Recent Posts

July 29, 2021 at 08:00AM If you have fine hair, you’ve probably gone through your fair share of dry shampoo, fringes sticking to your face, and curls that fall out within minutes. Styling fine hair and experimenting with cuts in the search for volume can often be tricky to master. Going for the crop or styling your already-short hair might be all you need to do to work with the texture that you’ve got. Short hair means volume, and that’s always what we’re going for, right? Thanks to some expert advice from Michael Lendon, creative director of Aveda, and Christel Lundqvist, founder of Stil Salon, we’ve got some pro tips for you to implement. Combine that with the best product picks for adding volume and texture, and you’ll be well on your way to finding the best hairstyle to make your routine easier. Ready for some style inspiration? Keep scrolling to…

July 29, 2021 at 08:00AM We’ve encountered enough badass women in their 40s, 50, 60s, and beyond to know that there are tons of outdated clichés about aging. Gone are the days where women are pressured to dress a certain way the second we hit age 40 or stop wearing our favorite makeup. (Although, there are formulas that work better for mature skin.) The general attitude around aging has seen a major shift for the better in recent years, and there’s a sense of liberation that’s come along with it that we absolutely love. While the number of years we’ve been on this earth doesn’t have to control our lives, there are, indeed, some unavoidable shifts that come up the further along we get, including changes to our hair. For this reason, many women start to consider different haircuts by the time we hit age 50.“The hair sometimes tends to…

July 29, 2021 at 08:00AM The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find.Emmanuelle Koffi wears a white lace lingerie set from Gooseberry Intimates. While they’ll save you some pennies in the process, if there’s one thing these affordable lingerie brands don’t skimp on, it’s style. From comfortable jersey triangle bralettes and big briefs to lace-trimmed teddies and even sultry see-through shorts, from an array…

July 29, 2021 at 08:00AM I’m pretty lucky. Not only do I have a job where I get to experience, write, and learn about the newest and most exciting products, treatments, and trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup artist mom who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, Dad!) Being a 73-year-old product junkie and also a Tucson-based makeup expert who specialises in educating older women about makeup and skincare, my beautiful mum knows a thing or two when it comes to choosing the best products for mature skin. Oftentimes (but not always), when I try to foist my favourite…

July 29, 2021 at 06:15AM As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather…

July 29, 2021 at 06:14AM When we need a quick wardrobe refresh—something to reignite our fashion fire and make getting dressed exciting again—we know just where to turn: Zara. Always one of the first brands to pinpoint the season’s top looks, Zara is known for starting trends, not merely following them. Right now, there are nine items that Zara is specifically getting right, all of which loan themselves very well to the summer 2021 aesthetic we’re in the process of aligning our outfits to.Claire wears a backless jacquard dress from Zara. We’re in the midst of summer (what a summer it’s turning out to be at that), and Zara has just made seeing out the next few months feel like a fun sartorial challenge rather than a slow descent into chillier climes. It’s making the most of summer so we can make the most of summer. And for…

July 29, 2021 at 06:13AM Katie Holmes, queen of low-key trends, just wore a high-key trend in a very low-key way. And this is why everyone is obsessed with what she wears. She doesn’t try too hard, yet she can pull off almost anything. The trend in question is cut-outs, and they’re wildly popular this summer. I basically shop for a living, and I come across cut-out pieces on practically every shopping site I peruse (of which there are many).While walking around NYC recently, as she often does, Holmes wore a crop top with a long white skirt with cut-outs at the waist (!) and her signature black leather Birkenstocks. Based on my Instagram, which includes many a fashion person wearing cut-out items these days, this outfit is sure to have plenty of fans. If you count yourself as one of them, scroll to shop…

July 29, 2021 at 06:10AM Given the glorious weather most of the country has been enjoying lately, it’s hard to imagine it being any other way—at least for the next month or so. But we all know how quickly temperatures can drop here in the UK, so it never fails to have a few outfits and key pieces on standby for when it inevitably does so. The big question is, what to wear in 15-degree weather?Fifteen degrees might seem chilly, especially when you compare it to the highs of 25+ we’ve been experiencing. Still, it’s actually a pretty comfortable temperature—not too hot, but not too cold. Still, this indeterminate forecast makes it difficult to dress for. Wear too thick a knit, and chances are you’ll feel flushed, whereas breezy, lightweight textures like linen might feel too cool on their own. So, to help you…

July 29, 2021 at 06:09AM When it comes to summer purchases, pretty dresses rank high on our wish list. There’s just something about slipping into a frock that makes you feel instantly fabulous. Incredibly easy to style—all you need is a couple of key accessories or, for days spent indoors, your slippers—a dress always makes for a foolproof outfit solution. Now that temperatures are peaking, even those who remain faithful to their loungewear sets can’t resist switching up their daily wares to include a dress or two. And, as it happens, there are a handful that we keep seeing over and over again on social media.While there are plenty of options out there to choose from, there are a few trending dresses we (and our fashion friends) are especially into this season, all of which you’ll find below.They all look different at first glance, but there…

July 29, 2021 at 06:00AM While trending haircuts come and go and certain hair colours feel more seasonal than others, there’s a certain hairstyle that people search for all-year-round: the best one for thin hair. Sure, it’s vague, but it’s undeniable that our quest for thicker-looking hair is timeless. And between seeking out the best strand-boosting products to the colours that actually look good on finer hair, we’ve been really getting our heads down here at Who What Wear to find out what works. Luckily, with hair experts on hand to answer all of our thin hair questions, we’ve come up with a conclusive list of the best hairstyles for thin hair. Yes, from salon cuts to at-home ‘dos, these 6 hairstyles will genuinely make thin hair look thicker.It’s a good job that hair salons are open again because thin hair really benefits from regular trims to avoid those straggly ends that can make fine hair look…