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July 28, 2021 at 06:18AM A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered. Still, coming to terms with its newfound chicness can be difficult, as the motif is so rooted in pop culture. Heck, it wasn’t all that long ago that leopard print was considered tacky (hello, Janice from Friends or Kat from EastEnders) and synonymous with the “mutton dressed as lamb” stereotype, outdated as it may be.In 2021, however, it has been widely embraced by the fashion crowd, most notably by achingly cool influencers such as Léna Farl, Kellie Brown, Anne Laure Mais and Grece Ghanem. And it seems they’re not alone in their…

July 28, 2021 at 06:15AM Living in the moment is something we’ve all had to become accustomed to, which has proven difficult for habitual planners, like me, who like to know precisely what they’re doing—and, inevitably, what they’ll be wearing—ahead of time. But now, as our lives continue to open back up and we can make plans, we’re excited to look to the future once more. What do the following months hold? Autumn. And what does autumn mean? There are glorious new clothing options to consider. Ask most of the Who What Wear team, and they’ll tell you that autumn is their favourite season to dress for. It’s still warm enough not to require bundling yourself up in ridiculously chunky layers but cold enough to dabble in cosy textures and interesting styling ideas. We also find ourselves consistently drawn to the rich, expensive-looking colour…

July 28, 2021 at 06:06AM It’s not easy being petite. For all the money you spend on clothes, often you have to then fork out even more for alterations. Hemlines are too long, billowing sleeves have too much excess fabric, and don’t even get me started at waistlines that usually end up sitting somewhere around your hips. Thankfully though, there are currently several brands that are making things easier for those of us lacking a little bit of height. From Reformation to New Look, Boden to ASOS, dedicated petite ranges are becoming much easier to find if you just know where to look. Generally, I find dresses to be one of the hardest items to shop for, as there are often several different elements that can end up looking too oversize. While with a skirt, you might only have to alter the hem, dresses provide the added difficulty of potentially…

July 28, 2021 at 06:08AM In the pursuit of making your outfits look cooler, there’s something you really ought to know. You don’t have to invest in a haul of new clothes to make them so. In fact, the secret to adding instant polish, attitude and elevation to your ensembles lies with one key accessory: sunglasses.We consider sunglasses to be a year-round staple—something we always reach for in our handbags regardless of the season. But now, as we find ourselves at the peak of summer, chances are you’ve bumped upgrading your shades up a couple of spots on your to-do list. While you can quite easily pick up a new pair as you browse online (the high street has plenty of low-cost, on-trend options to choose from), some sunglasses brands are in a league of their own. We hope you’re ready because we’re about to…

July 28, 2021 at 06:00AM Having combination skin can be a real minefield when it comes to picking your skincare. Should you seek out products that dial down the oiliness or alleviate the dryness? If you focus on one, will you exacerbate the other? Luckily, last winter it seemed that I finally found my skincare groove. My face was hydrated and plump, and any oiliness was under control. My technique? Light layers of serums and creams—and even nighttime oils when needed—to lock in hydration. But then spring and summer rolled around and I was back to square one. The oilier parts of my skin were getting out-of-control shiny and I found myself having to blot every couple of hours no matter what products I applied. And despite the increased oil levels, my skin also felt tight as it adjusted to a warmer climate.Honestly I felt like I just couldn’t win,…

July 28, 2021 at 06:06AM What is it about easy outfit ideas that are just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly (see our ways to clear out a wardrobe if you’re really struggling on this point). Either way, we all have those days where getting dressed is a chore. And summer calls for the easiest outfits to avoid a sweat-inducing panic before the day even begins to heat up. You know, the low-maintenance dresses that only require a sandal to be complete. Or the throw-on two-piece that is light, comfortable and effortlessly versatile with an accessory switch. Although these pieces need little introduction, each summer there are new recipes for success when it comes to creating the perfect look. So rather than get in…

July 28, 2021 at 06:00AM Ah, the French. Our obsession with the styleaesthetic of French women is well documented here on Who What Wear. Mainly because French women are known for their classic, effortless beauty and fashion vibes. They stick with the simple, chic things they know while remaining perfectly blasé about what’s cool for now. This is especially true for French women over the age of 50—women like actress Isabelle Huppert, former French first lady and model Carla Bruni and Vogue Paris editor in chief Emmanuelle Alt, who manage to gracefully age like (pardon the cliché) a fine bottle of Bordeaux. Ugh, how we aspire to the French woman’s approach to getting older…A recent conversation with Marie-Laure Fournier, president of Fournier PR + Consulting, inspired us to put together the following shopping list of the makeup products French women over 50 swear by. “A French women at 50 years old…

July 28, 2021 at 06:00AM How do you find expensive-looking summer buys on the high street? After working in fashion for quite some time, I have an instinct for determining what affordable pieces could pass off as designer. But there are definitely a few boxes that need ticking to ensure that they look as expensive as possible. The first thing I look at is the material. A non-man-made fibre is ideal. Cotton, lyocell and linen are always materials I look to for that more luxe-looking sheen, especially during the warmer months. The next tip is the silhouette of the piece. Does it fit with current trends that have come straight off the S/S 21 runways? If so, I tend to think it looks more designer. That said, classic items such as blazers and shirtdresses in muted tones also tend to look richer.While most of the items below are simple, elegant pieces that…

July 28, 2021 at 05:21AM Chloé Pierre is the London-based entrepreneur, digital marketing expert, author and influencer who founded wellness platform Thy.self with the aim to diversify a space that hadn’t previously resonated with her. Pierre's debut book, Take Care: The Black Women’s Guide to Wellness, is now available for preorder ahead of its launch next year, and she’s also well respected within the fashion and beauty industries for not only her spot-on looks and content but also her willingness to be outspoken on topics such as self-love and size inclusivity. Oh, and she’s pregnant with her first child—so things are pretty busy right now for this multi-hyphenate! Here, she shares the key items that have kept her feeling and looking like herself during her pregnancy. There’s so much that as a woman that we don’t know about going into parenthood, especially in the early days of pregnancy. Something clearly overlooked, time and…

July 28, 2021 at 05:10AM When it comes to the revolutionary power and the decadent style of Gatsby-era fashion, you can’t deny the freedom-fuelled razzle-dazzle of the 1920s. Flapper dresses with string pearls, feather boas, and cloche hats (worn without a hint of irony), Chanel’s then-radical androgynous “garçonne” silhouette… It was a time of wild abandon, empowering new cuts, shorter hemlines, and unabashed party dressing. Marlene Dietrich, Joan Crawford, and Zelda Fitzgerald (née Sayre) ruled the style scene, and we’re only just getting started on why this is the decade our wardrobes should be really celebrating. A century later, it might be surprising to learn that we still, perhaps without even realising it, constantly reference this decade in our wardrobes. Not only do we still wear plenty of trends created during that rebellious time (hello, LBD), but the ‘20s are also still used as inspiration…