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August 04, 2021 at 08:00AM Do you feel that? The flowers are blooming, the sun is staying out longer, and celebrities are back at it with their bikini posts. That’s right—nature is healing, and the Earth is returning to its natural state. With all things summer on the brain, we can’t stop thinking about all the stunning swimwear trends that are hitting the market right now, and based on the Instagram feeds on our favourite A-listers, neither can they. True, there might only be a handful of days that we’ll be wearing these in the UK but we can still hope that the summer is going to be hot. Celebs from Hailey Bieber to Lizzo to Jennifer Lopez (who quite frankly never takes a day off) aren’t waiting another moment to break out their chicest swimwear looks, and in true Who What Wear fashion, we’re here to document every last bikini. As summer goes from…

August 04, 2021 at 08:00AM A good moisturiser is a skincare staple. Second only to thoroughly cleaning the skin with a great cleanser, a moisturising cream is the most important step in your routine to ensure you’re flooding the skin with hydration and vital antioxidants. Plus, a good one will act as the final step in protecting your skin against environmental aggressors during the day and will help your skin cells recharge and rejuvenate overnight.The problem with many moisturisers, however, is that they can be the most expensive element of a good skincare routine. With clever active ingredients and luxe textures, when it comes to the final step of your routine, you can expect to pay a little more, but that doesn’t mean you should have to.There are now some seriously amazing dupes out there from more affordable brands—all of which offer a high-quality product…

August 04, 2021 at 08:00AM Six years ago, my family experienced a huge scare when my then 65-year-old mom was rushed to the ER in order to receive an emergency cardioversion—aka a medical paddle used to restart her heart. The day before the trip to the emergency room, we’d been travelling, and my mom (who has since discovered she has an extreme sensitivity to sugar) had a pumpkin spice latte and an almond-filled French pastry for breakfast and then later on after dinner a small vanilla ice cream cone. As she explains, it was enough sugar (at least for her) to send her heart into atrial fibrillation, or an uneven heart rhythm.“As scary as the experience was, it turned out to be a blessing in disguise,” she tells me. “I banished heavy sugar doses from my diet and noticed that my skin started…

August 04, 2021 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

August 04, 2021 at 08:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth.Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words,…

August 04, 2021 at 06:06AM Choosing which colours to decorate your home with is probably the most important decision you’ll make with regards to your interiors. Like fashion, homeware aesthetics fade in and out of popularity, but, as far as colour trends go, it pays to go with your gut and invest in the hues that make you happy and feel at ease in your space.This, however, doesn’t mean you have to opt for a wholly neutral palette. Bright colours might be what makes you tick, and that’s okay, especially at the moment, when many bright hues have made an impressive and stylish comeback on the interiors scene, providing us with a much-needed refresh from the cold, grey shades that dominated for the longest time.So, if you’re looking to switch up your home with a new shade, or, if you’re like me and want…

August 04, 2021 at 06:00AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path.My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands and their best new-in pieces. Prepare to smugly name-drop these labels next time you WhatsApp your fashion-loving friends.Aligne…

August 04, 2021 at 06:05AM A vast majority of lingerie trends come and go, but knickers are for life, which is ironic, seeing as they’re the underwear style that is constantly overlooked.Bras command most of the attention, likely because they can be styled in a way that makes them integral to your outfit—think a flash of lace underneath an unbuttoned blouse, or simply on its own as your ensemble’s main focal point. However, as knickers are, for the most part, going to be covered up (sheer and naked dresses aside), they’re all too often forgotten about. It’s a shame, seeing as there are so many beautiful briefs to be had out there.Now, though, lingerie brands are putting knickers back in the spotlight, making shopping for your smalls a more stylish endeavour than ever before. But do you know your Brazilian from your bikini?…

August 04, 2021 at 06:00AM If you were to take a look through my beauty stash it would quickly become evident that while there are certain makeup items that I undeniably love—the sheer quantity of tomato-red lipsticks and liquid highlighters in my dressing table speaks volumes—it’s obvious that I’m a skincare girl at heart. That’s not to say that makeup doesn’t bring my joy; the cheer-inducing benefits of a vibrant eyeliner or bright shadow shouldn’t be underrated. However, while basic makeup products like foundations and concealers usually make their way into my rotation, I tend to swiftly donate more adventurous products—I’m talking glitter eyeshadows and holographic highlighters—to friends who’ll be able to show them a little more love.So, it’s as much a surprise to me as it is to anyone that a new launch from Morphe 2—the cool Gen Z sub-brand of US makeup brand Morphe—not only caught my attention, but has since taken up permanent residence in my…

August 04, 2021 at 06:00AM While some are returning to European beaches for the first time since lockdown, others are choosing to holiday a little closer to home this year at the nearest seaside town. Whether you’re packing for a trip abroad or a staycation, below we’ve combed through Instagram to find some of the best summer holiday outfits that will suit all itineraries. Whether you are in Wales or Mykonos, this is an opportunity to dress up and have fun with your outfits once again. The looks we have saved all have an adventurous spirit, with bold rainbow prints or interesting layering and silhouettes. Think scarves as tops, backless blouses and wacky jumpers.Wherever you’re heading this August, we think you might find some outfit ideas you’ll love below—and so we’ve provided shopping inspiration for each.Yes, she’s styling a scarf as a top. The…