Recent Posts

August 10, 2021 at 08:00AM I’m old enough to remember Y2K fashion the first time around. I can still vividly recall the cowl-neck black top I wore with my knee-length stonewash denim skirt and a choker for New Year’s Eve 1999. I loved that outfit at the time, and 14-year-old me was very happy about it, but I know there isn’t much from it I’d wear today. However, thanks to Tik Tok and the fact that the 2000s were 20 years ago, there is a current revival going on of everything related to Y2K fashion. According to a Stylight report these turn-of-the-millennium trends are booming, thanks to Gen Z discovering and showcasing them on Tik Tok. While I’m not keen to re-create much from my wardrobe from that era, there are plenty of other trends that still look good today. I delved into the archives to dig up some of the…

August 10, 2021 at 07:01AM Dresses are my favourite thing to shop for. More often than not, I’ll return trousers or tops based on their unpredictable fit, but I find it easier to tell whether a dress will fit and suit me, even if I only have a product shot to go by. Another plus side of dresses is I find that you don’t need to spend a fortune to find a really beautiful one.Handily, I’ve become a dab hand at spotting a great affordable dress. Putting my skills to the test, below, I’ve curated an edit of affordable dresses that you’ll wear now and throughout the next few months. It’s worth noting that one person’s idea of what’s affordable will always differ from the next, but with standout dresses from as little as £29 (from COS no less) and peaking at £120, I’ll let you…

August 10, 2021 at 06:38AM Over the next few months, you’re going to hear us talk about many fall trends, most of which we’ll be embracing with open arms. However, our wardrobes aren’t limitless, meaning we need to be just as thoughtful about the trends we invest in as you are. As such, we thought we’d cancel out all the new-season noise and bring you a concise edit of the autumn trends our Who What Wear UK editors (and a couple of guest contributors from the U.S. team) are prioritising buying over the rest. While we all chose different garments, there’s undeniably a common theme, and that's relishing the opportunity to get dressed up. This doesn’t have to mean high heels and ball gowns, and for us, it manifests in everything from smart tailoring and vibrant colourways to luxury knitwear and feel-good minis. After a year of living…

August 10, 2021 at 07:01AM Dresses are my favourite thing to shop for. More often than not, I’ll return trousers or tops based on their unpredictable fit, but I find it easier to tell whether a dress will fit and suit me, even if I only have a product shot to go by. Another plus side of dresses is I find that you don’t need to spend a fortune to find a really beautiful one.Handily, I’ve become a dab hand at spotting a great affordable dress. Putting my skills to the test, below, I’ve curated an edit of affordable dresses that you’ll wear now and throughout the next few months. It’s worth noting that one person’s idea of what’s affordable will always differ from the next, but with standout dresses from as little as £29 (from COS no less) and peaking at £120, I’ll let you…

August 10, 2021 at 06:38AM Over the next few months, you’re going to hear us talk about many fall trends, most of which we’ll be embracing with open arms. However, our wardrobes aren’t limitless, meaning we need to be just as thoughtful about the trends we invest in as you are. As such, we thought we’d cancel out all the new-season noise and bring you a concise edit of the autumn trends our Who What Wear UK editors (and a couple of guest contributors from the U.S. team) are prioritising buying over the rest. While we all chose different garments, there’s undeniably a common theme, and that's relishing the opportunity to get dressed up. This doesn’t have to mean high heels and ball gowns, and for us, it manifests in everything from smart tailoring and vibrant colourways to luxury knitwear and feel-good minis. After a year of living…

August 10, 2021 at 06:23AM It’s hard to believe August is already here. It seems like just yesterday we were enjoying those first few picnics in the park as the weather started to warm up. Though, with the final summer month’s arrival, it’s time to kick back and enjoy the last vestiges of the season (sorry, but this is Britain, after all) and embrace everything that your warm-weather wardrobe has to offer. Clad yourself in gingham, forgo jackets for as long as possible, wear your favourite floral dresses on rotation and accessorise yourself in all the basket bags and chunky sandals you can get your hands on.You might be bored of them now, but we promise come October, you’ll be dreaming of these balmy heatwave days. If you’re in need of some inspiration for the coming weeks, Instagram is currently stuffed full of enviable outfits. From…

August 10, 2021 at 06:00AM It may sound premature to say that we’re already starting to fine-tune our autumn shopping lists, but with the British summer flip-flopping between 30 degree heat and non-stop downpours we’re frankly feeling ready to embrace the season ahead. Of course, with a new season comes a slew of new trends to take note of—both in fashion and in beauty—and while we’ve already pinpointed the autumn trends that you’re going to see everywhere, it’s time to dig into the details. First stop: nails. And more specifically, the 9 autumn nail trends that are going to be everywhere next season.Sure, we can get a pretty good steer on cool micro nail trends by scrolling through Instagram, but nothing beats an expert opinion, which is why we tapped some of our favourite pros for their predictions on the nail trends that they think will dominate the beauty world in autumn 2021. Using their trend expertise, plus their insight on the designs that…

August 10, 2021 at 06:00AM It may sound premature to say that we’re already starting to fine-tune our autumn shopping lists, but with the British summer flip-flopping between 30 degree heat and non-stop downpours we’re frankly feeling ready to embrace the season ahead. Of course, with a new season comes a slew of new trends to take note of—both in fashion and in beauty—and while we’ve already pinpointed the autumn trends that you’re going to see everywhere, it’s time to dig into the details. First stop: nails. And more specifically, the 9 autumn nail trends that are going to be everywhere next season.Sure, we can get a pretty good steer on cool micro nail trends by scrolling through Instagram, but nothing beats an expert opinion, which is why we tapped some of our favourite pros for their predictions on the nail trends that they think will dominate the beauty world in autumn 2021. Using their trend expertise, plus their insight on the designs that…