Recent Posts

July 23, 2021 at 06:00AM There’s something so incongruous about writing about autumn/winter fashion trends when the temperature gauge is hitting 29º outside. But such is the nature of the fashion world: We’re always one step ahead of the game. That being said, as I sit here with a fan blasting two inches from my face, there’s a part of me that is enjoying the prospect of cooler climes and the cosy layers and fabulous coats that come with it. I’ve always been a cold-weather dresser at heart. So allow me to be your shopping guide through the sartorial maze that is the autumn trend lineup. As always, I've shopped out each look with designer, high-street and vintage options, and so if you’re a pre-loved novice, maybe take the upcoming season as a chance to dabble in second-hand. I’ve done all the work for you. My selected trends…

July 23, 2021 at 06:00AM We take sandals very seriously at Who What Wear. Considering they’ll be one of the major purchases you’ll make in the summer, we know we need to get it just right. Over the past year, we’ve documented the new designer labels that people have loved and the big fashion houses that continue to create stylish sandals. If I’m honest, there are so many genuinely cool and chic sandals around right now that it’s very hard to choose between them. Do you want a pair of sliders with a bold logo? Or maybe you’re more of a minimalism lover who only wants simple straps and a basic colour. There are, of course, the cult labels that have built up quite a following (Amina Muaddi, we’re looking at you) as well as the brands that everyone seems to love, such as Chanel. So where…

July 23, 2021 at 05:10AM The humble camel coat has long been considered something of a hero when it comes to outerwear—and for good reason. Chic, flattering, timeless and versatile, it has serious wardrobe staying power. That’s the reason so many fashionable women rely on it and why it’s so important that you pinpoint the camel coat that really works hard for you. This is when our guidance steps in.Aïda of Basics Touch wears a Frankie Shop camel coat.Lisa Aiken wears a camel coat over white jeans and adds print and colour with accessories. Simple yet so easy to re-create.And we’re not alone in championing the iconic coat. Year in and year out, the savviest street style stars continue to choose the classic coat in favour of other standout options, confirming that this universally adored item remains the ultimate investment piece. There are many…

July 23, 2021 at 05:05AM There will be times when finding a suitable and exciting wedding guest outfit can feel Everest-level challenging. A look that complements the venue, mood, bride and the many itinerary-related obstacles that get thrown one’s way is difficult enough, but when you’ve also got an ever-changing diary and event dates shifting faster than you can say “Pass me the Prosecco,” things get even harder. Last-minute weddings are springing up all over the place, and invitees need to be prepared. What I want to tell you is this: You’ve got this. No, literally—you’ve already got the clothes for this. Whether you’ve got 24 hours or 24 days to prep, odds are your wardrobe already contains a handful of tried-and-tested wedding guest outfit options you can lean on. And it’s not like this year has provided many opportunities for other people to see your best clothes, so…

July 22, 2021 at 12:00PM There’s nothing quite like seeing a celebrity wearing a cool new brand that you’ve never seen before. But it’s even better when you discover that it’s affordable. JW PEI’s bags have been spotted on the likes of Emily Ratajkowski and Gigi Hadid and influencers are also getting in on the act with Who What Wear favourite Lydia of @femmeblk also wearing one of the brand’s coveted bags. So what makes these totes so special? The bags are minimalist in design and never showy, however small details like a ruched handle or a new take on the baguette bag make them stand out. Perhaps its real selling point is its range of on-trend colours, with one 2021’s biggest colours, green, featuring prominently in its latest collection. Or maybe that it’s actually affordable with the priciest of the bags coming in at £129. JW PEI…