Recent Posts

July 28, 2021 at 06:00AM Ah, the French. Our obsession with the styleaesthetic of French women is well documented here on Who What Wear. Mainly because French women are known for their classic, effortless beauty and fashion vibes. They stick with the simple, chic things they know while remaining perfectly blasé about what’s cool for now. This is especially true for French women over the age of 50—women like actress Isabelle Huppert, former French first lady and model Carla Bruni and Vogue Paris editor in chief Emmanuelle Alt, who manage to gracefully age like (pardon the cliché) a fine bottle of Bordeaux. Ugh, how we aspire to the French woman’s approach to getting older…A recent conversation with Marie-Laure Fournier, president of Fournier PR + Consulting, inspired us to put together the following shopping list of the makeup products French women over 50 swear by. “A French women at 50 years old…

July 28, 2021 at 06:00AM How do you find expensive-looking summer buys on the high street? After working in fashion for quite some time, I have an instinct for determining what affordable pieces could pass off as designer. But there are definitely a few boxes that need ticking to ensure that they look as expensive as possible. The first thing I look at is the material. A non-man-made fibre is ideal. Cotton, lyocell and linen are always materials I look to for that more luxe-looking sheen, especially during the warmer months. The next tip is the silhouette of the piece. Does it fit with current trends that have come straight off the S/S 21 runways? If so, I tend to think it looks more designer. That said, classic items such as blazers and shirtdresses in muted tones also tend to look richer.While most of the items below are simple, elegant pieces that…

July 28, 2021 at 05:21AM Chloé Pierre is the London-based entrepreneur, digital marketing expert, author and influencer who founded wellness platform Thy.self with the aim to diversify a space that hadn’t previously resonated with her. Pierre's debut book, Take Care: The Black Women’s Guide to Wellness, is now available for preorder ahead of its launch next year, and she’s also well respected within the fashion and beauty industries for not only her spot-on looks and content but also her willingness to be outspoken on topics such as self-love and size inclusivity. Oh, and she’s pregnant with her first child—so things are pretty busy right now for this multi-hyphenate! Here, she shares the key items that have kept her feeling and looking like herself during her pregnancy. There’s so much that as a woman that we don’t know about going into parenthood, especially in the early days of pregnancy. Something clearly overlooked, time and…

July 28, 2021 at 05:10AM When it comes to the revolutionary power and the decadent style of Gatsby-era fashion, you can’t deny the freedom-fuelled razzle-dazzle of the 1920s. Flapper dresses with string pearls, feather boas, and cloche hats (worn without a hint of irony), Chanel’s then-radical androgynous “garçonne” silhouette… It was a time of wild abandon, empowering new cuts, shorter hemlines, and unabashed party dressing. Marlene Dietrich, Joan Crawford, and Zelda Fitzgerald (née Sayre) ruled the style scene, and we’re only just getting started on why this is the decade our wardrobes should be really celebrating. A century later, it might be surprising to learn that we still, perhaps without even realising it, constantly reference this decade in our wardrobes. Not only do we still wear plenty of trends created during that rebellious time (hello, LBD), but the ‘20s are also still used as inspiration…

July 27, 2021 at 03:39PM Even though it was pretty refreshing to see the A-list sporting loungewear looks just like we were last summer, we’re even more excited about seeing the outfits our favourite celebrities have been wearing as they’ve re-emerged this summer. Whether it’s a warm-weather break or a walk through the streets of NYC, they (and their stylists) have hit the nail on the sartorial head with their blend of effortlessly cool, casual-but-classy ensembles.Ahead, we have an edit of our favourite celebrity outfits of the season and are highlighting the key buy you’ll need to re-create each of them for yourself. Chances are, you’ll already have a handful of the items in your wardrobe, and their fresh styling suggestions just might be the thing you need to break you out of your legging rut.Scroll on to see the celebrity outfits we’re impressed by this year.Next…

July 27, 2021 at 08:00AM In case you didn’t get the memo, when it comes to the latest hair trends, the shorter the cut the better. Lobs, bobs, and blunt cuts are seeing a lot of love lately, and many fashion influencers have been reaching for the scissors (or, you know, booking a hair appointment). For curly hair, the short-cut trend brings a lot of potential when it comes to revamping your style. A shorter length, cut above the chin, can give curly textures a lot of extra body and volume. The cut can be carefree and, if you fancy, give off “sexy bedhead” But as most curly-haired folks know, it can take some work to make your curls do as they’re told. Can short curly hair be low-maintenance? No matter your curl pattern, density, or face shape or whether you have loose waves or tight…

July 27, 2021 at 08:00AM I’m a huge fan of ‘70s fashion—the era created a host of trends that still stand up today, whether you realise they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet and corduroy, boho blouses, midi skirts and so on. While the '70s sweeps over the runways every couple of seasons, there’s always still a hint of it on the streets if you look closely.Think of the iconic designer names that were indelibly marked into history during this decade, like Yves Saint Laurent, Karl Lagerfeld and Diane von Furstenburg. It was also a period where mass-market, trend-driven fashion was also more readily available. Barbara Hulanicki’s Biba kick-started the idea in London a decade earlier, alongside boutiques like Bus Stop, and cool, connected girls were able to switch up their…