, however, meant that I’ve ended up becoming more invested in skincare, specifically creating a routine which allows me to spend as little time as…

July 24, 2021 at 06:30AM My perfume collection is extensive. As a beauty journalist, I receive a lot of perfume. As long as any given scent doesn’t make me turn my nose up at first sniff, I’ll usually add it to my shelf. The reason for this being that my job is to try as many products as possible and get a feel for them, even if they’re not to my usual tastes. But when it comes to perfume, this can be tricky business.In order to give each fragrance in my lineup a proper go, I try to mix things up every single day. While one day I might try a head-turning oud, the next I might opt for a light musk or spring-like floral. Not just because variety is, of course, the spice of life, but also because I have found that it is the best…

July 24, 2021 at 06:32AM If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even…

July 24, 2021 at 06:20AM Grece Ghanem wearing a blue COS dress.As life slowly returns to normal, pubs and restaurants reopen and international travel begins to look like an option again for some this year, I’m finding myself revisiting new-in sections with a newfound interest now that I am wearing more than just jogging bottoms. There are three high-street summer collections in particular that I’m really impressed with: Zara, & Other Stories and COS.All of these summer collections have plenty of throw-on appeal, making them realistic for my working-from-home set-up and low-key summer plans. They also all have an elevated and timeless appeal, meaning they’ll last for summers to come. Hero pieces I have my eye on include a pink gathered-neckline midi dress from COS, a pair of bright-green trousers from & Other Stories and a blazer in a gorgeous hue from Zara.Keep scrolling to see our…

July 24, 2021 at 06:15AM As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually…

July 24, 2021 at 06:00AM Few things in life make me happier than good skin days. Waking up in the morning, looking in the mirror and being met with a flawless, glowing complexion sparks a feeling that can only be described as pure elation. The luxury of not having to slather my face in a greasy layer of pore-clogging foundation is the sort of stuff skin dreams are made of. But the reality is, such days are rare. Most of the time, I wake up to a drab complexion that features pigmentation, discolouration and the remnants of post-breakout scarring, and the only thing I can think about is how to cover it all up.This is where my problem lies. I have spent my life desperately craving the results that a layer of glowy foundation promises, but simultaneously resenting the stuff. First of all, I like my skin…

July 24, 2021 at 06:00AM My first job straight out of college was working as a fashion assistant in New York. Between dealing with student loans, navigating the sky-high rent in one of the most populated cities in the world, and just trying to find my footing in a new sophisticated world, I had to be very careful about how I spent my money. The ultimate goal was to look the part of a fashion editor on my small assistant salary. In other words, I wanted to look expensive without actually going broke. And for that, H&M came in handy.  Since then, even years later, H&M has been a staple brand in my wardrobe. It’s my go-to for outfits that look like money but cost considerably less than you’d expect. Another point I can’t overlook as a fashion editor: You’ll find a lot of emerging and dominant trends at…

July 24, 2021 at 06:00AM There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from. This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition but pack a punch via colour, print or fabric. Tonal dressing is the perfect example…

July 24, 2021 at 06:00AM The moment we saw cage (or fisherman) sandals on Instagram back in 2020, we knew that they were destined for style success, and, lo and behold, they have certainly lived up to their potential this year. Though in mainstream terms, they are still considered a niche trend, they have quickly made the rounds of fashion’s tastemakers, who have been drawn in by the old-school charm of the style. Slowly but surely, brands have been realising the power of cage sandals and creating their own iterations, and this month, it was ASOS’s turn to bring something to the table.With a variety of colourways and styles, the online brand has not scrimped on its offering, which is good news for those on a budget. We particularly have our eye on the premium leather iterations, which come in cream and black and are currently out of stock but will be…