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August 01, 2021 at 08:00AM Personal style can be mastered at any age—there is no magic number or milestone birthday that can claim to be the pivotal point. Some lucky fashion lovers manage to find their signature look early on and hold onto it throughout their lives, adjusting and updating it ever so slightly to suit the changing times and trends. For others, understanding the outfits and clothes you feel most comfortable in can be a more arduous and experimental process.Whichever camp you reside in, there’s no denying that as you get older, your tastes and wardrobe needs change. For example, aged 33, I now realise that all of the cheaper, trend-ticking items I bought on the high street in my 20s haven’t stood up, so I’m endeavouring to buy less and buy better. My mum, who is in her 70s, is still…

August 01, 2021 at 08:00AM Everyone deserves a beauty editor in their group chat for on-the-go questions on everything from the best concealer to where to go for a manicure that’ll last beyond the weekend. With the enviable job of testing and reviewing a seemingly endless supply of beauty products, they’re the best bet for product recommendations. The downside? When you’ve got every beauty brand in the world at your disposal, that often equates to using products that have a whole lot of numbers succeeding the pound sign. So we decided to have a chat with the beauty editors we have on speed dial to find out what affordable beauty products they use that rival the expensive ones out there. Keep scrolling to find the editor-approved affordable buys that you need to add to your routine. “I have a real body lotion aversion. I can’t stand the cold, so hopping round a…

August 01, 2021 at 08:00AM Ever since I became aware of my hair back in high school when I finally retired my beloved slick ponytail, I’ve lamented my fine, thin locks. And after becoming a beauty editor, it’s become my mission to find out which haircuts are best for feigning the look of fuller, thicker hair. Here’s what I’ve learned: it’s all about the optical illusions your stylist creates in addition to how you care for and maintain your cut at home.“If you have fine or thin hair, the haircut you choose is super important,” explains celebrity hairstylist Ted Gibson. “In general, blunter lines are always better, and if you do opt for layers, keep them minimal. Bobs, lobs, long hair that’s roughly one length, and pixies are great for this type of hair.” Oh, and avoid heavy hair products and overworking your hair at all…

August 01, 2021 at 08:00AM If there’s one thing we know, it’s that Who What Wear readers are obsessed with two things: dresses and shoes. These two subjects always dominate our So Should I Buy This? Facebook group, and now that we find ourselves on the cusp of bare-leg season, they’re proving to be all the more practical.While we’re quick to cover the latest trends across both wardrobe items, we thought we’d go back to basics and have a look at the shoes we should be wearing with dresses this summer. As such, we can conclude that there are seven key footwear styles that seem to suit dresses more than other shoe types.Chances are you’ll already own some (if not all) of the shoes on our list, but that’s the beauty of taking a step back from the noise of the trends and, instead,…

August 01, 2021 at 08:00AM I don’t know about you, but the past year has felt long. I’ve got more grey hair and more wrinkles, and despite going to bed earlier, I’m still tired. There’s no denying that I’ve felt like I’ve aged faster in lockdown. While there’s nothing inherently wrong with this (I have no issues with changing hair colour or a few lines on my face), the speed at which it has happened has been a little disconcerting. I want to feel like myself again, and for me, that means getting a haircut. Over the past few months, I’ve lost count of the number of people who have said their hair needs cutting, from my husband to my colleagues as well as my parents. The craving to get a chop has been strong. Personally, I’m desperate to get my hair cut back into a…

August 01, 2021 at 06:18AM When your job is to find emerging trends and show your fellow fashion enthusiasts the must-haves each brand has to offer at that particular moment, you’d assume I’d be an open-minded shopper. This is true to an extent, as very rarely will I disregard wearing a trend before trying it for myself. Admittedly, however, I tend to shop in certain stores for certain things. Take & Other Stories: As soon as I cross its threshold (both in real life or online), I know I’ll come away with one of two things: blouses or a pair of jeans. Similarly, Zara is my one-stop-shop for bags and blazers, while Mango serves as my go-to for blazers.  Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.The downside is that I’ll enter a store with blinders on, seeking out the pieces I usually…

August 01, 2021 at 06:00AM I’ll admit a year-plus of quarantining left me pretty neglectful in terms of my nails. With nowhere to go and no one to see, why put in the effort to paint them and painstakingly wait for them to dry? Of course, that all changed once summer came around and my social calendar filled up. Now, I’m obsessed with giving myself DIY manicures at home, being sure to switch up my polish on a weekly basis.We typically associate bright and neon colours with summer, but 2021’s current nail color trends span a range of shade categories—from chic neutrals to pretty pastels, and yes, of course, still plenty of brights. And while these shades look great on a basic solid manicure, they’re also perfect for incorporating into your choice of nail art designs.Ahead, I’ve rounded up the seven cute nail…

August 01, 2021 at 06:05AM I definitely subscribe to the notion that shopping is a form of therapy; even window shopping puts me in a mediative-like state. Still, there are two items I find particularly stressful browsing for. Jeans being one of them (is it just me, or is it always an effort for you, too?). The other? Boots. As much as I love them, boots don’t seem to love me back. I’m petite in height (I hover around the 5’ 3" mark, but I swear I’ve started shrinking), hourglass and a size 12. This, however, seems to be an unfortunate combination when it comes to finding boots that suit and fit my frame, and I know I’m not the only one with this predicament. This is why I always stick to and actively seek out classic boot styles and trends that never date. So, when…

August 01, 2021 at 06:00AM The history of the Breton stretches back to the start of the 19th century, with fisherman wearing tops made out of wool to protect themselves from the elements. It wasn’t until 1913 that Coco Chanel introduced the iconic stripe into the mainstream fashion market with her marinière, or ‘fisherman’, tops. Cut to 2021 and the Breton has become a ubiquitous item in the wardrobes of the general public, with its democratic appeal that transcends generations, gender and budgets.Since its inception the Breton stripe has also broken free from its 'basic-top’ origins and can now be found in a plethora of formats: From swimsuits and dresses to shirts and trousers. While these new iterations might not adhere to the original naval specifications (21 white stripes on the torso, measuring 20mm in width and 21 blue stripes of 10mm width, if you were wondering), they’re still imbued with that unique brand of ageless style that the…

August 01, 2021 at 06:00AM While a holiday for many of us still looks like a few days in Norfolk or Cornwall, several celebrities are starting to return to their yachts, heading to the likes of the Amalfi Coast and St Tropez. Envy inducing holiday pictures are back on our Instagram feeds in a big way. The locations may vary, but there is one thing these pictures all seem to have in common— loud, look-at-me bikinis. The general swimwear trend seems to be the bolder the better for 2021, with jazzy prints and vibrant colours. It’s a punchy palette you can’t help but smile at, with lime greens, oranges and bright pinks. People are certainly making up for lost time when it comes to their holiday wardrobes, and having as much fun as possible. Keep scrolling to see the bikinis Emily Ratajkowski, Cara Delevingne and…