Recent Posts

July 31, 2021 at 08:00AM Do you feel that? The flowers are blooming, the sun is staying out longer, and celebrities are back at it with their bikini posts. That’s right—nature is healing, and the Earth is returning to its natural state. With all things summer on the brain, we can’t stop thinking about all the stunning swimwear trends that are hitting the market right now, and based on the Instagram feeds on our favourite A-listers, neither can they. True, there might only be a handful of days that we’ll be wearing these in the UK but we can still hope that the summer is going to be hot. Celebs from Hailey Bieber to Lizzo to Jennifer Lopez (who quite frankly never takes a day off) aren’t waiting another moment to break out their chicest swimwear looks, and in true Who What Wear fashion, we’re here to document every last bikini. As summer goes from…

July 31, 2021 at 08:00AM First of all, let me speak about the elephant in the room. At age 41, I am still young and have healthy skin (thanks to a stringent routine of cleansing, toning, treating, moisturising and sunscreening since age 14), and quite honestly, I feel better in my skin than I ever have. But there’s no denying the collagen depletion and bone loss that comes with age. Yes, that’s right. Apparently, bone mass peaks around ages 25–30 years and declines gradually thereafter in both men and women. Yay!  This is why I started having fillers at around age 37. (You can read my previous articles where I wax lyrical about liquid facials and lip fillers.) Now that I’m entering my 40s, I wanted to try something that didn’t just fill the depleted areas but that actually helped my own body generate its own collagen over time.…

July 31, 2021 at 08:00AM Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality.So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can be very easy for it…

July 31, 2021 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

July 31, 2021 at 07:05AM We all know Zoë Kravitz is cool, and that her coolness was inevitable before she was but a twinkle in her parents’ eyes. With bohemian actress and goddess Lisa Bonet as her mother and rock legend Lenny Kravitz as her father, it was already written in genetic code/the stars that her style would be effortless, her beauty unmatched, her skills infinite and her wardrobe impeccable. It’s not fair for the rest of us to be dealt this card, of course, but it does still mean that we have a fashion icon to go in the history books and provide us with some pretty great casual ensembles along the way. Recently, Zoë has been hitting the streets of NYC looking particularly great, approaching her hot-weather ensembles with a laid-back attitude and using the kind of pared-back pieces we actually all have in…

July 31, 2021 at 07:00AM I love a good bit of minimalism in the summer. Don’t get me wrong. I’m not averse to bright colours, but there’s something so chic about wearing muted tones in the heat. This year, as I won’t be heading overseas or to anywhere that actually has hot weather (thanks, British summer), I want to pretend I’ll be on the beaches of Ibiza or the Cote d'Azur, and H&M’s latest summer collection is going to help me do just that. Full of floaty dresses and loose-fitting tops, I plan on wearing these items from now until September. But I’m not a total lunatic, so I’m also eyeing up the slub-knit tops and the chic tailored blazers because as André 3000 says, “You can plan a pretty picnic, but you can’t predict the weather.” For anyone who’s lost with their summer wardrobe, I…

July 31, 2021 at 06:33AM Shops are brimming with summer dresses right now. So many, in fact, that the selection can be overwhelming. Where can you find a pick of the best? Right here, of course. Not only have we done our research in terms of key trends for summer, but we’ve also found styles you’ll be wearing way beyond this season. These are frocks you’ll be able to pull out in 2023 and still be smug about how great they are. From roomy T-shirt dresses and of-the-moment cut-out styles to smocked silhouettes (a trend we don’t see disappearing anytime soon) and classic florals, there’s a style to suit everyone—even those who don’t identify as dress lovers.At the top of our most-coveted list is COS’ gathered dress, which comes in both black and a beautiful dark green. Add heels and a clutch and it’s a perfect option for a statement-making (and buffet-friendly) wedding guest…