Recent Posts

August 12, 2021 at 06:20AM On a recent Zoom call, my friends and I found ourselves discussing our most recent purchases. With autumn just a few weeks away, it seems we’ve all indulged in a spot of new-season retail therapy for the season ahead. Now, it’s worth noting that all of my friends have different looks—some subscribe to the minimal aesthetic, while others are all about ruffles and frills. Me? I’m somewhere in the middle. But what I found most interesting was the fact that with polar-opposite styles, every single one of my friends had bought fresh pieces from one brand in particular: Zara.How is it that Zara can create tiered, floral-print dresses with oversized, pounced collars then produce the sleekest blazer-and-trouser set, and somehow, they both feel distinctly on-brand? We’re not sure. But this broad appeal is what makes Zara so impossible to resist. You’re always…

August 12, 2021 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves).Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it’ll…

August 12, 2021 at 06:00AM Thin hair can be difficult to style. Trust me—I know. I’ve tried to make my naturally thin hair look thicker and fuller ever since I was in middle school and my mum let me get my hands on a hot tool. Since then, I’ve cycled through plenty of hairstyles, volumising products, and thickening techniques. Some have worked, but most haven’t. That’s okay. Somewhere along the way, I’ve learned to live and work with my naturally thin hair (sigh), and the style I choose to wear it in has a lot to do with that. For example, I’ve learned a slick-straight style doesn’t do my thin hair any favours, which is why I tend to go with tousled, textured waves instead. So yeah, I had my opinions on what hairstyles work best for my thin, medium-length hair, but I was wondering what experts…

August 12, 2021 at 06:00AM The stats don’t lie: Crocs are on the up, and they have been slowly but surely making their way into high fashion territory for some time now. Christopher Kane’s 2017 catwalk interpretation of the sensible flats—studded with crystal-like geodes and rendered in dark marbled prints—marked the first moment Crocs crept into the psyche of editors, stylists, influencers and celebrities. Until then, the not-rubber-not-plastic-actually-Croslite™ shoes had been the property of gardeners, chefs and kids on the beach. The industry was instantly divided: Some loved this radical take on the “ugly” shoe trend that had been gaining steam for some time at brands like Prada and Marni. Others felt it was a squeaky, sensible step too far.  However you felt four years ago when Kane and his durable, breathable and frankly bonkers clogs shook the fashion business up, there’s no denying that the footwear brand has…

August 12, 2021 at 06:00AM Marks and Spencer is a British institution that is loved up and down the country for delivering quality staples, particularly underwear, pyjamas and cashmere jumpers. It creates classic pieces that appeal to all ages, and although the design has universal appeal, it is never particularly out-there or following street style trends. That’s why our editors were all surprised when we found a pair of boots that look straight from Copenhagen Fashion Week. Chunky, rubber-sole boots have been trending thanks to designers like Ganni and Bottega Veneta, and M&S has done its own iteration of the chunky knee-highs for £50.So I had to try a pair to see if they live up to the product image on the website. When I put them on, my partner said, “Why are you wearing wellies inside?” This is certainly a reaction you will get to these boots, as…

August 12, 2021 at 06:00AM Over the last decade, the high-street has become infinitely better at creating good basics. Yes, there were always the Uniqlos and Gaps of the world, but now the list of brands that tick both the form and function boxes is growing every day, and John Lewis & Partners’ lesser-known brand Kin very much falls under this category. Rising above seasonal trends, this affordable brand has been consistent in its minimalist message since its inception, perfecting the art of the perfect shirt, the ideal crew-neck knit and the dream pair of tailored trousers.Last year, I fell in love with Kin’s collaboration with Rie Takeda and have been wearing the wrap jacket through all seasons. I’m also pleased to announce that Kin’s A/W 21 collection is just as good as it’s ever been. We’re talking an oversized pinstripe shirt that was made for layering, a rather chic raincoat…

August 12, 2021 at 06:00AM I’ve been lucky enough to live in some of the most incredible cities in the world, at least in my personal opinion—NYC, Paris, and L.A. Each city is a unique place to live with its own local cultures and customs, and similarly, each place has its own take on fashion. Living in each place has opened me up to what makes each spot known for fashion in its own right, and I picked up some ideas about how to dress along the way—with plenty of personal outfits to share.In L.A., I discovered how to style casual pieces like jeans and athleisure looks that are core to every Angeleno’s wardrobe. NYC is where I learned about practicality. Before living there, I never had to dress for a cold winter, so I found out firsthand how New Yorkers manage to…